High Rise Influence

Henry Holm was one of the first AI apprentices in the AI Builder Program. Jack asked him what he loves about it. Henry said the biggest thing is versatility and freedom while he works.

He has done the work from his house and from his cabin. He can work from wherever he wants, as long as he has internet and Wi-Fi.

Jack said that has been huge for him too. Over the last month he and Dennis Yu went to eight countries and spoke at conferences in five or six different states. They still got the same amount of output done they would have at home, while balancing the work with those trips.

Real dentist client and repurposing

Before this, Henry had little to no work experience. What he picked up first was how to communicate with people, get work done on time, and finish what he said he would finish. Following through.

He used to treat AI like a search box and use fewer words. He learned to reason with it and work with it, instead of only using it as a search tool.

One of the bigger projects has been a dentist in Atlanta, Flex Dental, working with Jack. Henry said they talk with the actual client. They are not just assigned a task. They work with the person to figure out what they need and then do it. That is firsthand experience with a real client.

A lot of the work so far has been repurposing videos the client produces. The dentist sends the original footage. Then they turn it into blog posts, long form or short form videos, and post those to the website, YouTube, or Facebook.

Jack said those are the skills everyone is going to want, and already wants. The AI Builder Program puts you next to people who need exactly what you are learning.

The work transfers

Henry said a lot of what he learned is transferable. The model they use to repurpose a video for the dentist can work for a plumber or a landscaper too. You change the specific details and keep the same repeatable process.

Jack said that only gets amplified by AI tools like Descript and Underlord. You can prompt them to help edit a video. You still have to understand the goals, content, and targeting for that piece if you want it to be good. It is not quite there yet in some areas, and it keeps getting easier.

The first week was mostly setup. Henry signed into the new accounts he got access to. He does not aim at a fixed number of hours. He aims to get the projects done. If one week is tight, he can say he cannot take a project right now, or pass it to someone else.

For an apprentice working on one business, a parent’s business or someone they already know, Henry said probably no more than an hour a day would suffice. You could do more. It would not be a huge amount of time.

What to do if you have no experience

Every week they do MAA end of week reports for Flex Dental. Metrics, analysis, action. At the start it was a little content. Over the months the reports got bigger because they added new pieces, including an SEO report they have to change every week.

A lot of clients do not have much set up. At the beginning the team has to stand up websites and update a site that probably has not been touched in a while. Once that base is off the ground, they can automate more, and the work gets quicker.

Henry’s advice for someone in the same spot, not much experience, not entirely confident, is the same thing that got him through week one. He did not know much either. There are resources, and team members who have done this thousands of times. You can fall back on them, learn, and then start doing it yourself.

Everything is documented. Everything Dennis Yu and BlitzMetrics have done is out there. When Henry needs knowledge panel material, he searches knowledge panel BlitzMetrics and it comes up. He can ask ChatGPT. He can ask any team member. Tons of resources.

Dennis Yu, Jack Wendt, and I sat down on why High Rise Academy exists: create a million jobs for young adults, with a recipe AI finally made copyable.

A year ago I was 17 and hearing the same thing from everyone around me: you need to get a job. You’re old enough now. Time to get out into the real world and get some experience.

I did well in school, so a job felt like the obvious next step. The problem was what that step actually looked like. My options were basically retail or fast food, standing at a counter handing people their orders. And I kept asking myself the same questions. Is this really worth my time? Is this actually building a skill? Is there any room to grow here?

There was another issue too. I’ve spent most of my life making social media content around professional dunking, which means I’m training constantly and traveling to events. I didn’t need a job I had to arrange my whole life around. I needed something that worked around my life.

Then in January I met Dennis Yu. He showed me things I could do for my own personal brand, and then he showed me what BlitzMetrics was building with their AI builder program. It blew my mind.

What I actually do

The work is simpler than it sounds. You take a client’s raw ingredients and turn them into digital assets.

Picture a plumber. He’s on a job site filming quick clips on his phone, explaining what he’s fixing and why. That’s the raw material. My job is to take that footage and repurpose it into content that lives on his social media and his website, run ads against it, and build out the pieces that support his SEO. The goal at the end of all of it is simple: make the phone ring.

You also document everything as you go. At the end of each week you send a report in the MAA format. Metrics, what you actually did. Analysis, how it went. Action, what you’re doing next. The action part matters most, and it’s the part most people skip.

Every Thursday at 2:00 PM Pacific we get on a Zoom call together, me, Jack, Dennis, and the other apprentices. We go through everyone’s real campaign data, figure out what’s winning and what’s losing, and work out the next move together.

Why being young is the advantage

Sam Altman said something in a podcast recently that stuck with me. OpenAI has been tracking how older people use AI versus how younger people use it, and the gap is enormous.

Older users mostly treat it like a Google replacement. Ten-word prompts. Where can I find bagels in my hometown.

Younger users treat it like a therapist, a life coach, a career coach, a tutor. They use it to break big abstract projects into small digestible tasks. Same tool, completely different relationship with it.

That gap is the whole opportunity. If you’re already on Instagram and Facebook, already filming things on your phone, already reasoning with ChatGPT or Gemini, you’re not starting from zero. You already know what good content looks like because you’ve been consuming it your entire life. Most clients are plumbers or contractors focused on their actual trade, and they have no interest in learning new AI tools. That’s where we come in.

The part that actually compounds

Here’s the framing that changed how I think about work. Most jobs extract value from you. You give up your hours and get a paycheck, and that’s the end of the transaction.

Get a job you can extract value from instead. Something that adds to your resume, sharpens your interpersonal and soft skills, and teaches you how business and marketing actually work. You never lose that. It shows up in your relationships, in your family, in whatever career you end up in, even if you go a completely different direction.

That’s the real contrast with college. You can do this alongside college, but college gives you one degree and the hope that it translates into one job. These skills translate into anything.

There are three things I’d point to. It’s a genuinely high-level position, you’re managing ad spend, socials, and a website for a real business, and that looks serious on a resume. It’s financially scalable, and these are the exact skills companies will be hiring for over the next several years. And you’re building your own personal brand at the same time as you’re building theirs.

AI is going to be like electricity. Everyone will use it the same way they flip on a light. If you’re an expert in electricity heading into the next few years, you’re valuable no matter what you decide to do.

Where to start

You don’t need to find a stranger to work with. Start with someone who already knows you, a parent’s business, a friend’s business. Deliver real results for one client before you try to scale anything bigger. Most of the apprentices we have actually get their parents to cover the program, which is a pretty good deal for you.

I’m still 18. I’m still training and traveling for dunking. And I’m doing client work that’s teaching me things I’ll use for the rest of my life, and getting paid while I do it.

That’s the option nobody told me about.

Dennis sat Jack and me down later to talk about the million jobs behind that work in Get a Job That Creates a Million More.