Why We Don’t Allow Multiple Participants Per AI Apprentice Enrollment
We’ve had a few cases where a client enrolled one person in the AI Apprentice program, then later tried to add a few more team members “just to listen in.”
While we love the enthusiasm and absolutely want teams to learn together, the program is intentionally one membership per person, not a group pass.
Think of it like a gym membership
When you buy a gym membership, it’s not a “family plan.”
You can’t bring your whole household to train under your name.
The same principle applies here. Each participant gets:
- Personalized feedback from mentors.
- Access to private calls and Office Hours.
- Progress tracking and certification under their name.
- Direct implementation coaching.
If we let extra people join under one registration, it defeats the purpose. The mentoring and accountability get diluted, and the program stops being effective.
The “awkward parent” analogy
Imagine paying for your son’s college tuition, then following him around campus, popping into his classes, and sitting in the back row.
You’d never want to be that mom who makes her kid look uncool to his classmates.
Of course, there are times when parents are welcome, open houses and parent–teacher conferences.
Likewise, we’ll host team-wide sessions or demo days where everyone can join and learn. But the core apprentice experience? That’s personal, hands-on, and meant for the enrolled student only.
What if your company has multiple team members?
That’s great, train them all!
Just enroll each person individually.
Each person gets one-on-one mentorship, feedback on their own work, and certification under their own name.
When we keep the structure this way:
- Everyone stays accountable for their own growth.
- Each person has a clear progress record.
- The learning stays high-quality and hands-on.
Why this policy matters
Our mission is to train young adults to become competent digital marketers through doing the work, not just observing it.
When only one person is officially enrolled and others “listen in,” it short-circuits that process.
We don’t want spectators; we want implementers: people who follow the Content Factory process, take action, and see measurable growth.
The bottom line
Each AI Apprentice membership = one student.
If you want to train multiple people, fantastic, just enroll each one properly so they all get the full experience, not the awkward “parent in the back row” version.