What You’re Actually Paying For in High Rise Academy

Dennis Yu on December 1, 2025

Why pay for a program when you can get AI training for free on YouTube?

Because you want your young adult to be mentored by the best, be in a structured program with accountability, and because you want to shorten the duration to achieve competency.

Information is free now. The basics are easy to find.

What’s not free is turning that information into real business growth — fast.

In High Rise Academy, you’re paying for two things:

  1. Results for a local service business.
  2. Access to the people and process that create those results.
  3. AI Infrastructure that multiplies output and efficiency.

The Goal

This program is for local service businesses and the young adults working inside them.

The goal is simple: grow the business with marketing that brings in leads, calls, and booked jobs.

What You’re Paying For #1: Results

We measure progress weekly so the work stays tied to outcomes.

MAA every week:

  • Metrics: what changed in leads, calls, jobs, revenue, and content output
  • Analysis: why it changed
  • Action: what we’re fixing or testing next

Your young adult runs real marketing, reports what happened, and improves it week by week until the numbers move.

The loop is always: execute → measure → coach → improve → execute again.

What You’re Paying For #2: Access

Inside the Academy, access means:

  • Experienced coaches. Dennis Yu and the team review your young adult’s real marketing work and show them how to make it stronger.
  • A clear path. They know what to focus on first, what to ignore, and what “good” looks like.
  • Fast feedback. Instead of guessing, they get answers and direction while they work.
  • A room of builders. Other apprentices are doing the same kind of work, so your young adult learns faster and stays motivated.
  • Masterminds with other AI Apprentices. They trade what’s working, break down problems, and push each other to deliver better results.

Dennis has 30+ years of experience and has worked with brands like Nike, Starbucks, Rosetta Stone, the Golden State Warriors, and more. That level of coaching helps your young adult avoid expensive wrong turns and reach competency faster.

What You’re Paying For #3: AI Infrastructure

A major part of the program cost is the AI infrastructure we provide.

Each AI Apprentice receives access to a full year of our shared ChatGPT Business account, including pooled credits and the custom GPTs and agents we’ve built for real marketing work.

This matters because:

  • Apprentices don’t start from scratch. They use proven custom GPTs for planning, writing, auditing, and reporting.
  • Output is faster and more consistent. Shared business-level access removes usage limits and friction.
  • Work is easier to review and improve. Everything lives inside one workspace that coaches can see and guide.
  • The cost is covered by the program. Apprentices don’t have to manage subscriptions, credits, or setup.

This AI setup directly increases how much quality work apprentices can produce each week.

The specific AI tools included may evolve over time. We currently use ChatGPT Business because it’s the best option for our workflow today. As models, platforms, and pricing change, we reserve the ability to upgrade, replace, or remove specific tools so apprentices always have access to the most effective AI systems available.

How the Apprentice Program Works

Your young adult builds skill by working inside a live local service business (often yours).

What they do inside the program:

  • Create and publish content using the proven Content Factory workflow.
  • Run simple local campaigns to turn that content into leads.
  • Improve offers and follow‑up so inquiries turn into booked jobs.
  • Apply coach feedback to the next round of work.

They’re getting real reps on a real business, with real coaching. That’s how they build skill that shows up as results.

What Your High Rise Academy Investment Covers

  • Training is free because information is free.
  • You’re paying for three things: results, access, and AI infrastructure.
  • Together, that helps your business get more leads, calls, and booked jobs.

That’s High Rise Academy.

Learn more about the Content Factory framework — the 6-stage system behind everything we do at High Rise Influence.

Related: Apply to High Rise Academy

Congrats — You Just Earned a High Rise Influence Link

Dennis Yu on November 27, 2025

If you’ve landed on this page, it’s because we featured you in one of our articles which means you just picked up a high-quality, contextually relevant backlink from HighriseInfluence.net.

Nice work. Most sites never get even one legit mention.

About our site (and why this link matters)

HighriseInfluence.net is still growing (our Domain Rating is DR7 at the moment) but don’t let the number fool you.

In SEO, context and relevance often beat raw power.

  • Our site sits squarely in the personal branding, authority building, and reputation growth space.
  • We publish content tied to entrepreneurs, local service pros, agencies, and thought leaders.
  • Every outbound link we give is intentional and topic-aligned, not random spam or profile links.

That means the link pointing to you is:

✔ Do-follow.
✔ Clean and natural.
✔ Surrounded by relevant content.
✔ Coming from a real brand with real activity.

And yes, Google notices that.

Why a DR7 link still helps

Would you rather get a DR63 backlink? Sure. Who wouldn’t?

But here’s the reality most SEO “gurus” won’t tell you:

A single contextually aligned link often moves rankings more than a higher-DR link that’s off-topic.

Your new link from Highrise Influence passes:

  • Topical authority.
  • Entity association (your name/business connected to ours).
  • Relevance (Google loves niche-aligned sources).
  • Trust signals from a legitimate business publishing original content.

These help your site’s SEO no matter what your current DR is.

How to see the impact

If you use tools like Ahrefs, SEMrush, or MOZ, you’ll notice:

  • New referring domain.
  • Increased backlink count.
  • Potential movement in your keyword rankings over the next few weeks.
  • Stronger entity signals for your brand.

If your site is under DR20, every high-quality backlink is a big deal. The early ones move the needle the most.

Share the win

You earned a legitimate feature; don’t keep it quiet.

Post on your social channels, tell your audience you were mentioned, and link back to the article. Not only does it help your SEO even more, it amplifies your authority.

Keep rising

Congrats again on being featured.

Keep building, keep showing up, and keep stacking wins like this.

Building High Rise Influence: The Business Lessons School Missed

Dennis Yu on November 23, 2025

When people ask what I’ve learned from building High Rise Influence (HRI), I don’t think about a class or a book. I think about the last few months of doing the work and getting real feedback from real clients.

I’ve learned more about business and communication in these past few months than I did in the years before—because this time the learning came with real stakes.

Here’s what’s stood out most, with examples straight from our experience.

Team Communication Is Learned on the Job

One of the best early lessons came from Jack Wendt. He told us how, when he was new to team email threads, he kept hitting “Reply” instead of “Reply All.” So only one person saw his response while everyone else waited for an update that never came.

It’s a simple mistake, but it shows what school doesn’t cover:

You don’t get good at teamwork by reading about it. You get good at it by working with people who need you to be reliable.

School Zoom Calls Aren’t Client Calls

I mentioned in the video that we had Zoom during quarantine. But that was basically practice for showing up, not for leading.

On school calls:

  • Cameras were off.
  • Nobody was driving a result.
  • You could be half-present and still “attend.”

Client calls in LSS and HRI are the opposite. We’re meeting with business owners who trust us with their online reputation. We’re helping them claim and improve their Google Knowledge Panels, clean up search results, and make sure their brand shows up the right way.

That has forced me to learn, fast:

  • How to lead a call with a clear objective.
  • How to ask the right questions instead of guessing.
  • How to explain actions in plain language.
  • How to follow up without being chased.

Setting Up a Company Teaches Business at a Real Level

While we’ve been building HRI, we’ve also been building the structure behind it. That meant learning things we’d never touched before.

We’ve had to work through:

  • Equity splits.
  • Vesting schedules.
  • How many shares to issue.
  • How to think about investors and long‑term incentives.

Talking about equity in a classroom is one thing. Making decisions that affect the future of the company is another.

Client Relations: Trust + Ownership + Delivery

Clients don’t just hire us for tasks. They hire us to protect and grow their reputation. That changes your mindset.

What client work has taught me:

  • Trust is earned through delivery, not promises.
  • Speed matters because clients hate silence.
  • Ownership matters because excuses don’t help anyone.
  • Results matter because clients care about ROI.

We’ve seen this up close. People pay us because they believe we’ll take care of them. If something goes wrong, we fix it. If we miss something, we own it. That responsibility sharpens you.

Getting Paid to Learn Business Beats Paying to Learn Business

This is one of the biggest advantages of what we’re doing.

When you’re building in real time:

  • Feedback comes immediately.
  • Mistakes cost something, so you stop repeating them.
  • Wins show you what to double down on.

That’s why the learning curve is so steep.

Real Work Brings Real Rooms

A few weeks ago, Sam and I were on a call with a billionaire helping him claim and strengthen his Knowledge Panel.

That moment hit me because it wasn’t about age or titles. It was about whether we could help.

What I took from that:

  • If you can solve a real problem, you belong on the call.
  • Competence travels faster than credentials.
  • Opportunities show up when you’re already producing value.

Teamwork Also Means Knowing When to Do It Yourself

We talked about this in the video: working on a team doesn’t always mean pushing work to someone else. Sometimes the best move is to take something from start to finish yourself because it’s cleaner and faster.

That’s the same thinking behind Do, Delegate, Delete.

When a task comes in, you make a call:

  • Do it now.
  • Delegate it to the right person.
  • Delete it if it doesn’t matter.

What we don’t do is park tasks in “later” forever. Keeping projects moving is part of being dependable to your team and your clients.

Mentorship Compresses the Learning Curve

We’ve had Dennis Yu mentoring us through all of this. Having someone who’s already operated at a high level point out what matters, what doesn’t, and why saves you years.

It also sets the tone for how we want to lead: learn something, apply it in real work, then teach it forward.

Where This Leaves Me

Being part HRI has made business feel less like a concept and more like a skill set you build daily. Communication, accountability, client care, equity, execution—it all gets learned in the same way: by doing the work and being responsible for the outcome.

Want to Learn These Skills Through Real Work?

If you want to build the same skill stack we’re talking about—through real projects, real clients, and real mentorship—check out High Rise Academy.

It’s designed to help young adults (and anyone hungry to grow) turn real work and real reviews into campaigns that convert.

Behind the Scenes at Local Service Spotlight and High Rise Influence: What We Do and Why It Works

Dennis Yu on November 22, 2025

“What do we actually do here?” is a fair question—especially when you hear us talk about helping local service businesses build their brands. This video was a quick, honest rundown from the Local Service Spotlight (LSS) and High Rise Influence (HRI) team about what that help looks like in real life and who is doing what.

LSS and HRI work together as partners. Our job is to take the everyday work local pros are already doing—jobs completed, customer stories, before‑and‑after wins, and five‑star reviews—and turn that into consistent online visibility and campaigns that bring in more calls.

The Problem We’re Solving for Local Service Businesses

Plumbers, HVAC techs, roofers, and other local service owners don’t usually have time to be full‑time marketers. They’re running routes, answering phones, managing crews, and taking care of customers. That means their online presence often lags behind the quality of their work.

Our teams step in so the business owner doesn’t have to learn five tools, edit videos at midnight, or guess at ads. We build the systems, the content, and the campaigns around their real‑world service so they show up where customers are searching and scrolling.

What Each Role Contributes:

Sam: Engineering, AI Tools, and Automation

Sam McLeod’s focus is speed and leverage. He builds websites and automations, using AI tools and code so repetitive tasks take less time. When content can be repurposed quickly and websites update smoothly, clients get faster turnaround and faster results.

This fits the Content Factory approach BlitzMetrics teaches: create once and repurpose into multiple assets without adding extra workload.

Luke: Facebook Ads, Creative, and Client Care

Luke Crowson handles the marketing side that clients actually see. He creates the ad creatives that go into Facebook campaigns, helps manage spend, and keeps improving the client’s website and online presence.

He also emphasized something most agencies ignore: client care. Meeting with clients, making them feel heard, and staying close to their goals is part of performance. The ads and the website are supposed to make a homeowner feel, “Okay, these people will take care of me.”

When we do this right, we’re applying the same Goals‑Content‑Targeting (GCT) foundation BlitzMetrics lays out—get clear on the goal, build the right content, and aim it at the right audience.

Jack: High Rise Academy Training and the LSS–HRI Bridge

Jack Wendt’s explains how HRI connects directly into the work LSS does through High Rise Academy. HRI runs training while partnering with LSS on tools and processes. Sam helps build the tools students use, and Jack makes sure students know how to apply them.

The students learn to make a local business owner more visible, build better ad campaigns, and drive more calls and revenue for whoever they’re representing. It’s practical training with real businesses, not theory.

Dylan: Content Repurposing, Websites, Ads Support, and Training

Dylan Haugen’s role has been wide by necessity. Over the last six to seven months he’s done content repurposing with AI tools like Descript, worked on client websites, helped create content for local businesses, supported Facebook ads with Luke, and trained Academy students weekly.

He also made a helpful point for anyone watching: the tools we use are intentionally simple. If you’ve ever edited a video before, tools like Descript make repurposing fast once you know the system.

Jack’s Close: Credibility and Invitation

Jack ends by giving real context on the team’s experience: Dylan has generated over 100 million views across his social channels, Luke is known for delivering results with ad spend (including work with Ad Astra), and Sam is the engineer making the backend run smoothly. The invitation was simple—if this kind of work sounds interesting, check out LSS, HRI, and the Academy.

Why LSS and HRI Are Stronger Together

Watching the roles side‑by‑side makes the partnership obvious.

LSS builds and refines the operational system: AI tools, websites, ad creative, and client delivery. HRI multiplies that system by teaching it through High Rise Academy, so more trained people can support more local businesses.

It’s one pipeline from real service work to real marketing output—supported by engineering, creative, and training all moving in sync.

The Big Takeaway

Local service businesses don’t need to reinvent a brand from scratch. They already create proof every day in their jobs and customer outcomes. Our job at LSS and HRI is to capture that proof, repurpose it into content people actually watch, and put it behind campaigns that convert into calls.

If you’re looking for a clear path, real skills, and a way to put them to work on projects that matter, High Rise Academy could be a great fit.

Want a complete local marketing strategy? Read our local service marketing strategy guide to see how we help contractors and local businesses dominate their market.

Learn more about the Content Factory framework — the 6-stage system behind everything we do at High Rise Influence.

Is This Too Good To Be True? The High Rise Influence Program Explained by Its Founders

Dennis Yu on November 22, 2025

When people first hear about High Rise Influence, the reaction is almost always the same: “There’s no way this is real.” Free access to training, mentorship from leaders like Dennis Yu, and hands-on experience helping real local service businesses sounds impossible—especially for young adults still figuring out their path.

But the video we filmed together tells a different story. Four of us sat down for a real, honest conversation about where we’re at in life, what this program has done for us, and why we believe it’s worth sharing.

This article breaks down what we shared in that conversation and why the High Rise Influence model works so well for young adults.

Why Young Adults Are Uniquely Positioned to Succeed

In the video, we talked about how each of us founders lives a completely different life. One of us is married and in school. One is 27 and trying to find clear direction. One is 20 and already confident in his path. And then there’s me—I’m still in high school, and I’m a professional dunker.

Even with those differences, we share something important: we grew up surrounded by technology.

A lot of local service business owners haven’t had to live inside social media and modern tools the way we have. It’s not that they’re incapable—it’s just not their world. For young adults, using Instagram, TikTok, YouTube, and now AI tools feels natural. We recognize patterns in interfaces and content without thinking about it.

That’s a massive advantage.

Inside High Rise Influence, we lean into that advantage instead of ignoring it. We plug those natural instincts into structured systems like the Content Factory, which breaks down how to market to actually drive results. When you combine what you already know with a clear framework, your skills become valuable very quickly.

Real Experiences We Shared

In the video, each of us shared where we were in life and what led us into this program.

I’m still in high school, and I’m a professional dunker. I travel across the country competing in dunk contests and creating content around that journey. On paper, it looks like I shouldn’t have much time for anything else.

But that’s exactly why my story matters here.

For most of my life, I made social media content just for myself—filming dunks, editing clips, posting on Instagram, and learning what caught people’s attention. I never thought of that as a “professional skill.” It was just something I did because I loved it.

When I got involved with High Rise Influence, I realized those same skills were incredibly valuable to local service business owners. The same instincts I use to pick the best angle on a dunk or to edit a hype clip help me decide what makes a strong testimonial, a compelling ad, or a short that stops people from scrolling.

That’s when it clicked: what feels normal to me can be life-changing for someone’s business.

How High Rise Influence Helps Young Adults Find Purpose

In our conversation, one of the guys talked about hitting 24 or 25 and suddenly asking himself, “What am I actually doing with my life?” That moment hits harder than most people admit.

I’ve seen versions of that same feeling in a lot of young adults—drifting through school, changing majors, trying random jobs, or scrolling all day because nothing feels meaningful.

Purpose didn’t show up for me in some huge, dramatic way. It came from being put in a position where my skills were useful to someone else.

Inside High Rise Influence, purpose looks like:

  • Helping a local business owner who genuinely needs support
  • Seeing your work turn into leads, reviews, and real results
  • Being trusted with responsibility and held accountable
  • Working alongside other young adults who are aiming higher than “just get by”

Real progress comes from doing real work, learning from your mistakes, and slowly realizing, “I’m actually good at this—and it matters.”

Direction isn’t something you wait around for. You build it through deliberate practice and real work.

Digital Skills Young Adults Already Have

If you’re a young adult reading this, there’s a good chance you already have your own version of the skills needed in this space. You grew up in a digital world—using social media, creating and consuming videos, learning new tools quickly, and navigating technology as second nature.

Most of us don’t even realize how much we’ve picked up just by living online: understanding what makes content engaging, recognizing patterns in how platforms work, and adapting to new features and trends without thinking too hard about it.

Young adults are also surprisingly good at reasoning with AI tools. Because we’re used to technology evolving fast, things like prompting, experimenting, and iterating feel natural. Those instincts translate directly into this work—helping local businesses tell their stories, produce content, and run campaigns that actually perform.

All of these everyday digital habits become valuable when they’re applied inside a clear process with real clients.

A Community Built on Real Work, Not Hype

We’re very clear inside the program: this is not a “get rich quick” scheme.

We’re not promising overnight success or crazy income screenshots. What we’re offering is:

  • Real work with real local businesses
  • Systems and frameworks that have been tested
  • Mentorship from people like Dennis and the rest of the BlitzMetrics and High Rise teams
  • A community of young adults who are serious about building something

In the video, you can see how much we genuinely enjoy working together. That’s not acting. We joke around, challenge each other, and push each other to do better—not because we’re trying to impress anyone, but because we actually care about the work and the people we’re serving.

How to Get Involved

If you’re a young adult and any of this resonates with you—feeling directionless, wanting to use your existing skills for something that matters, or just wanting a path that isn’t “go to school and hope it works out”—then this is worth exploring.

High Rise Academy is the training path where young adults like me get real-world experience, build portfolios, and learn how to run campaigns the right way.

If you’re looking for direction, purpose, and a place to put your skills to work in a meaningful way, High Rise Academy might be the right next step for you.

Interested in the AI Apprentice Program? Learn more about High Rise Academy — hands-on AI marketing training with real clients and real results.

Learn more about the Content Factory framework — the 6-stage system behind everything we do at High Rise Influence.

Related: Book a Power Hour consultation

How Young Entrepreneurs Are Using AI to Build Real Skills and Experience

Dennis Yu on November 20, 2025

Young people often ask whether it’s realistic to start doing meaningful work while they’re still in high school or just stepping into college. In this conversation, the founders of High Rise Influence shared how we did exactly that as young entrepreneurs—and how other young adults can follow a similar path.

The message is straightforward: when a young person is given a real opportunity and the support to act on it, their confidence begins to match their potential.

For readers who want to understand the broader frameworks behind turning conversations and videos like this into written assets, BlitzMetrics has public resources such as their Blog Posting Guidelines, the Content Factory process, and many other pieces of content creating for the purpose of teaching young adults how they can become a successful AI Apprentice.

From Doubt to Belief Through Opportunity

In the video, the founders talk about how each of us went from not believing in ourselves to realizing that we could actually build a career. That shift came from being given chances to learn, practice, and see real results.

We described how opportunities to work, grow their personal brands, and gain experience helped us move from uncertainty to genuine belief in our capabilities.

For young entrepreneurs, we pointed out that the main limitation usually isn’t age, background, or starting skill level—it’s the way they think about themselves.

What High Rise Influence Offers Young Entrepreneurs

Our team at High Rise Influence explained that we have programs and courses designed to help young adults launch their careers. One of the core ideas we stressed is that the educational content itself is free.

All the courses and information are available at no cost. The only thing someone might pay for is direct access: live weekly coaching, guidance, and being able to report progress to people who have already walked the path.

We also highlighted that this access includes time with Dennis Yu, who has over 30 years of experience in digital marketing. Having that kind of guidance is a major advantage for someone just starting out.

Starting Young: Real Ages, Real People

I’ve been doing similar work since I was very young, and I started doing this specific kind of implementation about a year before the video was recorded, when I was 17.

Since then, I’ve brought multiple friends into the same system, also at age 17. I’ve also brought in my younger brother, who started at 15 and was 16 at the time of the conversation.

We emphasize that these younger participants were able to pick up the workflows quickly, which reinforces our message that young people can do this when the process is clearly laid out.

Using AI Tools as a Personal Assistant

A recurring theme in our conversation is how AI has made learning and execution easier for young people. We talked about using ChatGPT as a kind of personal assistant.

We also mentioned actions like taking screenshots of tasks and asking AI questions about them, and using the Atlas browser assistant to ask questions directly in the browser.

Instead of getting stuck on unclear instructions or unfamiliar tools, we showed how AI can help break things down, explain steps, and keep work moving forward.

Helping Local Service Businesses with AI

When the founders answer the question, “What do we actually do?”, we explained that we use AI tools to help local service business owners and entrepreneurs build their personal brands.

Our work involves:

  • Making videos
  • Repurposing existing content
  • Structuring content so that Google can recognize the person or business as an entity it can trust

They note that they’ve done this for landscapers, HVAC companies, and professionals in the fitness industry. The same approach can be applied across many kinds of local service businesses.

The result is a win on both sides: local businesses get help showing up credibly online, and young people get a structured way to learn and contribute.

How This Fits Into a Larger Training Ecosystem

The methods discussed in the video align with broader systems used in the BlitzMetrics ecosystem, such as the Content Factory and process-driven training. High Rise Influence builds on these ideas with a specific focus on young entrepreneurs.

The founders describe a path where young adults can:

  • Build their personal brands
  • Learn how to support local service businesses with AI-assisted workflows
  • Get guidance from people who have executed in the field for many years

For those who want to explore the specific opportunity mentioned in the video, learn more about the High Rise Academy, and how you can begin your path as an AI Apprentice.

Interested in the AI Apprentice Program? Learn more about High Rise Academy — hands-on AI marketing training with real clients and real results.

Learn more about the Content Factory framework — the 6-stage system behind everything we do at High Rise Influence.

Universities are taking notice. Learn how our University Partnership Program brings real-world AI marketing training into the classroom through guest lectures and hands-on projects.

AI Apprentice Program

Dennis Yu on November 18, 2025

Imagine your young adult becoming the person who actually makes phones ring for real local businesses using AI, proven marketing systems, and hands-on apprenticeship.

This is learn-by-doing, directly with Dennis Yu and Jack Wendt, inside a community of 400+ motivated young adults building real skills, real experience, and real income.

Why this program exists

Local service businesses (plumbers, landscapers, roofers, dentists, HVAC, contractors ) are drowning in agencies that overcharge and underdeliver.

We train young adults to become the opposite.

Your young adult becomes the AI-powered marketing operator who:

  • Makes the phone ring.
  • Ranks businesses on Google.
  • Creates videos that convert.
  • Uses AI agents to scale execution.
  • Runs Dollar-a-Day ads.
  • Fixes bad SEO and exposes fake agencies.
  • Drives measurable revenue for a real client (often your business).

They don’t graduate because a calendar year passed.
They graduate when they can prove they can drive real leads at an acceptable cost per result.

See if you qualify (15-minute Zoom call)

Success stories

Dozens of professionals (from young apprentices to established business leaders) have sharpened their marketing skills and launched new opportunities through mentorship and collaboration with Dennis and Jack.

Ethan Van De Hey

Went from a stuck marketing role to leading campaigns at Infinity Exteriors.

After mentorship from Dennis, he mastered Dollar-a-Day ads and storytelling frameworks that now generate measurable ROI for a multimillion-dollar construction company.

Dylan Haugen

Former high-school athlete turned content creator and host of the Dunk Talk Podcast.

Under Dennis’s guidance, Dylan transformed his already extensive library of viral content (amassing over 100 million organic views) into a structured personal brand with real authority.

He learned how to make his online presence visible on Google through his personal brand website, articles, and structured data, ultimately earning his own Knowledge Panel.

This shift turned his reach into lasting digital credibility.

Marko Sipilä

Started with BlitzMetrics as a teen and built a seven-figure agency by applying Dennis’s mentorship framework.

He’s now mentoring other young marketers around the world.

David Carroll

Agency owner who credits Dennis for his growth in digital marketing and strategy execution, applying the same processes that power Fortune 500 campaigns.

In 5 years, David Carroll has led his innovative print marketing company Dope Marketing to be evaluated at $100 million.

Heather Dopson

Industry leader and keynote speaker who collaborates with Dennis Yu on mentorship and professional development programs, embodying the “learn-do-teach” philosophy.

Caleb Guilliams

Founder of BetterWealth and long-time mentee of Dennis.

His storytelling-driven approach to financial education reflects the systems Dennis helped pioneer.

Natalie Ferreyra

From social media consultant to leading roles at Snap Inc. and now Netflix, Natalie’s career showcases how mastering core marketing frameworks and consistent execution can open doors to global opportunities.

Taylor James

Owner of Dumpster Dogs in Austin, TX.

Taylor was paying an SEO company $750 a month for “optimization” that delivered zero measurable results until he learned how to do it right through mentorship from Dennis.

In just a few weeks, he learned to spot fake SEO tactics, take control of his own analytics, and build true authority the right way by creating authentic one-minute videos, writing helpful blog posts, and connecting with other local businesses.

Brennan Agranoff

Six years ago, Brennan was stitching socks by hand in his parents’ garage.

Today he’s built a seven-figure sock brand, a logistics company, and a software platform while becoming one of the clearest examples of what happens when you combine grit with systems.

We’ve put him on stages across the country to teach how the Content Factory works in real life: hiring and training VAs, building scalable SOPs, and applying the 9 Triangles to grow from “kid with an idea” to a multi-business operator.

Brennan shows young entrepreneurs exactly what’s possible when you follow the framework and put in the reps.

 

What your young adult will actually do

All apprentices work on a live client project.

If they’re doing this for your business, perfect.
If they’re joining solo, we assign them a client.

During the first 90 days they:

Produce

— Capture authentic, short-form videos (15–60 sec) using just their phone.
— Coach business owners on what to say and how to say it.

Process

— Edit in Descript or CapCut.
— Subtitle, trim, format.
— Follow the SOPs step-by-step using AI agents.

Post

— Upload across YouTube, Facebook, Instagram, LinkedIn, and website.
— Use correct titles, descriptions, hashtags, schema markup.
— Fix broken websites and analytics setups.

Promote

— Boost top-performing content using Dollar-a-Day.
— Set up retargeting.
— Improve Google entity authority.
— Optimize Google Business Profiles.
— Run Google, Meta, and LSA campaigns.

Measure

— Track calls through CallRail, ServiceTitan, or similar.
— Submit weekly MAA (metrics, analysis, and action) reports.
— Identify what’s working and what’s not.
— Present findings clearly and confidently.

This system is the same framework we used with Nike, Adidas, Red Bull, Quiznos, The Golden State Warriors, Rosetta Stone, Johns Hopkins University, and thousands of local service businesses.

How the program works

Weekly live coaching

Every Thursday at 2 PM Pacific.
You bring real problems, we solve them live.

Hands-on implementation

Not homework.
Real campaigns.
Real budgets.
Real phone calls.

Weekly reports

Every apprentice submits a weekly MAA report.
Even if they’re traveling.
Even if it takes 3 minutes.

Active AI tools & agents

Each student gets access to our internal AI agents that we burn $15–20k/month maintaining in credits and tooling.

Your young adult learns to be the manager of these agents, the true skill of next-gen marketing.

Community & accountability

Inside the private Facebook group, students help each other, solve problems, and collaborate 24/7.

This is a group of A-players who compete, push each other, and level up.

Who this is for

Young adults who:

  • Want real skills and real-world results.
  • Can follow checklists.
  • Can communicate clearly on video.
  • Are humble, hungry, and willing to put in the reps.
  • Want a portfolio of work they can show to any employer.

Parents & business owners who want:

  • A capable young adult running their marketing.
  • Authentic content instead of agency BS.
  • More phone calls and better visibility.
  • A system that has already worked for hundreds of local businesses.

You must be:

  • Based in the United States.
  • Working with (or willing to work with) a Local Service Ads category business.
  • Willing to put in at least 5 hours per week.
  • Not afraid of learning new tools.
  • A decent human being who doesn’t complain, whine, or ask for refunds every time life gets hard.

If you’re an excuse-maker, a complainer, or someone who needs hand-holding, don’t join.

Who this is not for

  • People outside the U.S.
  • People running e-commerce, SaaS, or crypto projects.
  • People who want “motivation” instead of execution.
  • People terrified of video.
  • People not willing to submit weekly reports.
  • People who want babysitting.
  • People who want to “try it for a week.”
  • People who don’t want to give back or help others.

We’re building a culture of execution, accountability, and mentorship.
If that scares you, this isn’t for you.

Program cost

$7,500 for the full year.

You’re investing in weekly coaching, AI tools, SOP library (hundreds of checklists), full Content Factory pipeline, over 140 courses (constantly updated), access to our AI agent system, a real client project, accountability and mentorship, a community of peers, and a year of guided execution.

Before joining, we require a quick call to make sure it’s a mutual fit.

Book a 15-minute qualification call

If we’ve already spoken and agreed you’re a fit:

Make a payment

If you’re all-in, committed, and willing to show up each week, you will win here.

If you’re looking for shortcuts, passive courses, or easy buttons, this isn’t for you.

We’re here to build the next generation of marketers who can run real businesses, manage AI agents, and drive measurable outcomes.

If that fires you up, welcome home.

 

 

AI Apprentice Onboarding Checklist

Dennis Yu on November 5, 2025

Welcome to the AI Apprentice program, where you’ll learn how to build, automate, and execute real marketing systems using AI the right way.

This checklist is what our Operations team follows every time we onboard a new apprentice.

It ensures each person has access to all the tools, training, and communities they need to succeed from day one.

Step 1: Create the Basecamp Project

Create a new Basecamp project for the apprentice.

Use the naming format:
HRI’s AI Apprentice – [Full Name]

Add:

  • The apprentice.
  • Program manager / mentor.
  • Operations team member for oversight.

Post the welcome article inside Basecamp:
Welcome to the AI Apprentice Program

Note: Steps 1 and 4 above are now automated through our Zapier integration. When a new apprentice purchases the program through Stripe, their Basecamp project is created automatically, the team is added, and the Keap welcome email sequence fires — with no manual steps required. Read How to Automate AI Apprentice Program Onboarding Using Stripe, Zapier, Keap, and Basecamp for the full technical setup guide.

Step 2: Invite to Private Facebook Group

Invite the apprentice to our private community:
Office Hours with Dennis Yu Facebook Group

Encourage them to introduce themselves with a short video or post.

Step 3: Share Live Office Hours Info

Give the apprentice the recurring link to our weekly Office Hours:

  • Every Thursday at 2 PM PST.
  • Format: Live Q&A, real-time audits, and apprentice showcases.

Remind them to come prepared with a progress update.

Step 4: Grant Academy Access

Provide login credentials to the Academy, which includes over 150+ paid courses they get free access to.

Confirm they can log in and navigate the dashboard.

Step 5: Share Level 1 VA Guide

Send the Level 1 VA Guide, which covers:

  • Our Content Factory process.
  • Task structure and documentation standards.
  • How to report daily updates and submit completed work.

Confirm they review it within their first 48 hours.

Step 6: Introduce MAA (Metrics > Analysis > Action)

Each apprentice must complete a weekly MAA every Friday to build real data analysis habits.

Share both reference articles:

Remind them:

Every Friday = MAA time.
Review data, analyze what it means, and suggest next actions.

Step 7: Encourage YouTube Learning

Share Dennis Yu’s YouTube Channel:
Dennis Yu on YouTube

Assign them to watch 3–5 recent videos.

Step 8: Confirm Completion

When all steps are done:

  • Tick each item in the internal tracking sheet.
  • Post a “✅ Onboarding Complete” message in Basecamp.
  • Tag the apprentice.

Done! They’re Officially Onboarded

Once the checklist is completed, the apprentice is now ready to start contributing to real projects, attend Office Hours, and advance through our levels of mastery.

Interested in the AI Apprentice Program? Learn more about High Rise Academy — hands-on AI marketing training with real clients and real results.

Learn more about the Content Factory framework — the 6-stage system behind everything we do at High Rise Influence.

Behind the Scenes with Jack Wendt in Las Vegas: Eataly Eats, Paradox Museum & Comedy Nights

Dennis Yu on November 1, 2025

What do you get when you combine a day of grind with a Vegas food crawl? A behind-the-scenes look at how Jack Wendt and I turn a trip into content gold. We started at Eataly on the Strip for authentic Italian bites before diving into the mind-bending optical tricks at the Paradox Museum. Between the attractions we were talking shop about building brands and training our young agency apprentices – because when you love what you do, the line between work and play blurs.

From there, we hopped to a couple of comedy clubs to soak in some laughs and share stories from the trenches. And because no Vegas day is complete without overindulgence, we wrapped up with an all-you-can-eat sushi feast that tested our appetite and our ability to keep a straight face on camera.

Check out the full video above for the unfiltered, whirlwind day in Vegas — then head over to Jack Wendt for more of his adventures. For my insights on marketing, building agencies and making the phone ring for local businesses, visit Dennis Yu. Let us know your favorite Las Vegas spots in the comments — maybe we’ll feature them next time.

Train a Young Adult to Be a AI Apprentice Marketing Expert | Franchise Partner Program

Jack Wendt Jack Wendt on November 1, 2025

Unlock the full potential of your franchise’s marketing by training a young adult—your son, daughter or a team member—to become a dedicated digital marketing and AI-powered social media expert. In this video, Dennis Yu and Jack Wendt explain how a one-year program equips them with the tools and strategies to manage the Content Factory process for your local service business.

This program includes:

  • Weekly Office Hours and coaching
  • Full access to all training materials
  • Hands-on support with analytics, ads, and websites
  • A community of peers and mentors

The curriculum is built on proven methods used by major brands like Red Bull and Nike and thousands of local service businesses. Think of it as trade school for digital marketing—tailored specifically for your franchise.

If you’re ready to give a young adult the opportunity to grow into your business’s marketing champion, watch the video and learn how to enroll them today.

Learn more about the AI Apprentice Program.

Interested in the AI Apprentice Program? Learn more about High Rise Academy — hands-on AI marketing training with real clients and real results.

Learn more about the Content Factory framework — the 6-stage system behind everything we do at High Rise Influence.

Want to see what franchise-level marketing looks like? Check out how we help Pure Green franchise owners become local celebrity brands using the same AI-powered content systems we teach in the program.