How To Claim Your Google Knowledge Panel And Scale A Service Business

Dennis Yu on October 4, 2026

We sat down at our booth in New York to talk about how a service business can grow. Scaling one takes a clear offer, proof people can find, and a process you can run the same way every time.

What a knowledge panel actually proves

Here’s the easiest test I know. Google your name. Does a knowledge panel pop up on the right side? If it doesn’t, the people who want to do business with you are seeing the same thing when they search you.

We work with seven and eight figure founders who have great reputations but no knowledge panel. For one fixed price, our team follows a set process. We collect the ingredients from the client, do the work and get that panel claimed.

Why we give away the recipe

We’ve put out a ton of content showing exactly how we do this. There’s no secret to flying a jet or doing heart surgery either. The know-how is out there. Actually doing it is something else. When all of that lines up, you have the ingredients that can trigger a knowledge panel.

Google looks for proof. It wants to see clients talking about you, your expertise shared on industry sites, and signals across LinkedIn, YouTube, Facebook and your blog.

How To Claim Your Google Knowledge Panel And Scale A Service Business

Kim Butler posted this on Instagram after her panel went live. She said I helped her get hers.

How To Claim Your Google Knowledge Panel And Scale A Service Business

Phillip Lanos posted this on LinkedIn. He said nobody else does knowledge panels better.

How To Claim Your Google Knowledge Panel And Scale A Service Business

Eric Koester posted this on LinkedIn. He said I am the best in the world at knowledge panels, and that is not an exaggeration.

AI is reading what we publish

One tool gave me free access to their AI search results, and the numbers blew me away. In three days, AI bots visited our site 4,253 times. Claude‘s bot came more often than Google did. And 23 real humans found us through conversations they had with AI.

How To Claim Your Google Knowledge Panel And Scale A Service Business

People I’ve never met now message me on LinkedIn saying they asked ChatGPT about knowledge panels and it sent them to us.

These leads come from playing by the rules, not from some trick.

Custom versus customized

I see a lot of agencies customize everything for every new client. How do you promise a deliverable or a timeline when every job is different?

You can customize, but you can’t do custom. I drive a Tesla Model X. You can pick the seat color and the package, but you can’t put a gas engine in it. At Chick-fil-A you can swap the lemonade for iced tea, but you’re still getting a chicken sandwich.

Say who you don’t serve

The best way to get more of the right traffic is to say who you don’t serve. When we’re clear about that, people who fit lean in, and the ones who don’t sort themselves out. I love working with plumbers and HVAC folks, and more of them show up because they see the work we’ve done for people like them.

How To Claim Your Google Knowledge Panel And Scale A Service Business

The ingredients come from you

You can’t make a beef Wellington out of bologna. In a service business, the ingredients have to come from the client. If you make them up with AI, Google sees right through it. The better you are, the better we can make you look online.

If you want to keep going, just Google my name and see what comes up.

Why Local Businesses Need a Founder Personal Brand

Dennis Yu on January 22, 2026

Dylan Haugen, Jack Wendt, and I sat down to talk through a question local operators keep getting wrong. Personal branding is not a vanity project. For a plumber, a roofer, or a remodeler, it is how Google decides you deserve to rank in your city.

Local businesses rank on people

If you are a Denver plumber, you have to show two things at once. You know plumbing, and you live and work in Denver. Those experiences do not live in a keyword list. They happen through people.

The strongest signal your local business can send is the founder. Then the team that is actually remodeling in Philadelphia. Then the customers. All of that is proof to the entity of your business that you deserve to rank when someone nearby searches for interior cabinet painting, roofing, or HVAC.

Local Service Ads ride on that same trust

Local Service Ads are an extension of your Google Business Profile. The stronger your organic base of experience is, the better those ads perform. More content and more trust help the ads. Trust is the whole game.

Scale still has to be local

What about a brand like Tommy Mello, with dozens of markets and more than a thousand employees? Scale does not replace the local rule. Tommy can be the Gordon Ramsay or Colonel Sanders of the whole brand. The operators, managers, and techs still have to become celebrities in their own city.

That is the beauty of a franchise. The brand can flow down to each location. It does not mean the person running that location gets to skip the work. Dylan put it plainly: we want local service owners to become the local celebrities.

The playbook is free, execution is the hire

Everything we teach on ranking in Google and making the phone ring for a roofer or HVAC contractor is free. The SOPs are public. There are hundreds of hours of real proof. You can follow it yourself.

If you are a $2 to $10 million operator and you want help doing it, you can hire a young adult as a Word AI Builder through High Rise Influence. If you do not have a young adult in the family, you can hire one of ours. They document everything. It is based on your data and these same principles. Use Word AI Builder to train that apprentice and put the playbook to work.

Word AI Builder

Your marketing should pass inspection

A plumber expanding the company does not hire someone who watched plumbing videos on YouTube and call them a master. They get certified. Same with a pilot or a surgeon. Digital marketing should work the same way.

When the city inspector comes to a job site, you want green tags, not red tags. Why can’t your digital marketing be inspected the same way? SEO, the website, social, and ads should all pass a public checklist. Nobody should be afraid of the inspector. Google already publishes the rules. Why would you argue against what Google says?

Why I Want Your Son or Daughter in the AI Builder Program

Dennis Yu on October 26, 2025

I recently sat down with Jack Wendt and Dylan Haugen to talk with parents about something we are all excited about. Jack is the founder and CEO of High Rise Influence, and together we are offering a young adult package where your son or daughter gets mentorship working on real businesses, including yours.

The outlet Jack never had

Jack told a story I love. When he was 12 and 13, he built his own business buying and reselling watches, then took that money and invested it. That was his outlet for the entrepreneurial drive he had.

Nothing like this existed for him at 13, 14, or 15. He had to search it out and build it himself, and that is hard. So he wanted to create a clear outlet for young people who have that same drive.

Now we can team these young adults up so their drive actually benefits your business. That means more calls and more revenue for you.

Why I Want Your Son or Daughter in the AI Builder Program

No age is too early

I am a former search engine engineer, and I am very excited about our AI Builder program. Folks like Jack and Dylan have ignited their entrepreneurial capabilities, grown their brands, generated income from working on clients, and grown their parents’ businesses.

If you believe your son or daughter has potential, and who doesn’t, take a close look at this. There is no age that is too early to start building a brand, learning how to use AI tools, connecting with other people, and learning things you didn’t even know you didn’t know.

I bet your son or daughter knows so much about social media and how to fix the iPad, things old people like us don’t understand. Why not give them this opportunity?

Young at heart and learning from practitioners

Dylan is 17. We also have people in our program who are 60. They are all young adults too, because it is about being young at heart.

AI is not just the next thing. AI is like electricity. It is in everything we do, and we have to use it.

I am biased, but I think this is the best opportunity for your son or daughter to learn AI, because they learn from other practitioners. Everything we have is organized into checklists and SOPs, plus live weekly coaching. It is a proven framework we have run many times, which is why there are a lot of Jacks and Dylans. They can talk to any of us, and we have a Facebook group with 40,000 people in it.

If this had been available when I was just getting out of college, I would have signed up.

Growing up with this opportunity

Dylan is a professional dunker who does dunk contests and shows, and he has documented his journey on social media his whole life. We met in late December, early January, and even after five or six years of making videos, he said he immediately learned so much.

What makes Dylan different is that Jack and I grew up without this opportunity. Dylan is growing up with it. He is helping real people who are really good at what they do see results in their businesses, he gets paid, and he is learning skills he applies to his own personal brand.

Come check it out

If you have a son or daughter with that spark, I encourage you to come check out the AI Builder program. Jack, Dylan, and I would love to help them build something real.

How to Turn Your Child Into Your AI Builder

Dennis Yu on October 26, 2025

Parents, if you own a local service business, you can equip your child to be an AI Builder in the AI builder program and take over the digital marketing. I made this so you can see what works and what does not, and so your child can become a Jack Wendt or a Dylan.

A lot of local service businesses have been burned by the last few agencies. You need someone you can trust, like your own kin, to watch over things and learn the AI tools. Young adults naturally learn those tools faster, and they keep up with social media.

Dylan Haugen and I co-taught a six week module at Johns Hopkins on applied digital marketing. Students teamed up with local businesses and worked on real marketing in the classroom. They drove phone calls and revenue. It was not theory from a textbook.

Why your own kin beats another agency

The person you can trust is your own family. That child watches over the business, learns the tools, and stays on social media in a way the last agency did not.

I learn a lot from Jack and Dylan Haugen. They show me things I think are absolutely crazy. That is the point of putting a young adult on the work.

What to look for in your child

Dylan said the signs go back to being able to reason with the AI and being able to make videos. Communication is another one. If your child gets back to things quickly, that is a very good sign. If you have to chase them, and they say they will do it in a week, anybody can do that.

You can tell ChatGPT to do something and it will make timelines up. What you want is someone who takes action.

Metrics, analysis, action. The action is the important part.

How to Turn Your Child Into Your AI Builder

Analyze what you are doing, then actually do it.

What Jack is already doing for himself

Jack said that since starting earlier this year he has done a ton of things he did not even know about before. He got his knowledge panel. He got his personal brand website set up.

While he helps clients, he is also learning things he can apply to his own work.

It is crazy how many valuable skills Jack learned along the way. He is being paid for it because he was able to qualify.

From Zero Experience to Real Client Work

Dylan Haugen on October 2, 2025

Henry Holm was one of the first AI Builders in the AI builder program. Jack asked him what he loves about it. Henry said the biggest thing is versatility and freedom while he works.

He has done the work from his house and from his cabin. He can work from wherever he wants, as long as he has internet and Wi-Fi.

From zero experience to real client work

Jack said that has been huge for him too. Over the last month he and Dennis Yu went to eight countries and spoke at conferences in five or six different states. They still got the same amount of output done they would have at home, while balancing the work with those trips.

Real dentist client and repurposing

Before this, Henry had little to no work experience. What he picked up first was how to communicate with people, get work done on time, and finish what he said he would finish. Following through.

He used to treat AI like a search box and use fewer words. He learned to reason with it and work with it, instead of only using it as a search tool.

One of the bigger projects has been a dentist in Atlanta, Flax, working with Jack. Henry said they talk with the actual client. They are not just assigned a task. They work with the person to figure out what they need and then do it. That is firsthand experience with a real client.

A lot of the work so far has been repurposing videos the client produces. The dentist sends the original footage. Then they turn it into blog posts, long form or short form videos, and post those to the website, YouTube, or Facebook.

Jack said those are the skills everyone is going to want, and already wants. The AI builder program puts you next to people who need exactly what you are learning.

The work transfers

Henry said a lot of what he learned is transferable. The model they use to repurpose a video for the dentist can work for a plumber or a landscaper too. You change the specific details and keep the same repeatable process.

From zero experience to real client work

Jack said that only gets amplified by AI tools like Descript and Underlord. You can prompt them to help edit a video. You still have to understand the goals, content, and targeting for that piece if you want it to be good. It is not quite there yet in some areas, and it keeps getting easier.

From zero experience to real client work

The first week was mostly setup. Henry signed into the new accounts he got access to. He does not aim at a fixed number of hours. He aims to get the projects done. If one week is tight, he can say he cannot take a project right now, or pass it to someone else.

For an AI Builder working on one business, a parent’s business or someone they already know, Henry said probably no more than an hour a day would suffice. You could do more. It would not be a huge amount of time.

What to do if you have no experience

Every week they do MAA end of week reports for Flax. Metrics, analysis, action. At the start it was a little content. Over the months the reports got bigger because they added new pieces, including an SEO report they have to change every week.

From zero experience to real client work

A lot of clients do not have much set up. At the beginning the team has to stand up websites and update a site that probably has not been touched in a while. Once that base is off the ground, they can automate more, and the work gets quicker.

Henry’s advice for someone in the same spot, not much experience, not entirely confident, is the same thing that got him through week one. He did not know much either. There are resources, and team members who have done this thousands of times. You can fall back on them, learn, and then start doing it yourself.

Everything is documented. Everything Dennis Yu and BlitzMetrics have done is out there. When Henry needs knowledge panel material, he searches knowledge panel BlitzMetrics and it comes up.

From zero experience to real client work

He can ask ChatGPT. He can ask any team member. Tons of resources.

Most Jobs Extract Value From You, Get One You Extract Value From

Dennis Yu on June 15, 2025

A year ago I was 17 and hearing the same thing from everyone around me: you need to get a job. You’re old enough now. Time to get out into the real world and get some experience.

Most Jobs Extract Value From You, Get One You Extract Value From

I did well in school, so a job felt like the obvious next step. The problem was what that step actually looked like. My options were basically retail or fast food, standing at a counter handing people their orders. And I kept asking myself the same questions. Is this really worth my time? Is this actually building a skill? Is there any room to grow here?

There was another issue too. I’ve spent most of my life making social media content around professional dunking, which means I’m training constantly and traveling to events. I didn’t need a job I had to arrange my whole life around. I needed something that worked around my life.

Most Jobs Extract Value From You, Get One You Extract Value From

Then in January I met Dennis Yu. He showed me things I could do for my own personal brand, and then he showed me what BlitzMetrics was building with their AI Builder program. It blew my mind.

What I actually do

The work is simpler than it sounds. You take a client’s raw ingredients and turn them into digital assets.

Picture a plumber. He’s on a job site filming quick clips on his phone, explaining what he’s fixing and why. That’s the raw material. My job is to take that footage and repurpose it into content that lives on his social media and his website, run ads against it, and build out the pieces that support his SEO. The goal at the end of all of it is simple: make the phone ring.

You also document everything as you go. At the end of each week you send a report in the MAA format. Metrics, what you actually did. Analysis, how it went. Action, what you’re doing next. The action part matters most, and it’s the part most people skip.

Every Thursday at 2:00 PM Pacific we get on a Zoom call together, me, Jack, Dennis, and the other AI Builders. We go through everyone’s real campaign data, figure out what’s winning and what’s losing, and work out the next move together.

Why being young is the advantage

Sam Altman said something in a podcast recently that stuck with me. OpenAI has been tracking how older people use AI versus how younger people use it, and the gap is enormous.

Older users mostly treat it like a Google replacement. Ten-word prompts. Where can I find bagels in my hometown.

Younger users treat it like a therapist, a life coach, a career coach, a tutor. They use it to break big abstract projects into small digestible tasks. Same tool, completely different relationship with it.

That gap is the whole opportunity. If you’re already on Instagram and Facebook, already filming things on your phone, already reasoning with ChatGPT or Gemini, you’re not starting from zero. You already know what good content looks like because you’ve been consuming it your entire life. Most clients are plumbers or contractors focused on their actual trade, and they have no interest in learning new AI tools. That’s where we come in.

The part that actually compounds

Here’s the framing that changed how I think about work. Most jobs extract value from you. You give up your hours and get a paycheck, and that’s the end of the transaction.

Get a job you can extract value from instead. Something that adds to your resume, sharpens your interpersonal and soft skills, and teaches you how business and marketing actually work. You never lose that. It shows up in your relationships, in your family, in whatever career you end up in, even if you go a completely different direction.

That’s the real contrast with college. You can do this alongside college, but college gives you one degree and the hope that it translates into one job. These skills translate into anything.

There are three things I’d point to. It’s a genuinely high-level position, you’re managing ad spend, socials, and a website for a real business, and that looks serious on a resume. It’s financially scalable, and these are the exact skills companies will be hiring for over the next several years. And you’re building your own personal brand at the same time as you’re building theirs.

AI is going to be like electricity. Everyone will use it the same way they flip on a light. If you’re an expert in electricity heading into the next few years, you’re valuable no matter what you decide to do.

Where to start

You don’t need to find a stranger to work with. Start with someone who already knows you, a parent’s business, a friend’s business. Deliver real results for one client before you try to scale anything bigger. Most of the AI Builders we have actually get their parents to cover the program, which is a pretty good deal for you.

I’m still 18. I’m still training and traveling for dunking. And I’m doing client work that’s teaching me things I’ll use for the rest of my life, and getting paid while I do it.

That’s the option nobody told me about.

Dennis sat Jack and me down later to talk about the million jobs behind that work in Get a job that creates a million more.

Why Successful Founders Need a Google Knowledge Panel

Dennis Yu on June 2, 2025

Influence is not a fairytale. I stood in front of a castle that inspired the Cinderella palaces at Disney World, and the lesson was the opposite of magic. Real influence is structured.

What real proof looks like. Most of what makes you credible never shows up online. It sits in your reviews, your clients, your mentors and the work you have done for years.

A lot of it is stuck on your phone. Google cannot see any of it. If nobody records the real work, the influence fades when the people who remember it are gone.

Why fake media does not work. Paying for a mention on a site nobody reads does nothing for you. Fake AI generated stuff does nothing either. If you hear the word fluff, it usually means a machine wrote it. Real beats fluff every time.

What a knowledge panel actually proves

If you are an entrepreneur and you care about your reputation, you want a knowledge panel. It is the box Google shows when someone searches your name. It tells strangers who you are before they ever call you.

Why Successful Founders Need a Google Knowledge Panel

Your confidence score. Everyone has a confidence score, and it measures how well Google trusts you. Most people do not know you can look it up. Even people who claim to be SEO experts miss this. We can also see your domain rating and the backlinks that point to you.

Measure it with real data. PR counts mentions and potential eyeballs. We count what you actually rank on, how much traffic you get, how many reviews you have and your average rating. If nobody has ever pulled that report for you, you are guessing.

An X-ray for your business. When you go to a doctor with heart pain, you get an X-ray, an MRI and some blood work before anyone recommends anything.

Your reputation deserves the same. Until we see what is going on, any recommendation is nonsense.

Who this is for

This is for people who do great work and have customers who love them. It is for people who have been burned by the last few agencies. It is not for anyone who wants a quick buck.

Start with the audit

Bring the ingredients and we will organize them into the blueprint. The first step is an audit. We look at the technical parts of your influence, and then we decide what comes next. Prescription before diagnosis is malpractice.