What You’re Actually Paying For in High Rise Academy
Why pay for a program when you can get AI training for free on YouTube?
Because you want your young adult to be mentored by the best, be in a structured program with accountability, and because you want to shorten the duration to achieve competency.
Information is free now. The basics are easy to find.
What’s not free is turning that information into real business growth — fast.
In High Rise Academy, you’re paying for two things:
- Results for a local service business.
- Access to the people and process that create those results.
- AI Infrastructure that multiplies output and efficiency.
The Goal
This program is for local service businesses and the young adults working inside them.
The goal is simple: grow the business with marketing that brings in leads, calls, and booked jobs.
What You’re Paying For #1: Results
We measure progress weekly so the work stays tied to outcomes.
MAA every week:
- Metrics: what changed in leads, calls, jobs, revenue, and content output
- Analysis: why it changed
- Action: what we’re fixing or testing next
Your young adult runs real marketing, reports what happened, and improves it week by week until the numbers move.
The loop is always: execute → measure → coach → improve → execute again.
What You’re Paying For #2: Access
Inside the Academy, access means:
- Experienced coaches. Dennis Yu and the team review your young adult’s real marketing work and show them how to make it stronger.
- A clear path. They know what to focus on first, what to ignore, and what “good” looks like.
- Fast feedback. Instead of guessing, they get answers and direction while they work.
- A room of builders. Other apprentices are doing the same kind of work, so your young adult learns faster and stays motivated.
- Masterminds with other AI Apprentices. They trade what’s working, break down problems, and push each other to deliver better results.
Dennis has 30+ years of experience and has worked with brands like Nike, Starbucks, Rosetta Stone, the Golden State Warriors, and more. That level of coaching helps your young adult avoid expensive wrong turns and reach competency faster.
What You’re Paying For #3: AI Infrastructure
A major part of the program cost is the AI infrastructure we provide.
Each AI Apprentice receives access to a full year of our shared ChatGPT Business account, including pooled credits and the custom GPTs and agents we’ve built for real marketing work.
This matters because:
- Apprentices don’t start from scratch. They use proven custom GPTs for planning, writing, auditing, and reporting.
- Output is faster and more consistent. Shared business-level access removes usage limits and friction.
- Work is easier to review and improve. Everything lives inside one workspace that coaches can see and guide.
- The cost is covered by the program. Apprentices don’t have to manage subscriptions, credits, or setup.
This AI setup directly increases how much quality work apprentices can produce each week.
The specific AI tools included may evolve over time. We currently use ChatGPT Business because it’s the best option for our workflow today. As models, platforms, and pricing change, we reserve the ability to upgrade, replace, or remove specific tools so apprentices always have access to the most effective AI systems available.
How the Apprentice Program Works
Your young adult builds skill by working inside a live local service business (often yours).
What they do inside the program:
- Create and publish content using the proven Content Factory workflow.
- Run simple local campaigns to turn that content into leads.
- Improve offers and follow‑up so inquiries turn into booked jobs.
- Apply coach feedback to the next round of work.
They’re getting real reps on a real business, with real coaching. That’s how they build skill that shows up as results.
Quick Recap
- Training is free because information is free.
- You’re paying for three things: results, access, and AI infrastructure.
- Together, that helps your business get more leads, calls, and booked jobs.
That’s High Rise Academy.
