This video was filmed in Las Vegas during a conference weekend. Four of us sat down—young adults who are actually doing the work every day—to talk through a question we hear constantly: “Should I go to college, or should I do something else first?”
Our answers aren’t identical because our paths haven’t been identical. That’s the point. There isn’t one correct route. There is a smart first move, though: build skills that travel with you.
We All Took Different Paths—and We’re Still Moving Forward
Here’s what that looks like in real life for the four of us in this video:
Same table, same conversation, different decisions. Nobody is “behind.” Nobody is locked out of a good career. What separates people early isn’t the label of student or non‑student. It’s whether they’re gaining real ability to create value.
Using modern tools to speed up research, writing, and creative production.
Turning customer reviews and job photos into content people respond to.
Improving websites so visitors turn into calls and booked jobs.
Running simple ad campaigns and tracking what’s working.
Communicating with business owners and following through on deadlines.
Building repeatable workflows such as the content factory so that results aren’t random.
These skills transfer into almost any lane—whether you end up in business, tech, sales, operations, or entrepreneurship.
Real Ways People Use the Program
People come into High Rise Academy with different starting points, and the same skills end up helping them in different ways. That’s because the Academy sits in the middle of a two-sided market: on one side are local service businesses that need real marketing help, and on the other side are young adults who need real experience. When both sides show up, everybody wins—businesses get growth work done, and apprentices get reps that actually matter.
Some apprentices work directly with local service businesses through the Academy. They learn our systems, build campaigns, and get daily reps on real client work.
Others start close to home by running marketing for their parents’ local service businesses. They’ll fix a website, post content, set up ads, and organize reviews—then see what happens when consistent marketing meets real operations.
Some take that family-business experience and turn it into outside work. That step—from “helping at home” to “helping clients”—is a common bridge.
A good example we talked about is Ethan Murphy. He began by doing marketing for his parents, then applied the same playbook to the fencing niche. Within a few months he had picked up five or six fencing clients and was delivering results fast. He’s basically building a niche agency around that skill set.
Those are four distinct, real outcomes from the same skill set. Same training, different applications—because the two sides of the market keep feeding each other: businesses create the problems worth solving, and apprentices build the skills by solving them.
Why Skills First Makes the College Decision Easier
College can be a good move for some people. It can also be the wrong move for others at a given time.
The problem is that most people are asked to choose before they’ve done enough real work to know what they want.
Skills fix that.
When you can produce useful work:
You have proof of what you’re good at.
You can earn while you learn.
You can switch directions without starting from zero.
You walk into college (if you go) with context instead of guessing.
That’s why we keep saying this program can be an internship, a first job, a career start, or a way to level up a family business. It’s not a narrow track. It’s a skill-builder.
What To Do Next If You’re Still Unsure
If you’re undecided about college, that’s normal. Most people are being asked to choose before they’ve done enough real work to know what fits. Getting real reps first makes the decision a lot clearer.
If you want to learn these skills in a hands-on way, then the High Rise Academy might be right for you. You’ll work on real local service business campaigns, learn modern marketing systems, and build a portfolio that makes your next decision easier.
We have a chronic problem in our materials, and it’s not subtle. It’s stock art.
You know exactly the species:
Stick-figure crowds that look like they escaped from ClipArt rehab.
Fake-smiling business people who have clearly never run an actual business.
Random gradients someone tossed in because “the page needed something.”
Stock art isn’t just inauthentic; half the time it’s not even relevant. It’s visual filler. And despite calling it out in threads, updating training, and telling people loudly not to use it, stock art keeps sneaking back in like a raccoon raiding the dumpster behind Applebee’s.
But there’s a deeper issue. And it has nothing to do with design skills.
The real problem: No experience = no expertise
Stock art shows up when someone doesn’t actually understand what they’re trying to communicate.
It’s easier to paste a cute icon than it is to:
Map out a funnel from a real campaign.
Show the real metrics.
Pull real screenshots.
Explain the real logic behind the system.
And this is where we run headfirst into EEAT, specifically the first E: Experience.
Google rewards content grounded in firsthand proof. So do real users. When you throw in stock art, you’re broadcasting the opposite: “I don’t have anything real to show you.”
Nothing demolishes credibility faster.
Stock art = evidence of no actual doing
Here’s the pattern we see all the time:
We talk about performance benchmarks. We break down funnels. We show TikTok metrics. We emphasize real examples, real screenshots, real campaigns.
Then someone uploads… a blue stick-figure holding hands with 11 of its closest stick-friends.
Why?
Because stock art gives the illusion of completion without demonstrating any experience.
And without real experience, you don’t have expertise. Without expertise, you can’t teach. That’s the whole point of Learn → Do → Teach. The order matters.
What belongs in our materials instead
Only things that reflect real work done by real practitioners:
Simple diagrams that match how the system actually works.
These aren’t decorations. They’re evidence. Evidence of experience. Evidence of understanding. Evidence of actual EEAT.
A simple rule:
If you wouldn’t show it to a paying client, don’t put it in our training.
Why stock art hurts our brand
Let’s be blunt:
❌ It destroys authenticity.
People can smell generic content a mile away. It instantly lowers trust.
❌ It’s usually irrelevant.
Stock art rarely reinforces a concept. It’s just visual noise.
❌ It signals “I don’t understand this.”
This is the killer. When someone fills space instead of providing clarity, the entire training degrades.
❌ It hurts our EEAT.
Google prefers content with real images/video because it demonstrates firsthand experience. Stock art does the exact opposite.
❌ It links us to low-quality sites.
Right-click search any stock image and you’ll find it on:
crypto scams.
random spam blogs.
some guy’s homemade “entrepreneur motivation” poster from 2012.
Not the company we want to keep.
How we fix this, permanently
The answer isn’t “find better art.”
The answer is do real work, then document it.
If you’re contributing to training, you’re not a decorator. You’re a practitioner teaching from experience. That means:
If you can’t explain the metric, don’t include an image
If you don’t know where something belongs in the funnel, ask
If you’re unsure whether an image fits, it doesn’t
If you feel tempted to use stock art… shut the laptop, take a breath, and delete it
Our materials must come from actual experience — not Shutterstock and not AI-generated Web 1.5 clip art.
The bottom line
Stock art has no place in materials meant to build trust, teach systems, or prove competence.
Use real images. Use real video. Use real proofs of work.
Not because it “looks nicer.” Because it satisfies the first E in EEAT — Experience. Without that, nothing else matters.
Our brand deserves better. Our training deserves better. And the people learning from us deserve materials that are accurate, authentic, and grounded in real experience.
Let’s publish content so real, so credible, and so obviously practitioner-driven… that nobody ever reaches for stock art again.
If you’ve landed on this page, it’s because we featured you in one of our articles which means you just picked up a high-quality, contextually relevant backlink from HighriseInfluence.net.
Nice work. Most sites never get even one legit mention.
About our site (and why this link matters)
HighriseInfluence.net is still growing (our Domain Rating is DR7 at the moment) but don’t let the number fool you.
In SEO, context and relevance often beat raw power.
Our site sits squarely in the personal branding, authority building, and reputation growth space.
We publish content tied to entrepreneurs, local service pros, agencies, and thought leaders.
Every outbound link we give is intentional and topic-aligned, not random spam or profile links.
That means the link pointing to you is:
✔ Do-follow. ✔ Clean and natural. ✔ Surrounded by relevant content. ✔ Coming from a real brand with real activity.
And yes, Google notices that.
Why a DR7 link still helps
Would you rather get a DR63 backlink? Sure. Who wouldn’t?
But here’s the reality most SEO “gurus” won’t tell you:
A single contextually aligned link often moves rankings more than a higher-DR link that’s off-topic.
Your new link from Highrise Influence passes:
Topical authority.
Entity association (your name/business connected to ours).
Relevance (Google loves niche-aligned sources).
Trust signals from a legitimate business publishing original content.
These help your site’s SEO no matter what your current DR is.
How to see the impact
If you use tools like Ahrefs, SEMrush, or MOZ, you’ll notice:
New referring domain.
Increased backlink count.
Potential movement in your keyword rankings over the next few weeks.
Stronger entity signals for your brand.
If your site is under DR20, every high-quality backlink is a big deal. The early ones move the needle the most.
Share the win
You earned a legitimate feature; don’t keep it quiet.
Post on your social channels, tell your audience you were mentioned, and link back to the article. Not only does it help your SEO even more, it amplifies your authority.
Keep rising
Congrats again on being featured.
Keep building, keep showing up, and keep stacking wins like this.
There’s a moment in every entrepreneur’s life when the lightbulb flips on, and they realize, “Hold up, I’m paying for what, exactly?” For Taylor James, owner of Dumpster Dogs in Austin, that moment hit like a 30-yard roll-off container landing on a driveway at 7 a.m.
For six months, Taylor had been dropping $750 a month on “SEO services” from the software company powering his website and CRM. They told him the same thing every shady agency tells every small business owner:
“Just give us six months. You’ll rank.”
Fast-forward six months: Zero ranking. Zero results. Zero transparency. But plenty of excuses.
Taylor didn’t get angry. Taylor got educated.
And that, right there, is exactly what defines a successful AI Apprentice.
The Turning Point: When Data Replaces Hope
When Taylor hopped on a call and opened his actual analytics, the truth came out immediately:
All his organic traffic was coming from people searching his own brand name; meaning HE created the demand, not the SEO agency.
His backlink profile was stuffed with garbage: adult sites, spammy directories, fake citation networks, and Fiverr-level nonsense that Google ignores (or penalizes).
His website was slow on mobile (a 52 score, yikes).
His site structure was thin, duplicated, and clearly auto-generated.
And his domain rating was 4. That’s “garage sale” level SEO juice.
Taylor realized quickly: He wasn’t lazy. He wasn’t stupid. He was simply uninformed and 99% of business owners would’ve fallen for the same pitch.
But here’s where Taylor separates himself from the pack.
He didn’t shrug it off. He didn’t keep paying for false hope. He didn’t kick the can down the road.
He stepped fully into the AI Apprentice mindset:
Learn the system. Leverage the tools. Take control.
What Makes Taylor a Successful AI Apprentice
Most people dabble with AI. Taylor embraced it.
1. He Looked at the True Data
AI Apprentices don’t rely on vendor dashboards designed to make things look good. They go straight into:
Google Analytics.
Google Search Console.
PageSpeed Insights.
Real backlink audits.
Taylor learned exactly what mattered and what didn’t. And he saw the scam clearly when the numbers didn’t lie.
2. He Learned How SEO Actually Works
He simply needed the truth:
90% of SEO is backlinks.
Backlinks come from relationships, not robots.
Every ranking page is built on trust, not templates.
Google wants helpful content, not keyword-stuffed spam.
One-minute videos answering real questions beat a thousand auto-generated pages.
Once Taylor saw the blueprint, he understood exactly why he wasn’t ranking and exactly how to fix it.
3. He Learned How to Use AI the Right Way
Most people treat AI like a vending machine. Taylor treats it like an assistant.
He learned to combine:
His iPhone videos.
His real-world experience.
AI-written structure.
AI-polished blog posts.
YouTube-first distribution.
Suddenly, content creation wasn’t a chore; it was a system.
And AI wasn’t replacing him. It was amplifying him.
4. He Took Action
When Taylor realized the agency did nothing, he didn’t mope. He didn’t blame. He got solutions in motion:
Requested a refund.
Gathered proof.
Rebuilt his strategy.
Started recording.
Planned his Youtube and blog stacking
Understood his local Austin ecosystem.
Built real connections with real businesses.
An AI Apprentice doesn’t wait for miracles. They build momentum.
Taylor did exactly that.
The Part Most Business Owners Miss
SEO isn’t magic. AI isn’t magic. Marketing isn’t magic.
It’s relationships + relevance + proof.
Taylor now understands this deeply:
You can’t outsource what you don’t understand. You can’t rank where you don’t exist. You can’t win without being present.
The moment he took ownership of his content and used AI as a superpower instead of a shortcut, he went from “victim of a bad SEO contract” to a rising authority in his market.
That’s what an AI Apprentice is.
Why Taylor’s Story Matters
Taylor is now doing what actually moves the needle:
One-minute educational videos.
Local content with real Austin partners.
YouTube-first posting.
Blog posts that answer actual questions.
Improved site structure.
Faster mobile performance.
Real backlinks from real relationships.
Authentic stories.
Consistency.
Ownership.
And here’s the punchline:
It costs way less than paying a sketchy SEO company.
Taylor is building an asset that compounds for years.
Taylor James: Proof That Any Small Business Owner Can Win With AI
No fancy degree required. No coding. No technical background.
Just a willingness to:
Learn.
Try.
Ask questions.
Use tools.
Take action.
Tell stories.
Build relationships.
Stay consistent.
That’s what makes Taylor a successful AI Apprentice.
He represents the new era of business owners: the ones who don’t get bullied by agencies, don’t get tricked by jargon, and don’t hand over their marketing future to strangers.
He took control of his brand, his content, his SEO, and his growth.
Social media today is one giant street market. People are moving fast, sampling whatever catches their eye, and ignoring everything else. If your content isn’t stopping the scroll, you’re not in the market, you’re wallpaper.
After working with thousands of entrepreneurs, creators, and public figures at Storyy, I’ve learned something simple: you don’t win online by shouting louder; you win by serving better.
Here’s the blueprint for creating content that actually earns attention, builds authority, and gives you long-term influence across every platform.
Attention is the currency of the internet; spend it wisely
People pay attention, literally. Every scroll is a micro-transaction. They only “buy” when what you post is worth their time.
Take Eva Lopez, who ran for city council in Salt Lake City.
She wasn’t the incumbent, wasn’t the “name brand,” and didn’t have a massive budget. What she did have was intentional content. She created videos about the issues voters cared about, then promoted them specifically to the people who would cast ballots.
Result? She won, beating the incumbent by six points.
Not because she looked fancy on camera. Not because her videos went viral. But because her content mattered.
Ego is the enemy of engagement
Creators get stuck worrying: “Am I flexing too much?” “Do I look like I’m bragging?” “Do I sound full of myself?”
Wrong question.
The real question is: “Does this help someone?”
Even big personalities fall into the trap. We worked with Cardone Ventures, a brand built on jets, cash, and high-energy flexing.
Over time, that style stopped performing. People wanted practical value, not highlight reels. Once we shifted toward educational, helpful content, the growth came roaring back.
People don’t care about your spotlight until you shine it on something useful.
The two things Facebook told me that actually matter
I recently got on a call with Facebook’s internal team and asked: “What does the algorithm reward right now?”
They didn’t give me 47 ranking factors or an AI black-magic formula.
They said two things:
Consistency
Quality
That’s it. Show up reliably. Give people something worth returning for.
Think of your favorite TV series; if episode 2 comes out six years later, you’ve moved on. Your audience will too.
Why depending on one platform is digital Russian roulette
A lot of creators build big on one platform, then panic the moment the algorithm changes.
Instagram shifts strategy? Your reach tanks. Twitter/X changes discovery? Your account flatlines.
You don’t own your audience until you’re multi-channel.
That doesn’t mean 10x the workload. It means starting with the content type that repurposes everywhere: video.
Google-friendly assets that help build your Knowledge Panel.
Platforms talk to each other. When your name shows up across multiple channels, Google sees it as proof of expertise, exactly how people like Millie Adrian expanded beyond Instagram into YouTube and built real digital authority.
Virality is overrated, relationships aren’t
Everyone wants the million-view moment.
But a million views from people who will never buy, never follow, never care is a sugar rush. Empty calories.
Remember the cinnamon challenge? We all watched it. None of us remember who did it.
Trying to chase trends is a treadmill. Trying to build trust is a staircase, slower at first, but infinitely more durable.
Your goal should be: “Right views over more views.”
Authenticity is a survival skill
When you’re talking to a camera, it doesn’t feel natural. But what translates on screen is simple:
Don’t put on a voice that isn’t yours.
Don’t invent a personality.
Don’t force the “guru” act.
People can smell fakeness instantly and once you lose trust, you don’t get it back.
Your job is to show up the same way on camera as you would at coffee with a friend. That’s the version of you people connect to.
Give attention to get attention
Growth is a two-way street. If you want engagement, you have to engage.
Be part of the ecosystem, not a billboard floating above it.
It’s digital networking and opportunities come from relationships, not broadcasts.
Serve first. Sell second. Always.
Most people on social media are not looking to buy your thing right now.
But tons of people are looking to:
Learn something.
Get inspired.
Understand a topic.
Improve their work.
Build their life.
If you serve that wider group, your potential customers will grow with it.
Serve first → Audience grows Audience grows → Trust grows Trust grows → Business grows
That’s the game.
Leverage tools, but never hide behind them
AI is powerful. Editing tools are powerful. Templates are powerful.
But at the end of the day, the strongest content still comes down to the same raw ingredients:
Your stories.
Your experiences.
Your perspective.
Your expertise.
That’s what sets you apart. And that’s what no tool can fake.
A final thought: No one can create content like you
Everyone has access to cameras, tools, templates, and AI. What they don’t have is your voice, your experience, or your story.
You don’t need to sound perfect. You don’t need to impress everyone. You just need to show up and serve someone.
Someone will watch your content and think: “I’m glad they shared that.”
Those are the people you’re speaking to. Those are the people who will stick with you. And those are the people who will ultimately help you grow.
If you want help sprinting into this next phase of your content strategy, we’ve put together resources, hooks, playbooks, and even a free video edit to help you get started.
Because once you begin, really begin, you’ll realize something:
Creating great content isn’t about performing; it’s about serving.
And nobody can serve your audience the way you can.
Over 80% of the internet is spam and your website is guilty until proven innocent.
As a search engine engineer at Yahoo! 25 years ago, my job was to protect the algorithm from spam sites or info that wasn’t relevant from appearing on your results page.
25 years later Google still implements roughly the same guidelines.
Google’s guidelines for sorting what websites were relevant for a long time was EAT, which stands for expertise, authority, and trust.
In layman’s terms, if you want your site to benefit from SEO you have to demonstrate you’re an expert in your field, you’re authoritative on the subject your website is about, and show that enough people trust you.
The benefits for doing this was an increase in your site’s rankings, allowing you to rank higher on the search terms you care about and to give your site more “SEO Juice”. If your website is guilty until proven innocent, implementing EAT was your proof of innocence.
A few months ago Google changed EAT to EEAT, adding an extra E for experience.
Now – Google wants to see more stories of who you’ve helped and videos of how you’ve helped them. It wants to give priority to businesses who overwhelmingly prove they do what they say they do, in the area they say they do it in.
Many “SEO Experts” will claim that they have some secret black hat formula for increasing site rankings. But real search engineers like myself know that implementing proper EEAT is the most important “SEO trick” you can do for your website to grow your SEO.
Whether it’s to get more calls for your local service business, get more sales for your book, or get your name out there so you can get a Google Knowledge Panel, this is how you do it.
Here’s how to implement EEAT with examples, so you can do it too.
Expertise
When you’re sick, why do you visit a doctor’s office instead of self-diagnosing?
It’s because they know more about health and the human body than you do.
The reason why anyone trust anyone else is because they’ve done or seen something before, know what it is, and know how to fix it.
The reason I speak at over 50 conferences a year is because of that level of expertise which has taken decades to generate in the field of digital marketing.
If you visit my website, DennisYu.com, you can see that expertise in the articles I write and the problems I’ve helped solve. Many local service business do this in the form of FAQ’s.
Take for example my friend Greg Beebe, who runs Excel Concrete Coatings. What he’s done is take PAA (people also ask) questions on google related to concrete coatings and answered them directly on his website.
Excel Concrete Coatings answering Google PAA questions
This is just one of the many ways you can demonstrate expertise to Google and to your customers.
What’s something that you document on your website that few others know in your field? What makes you an expert in your line of work?
PAA questions are a great way of demonstrating expertise, but truly think about what questions you can answer on your website that show you’re an expert.
Experience
Using the doctor analogy, would you trust a surgeon to give you heart surgery who’s never done the operation before? Probably not.
So why then, would you pay an agency or local service business who has no proof they’ve done anything successful before?
Google (and the people who you want to buy your offer) want you to show overwhelming experience that you do a good job at what you say you do, in the area you say you do it in. The best way to demonstrate experience for Google and your clients is with stories.
For example, if you Google “Dennis Yu” you can find stories about how I’ve ran ads for the Golden State Warriors, how I’ve spent $1 Billion on Facebook Ads, and how I’m training up young adults to be successful agency owners.
Dennis Yu at Golden State Warriors Headquarters
One way you can do this as a local service business is to talk about other customers and document your work.
Take our friend at Oasis IV Therapy in Tampa. They run a mobile IV therapy clinic and one thing they do a great job at is taking photos and getting feedback from their customers.
Oasis IV Therapy With Their Customers
Google and you operate in roughly the same way. You want to see images, stories, and especially videos of a business doing what they say they do.
There’s no such thing as too many videos or too much documentation of your work.
Ideally, you should be using the Content Factory process to document these stories and repurpose them across all platforms.
For example, if you record a podcast with someone more influential – you should also be repurposing that into a blog post.
We want our stories and experience to exist on as many platforms as possible.
Your job as it relates to EEAT is to document your work on your website, GMB, and socials for Google and your customers.
Authority
The best way to leverage authority for your personal brand or business is to borrow someone else’s.
When you see an image of me debating Mark Zuckerberg on CNN, that alone gives me tons authority I didn’t have before.
Dennis Yu Debating Mark Zuckerberg on CNN
You can demonstrate this by using the 3 components of authority.
These are content, people, and properties. Each do a great job at helping the other.
Content is what you put out into the world. Whether that’s articles like this one, short form videos on Instagram and Facebook, or long form videos on YouTube.
Content is authority we can link to and reference.
Just like how this article is content we can point to for anyone asking about EEAT, you should have existing content which explains what things are.
Despite what internet gurus some claim, you don’t need to have a million followers and drive a lambo to show authority. You just have to have documented proof.
People is the cornerstone of authority and arguably the most important.
Dennis Yu with Rehan Allahwala in Pakistan
Relationships run the world. Networking with others that share your mission is a great way to elevate your authority while promoting others at the same time.
This doesn’t have to be a parasitic relationship. Being seen, working on projects, and being available for others means you can help them.
That leads to authority from others since you’re working closely on a shared mission.
For local service businesses, this means using a geo-grid and talking to others in your industry.
For example, if you’re an HVAC company in Boston you should be sharing links, interviewing, and working with another HVAC company in LA.
This tells Google (and your customers) that you’re authoritative since you can borrow the authority from others in your industry.
Lastly, it’s properties. This can be your website or business itself.
Having something real that’s documenting in Google and for your clients means that you’re a real person or business doing real work.
Trust means that others can trust you with their time and money.
There’s certain trust markers that you should aim for your personal brand or business.
For example, our client TLS Insulation has over 1,000 combined 5-star reviews on the Google business profiles.
What this means, is that enough people have used their service and gotten positive results that the signal to Google is incredibly strong.
Books are another way to demonstrate trust since, since so few have them on authoritative subjects.
And with Dollar a Day on Amazon, you can get your amazon book to bestseller status fairly easily.
Dennis Yu showing his book on TikTok Advertising
A good practice is asking yourself, “Why do people trust my business?”. And then answering the question in a way people can understand.
The beautiful thing about EEAT is how every component feeds into the other.
By networking with others, your boosting your authority, which in turn helps your trust.
The thing that’s most important here are stories.
The AI doesn’t have your stories. It doesn’t have your moments – where you’re in Austin eating tacos with your friend or hanging out and eating steak.
Because AI is not human, with those stories, Google is able to determine whether it’s content that deserves rank or was it content that was just created for the search engines.
You may have heard of the difference between synthetic content vs real content. I can pick a photo or a video from my personal phone gallery – Google knows exactly what device I’m using, where the media was taken – it has all sorts of information.
This is what Google’s looking for – a signature of trust.
When I take these stories that started out as photos or videos, they can then be turned into blog posts.
If you start with your actual content, ChatGPT like any tool or any technology is an amplifier of what you already have. If you start from nothing, nothing times a million is still nothing.
So if you start with a seed of stories and friendships that we have, we can add pictures and videos to enhance the initial seed, the nugget that I put in initially. That’s where people are getting it wrong with AI.
Using AI to auto generate everything is where Google will eventually catch you. As Bill Gates has said, AI is a multiplier of what you already have.
So it’s what you put in the machine – you’re going to get 10 times more of it.
Most agencies love pretending their work is powered by wizardry, secret sauce, and “deep proprietary insights.” We don’t.
Our advantage is systems; systems clear enough that young adults can follow them, powerful enough that home-service owners feel the results, and automated enough that AI does most of the heavy lifting.
This is the new reality: We don’t just audit websites. Our agents fix them.
Expectations set without me repeating myself like a broken faucet.
By the time the owner hops on Zoom, they’re oriented, prepped, and already seeing value.
Step 6: This is where things get wild — the agent doesn’t just recommend fixes. It implements them.
This is the part that didn’t exist even six months ago.
Once the client approves implementation:
Our ChatGPT agents execute the fixes.
They post updates inside SPP (service platform).
They publish optimized pages.
They write new city pages.
They generate schema.
They add anchors.
They create internal links.
They rewrite titles/meta.
They clean up cannibalization.
They propose new content based on your actual photos.
They repurpose videos into YouTube → articles → snippets.
This is what used to take a team of humans.
Now it’s handled by a swarm of agents trained on our own SOPs and running inside a ChatGPT Business workspace with shared drives and shared credits.
Humans still supervise but the heavy lifting is automated.
Why this entire process matters
Because the old model, marketing agencies pretending “content strategy” is a black box, dies the moment business owners see the truth:
AI agents can do the grunt work automatically. Humans add judgment, proof, and authenticity.
The magic combo is:
Real Moments → Shared Workspace → AI Agents → Scalable Implementation
A client shoots a video → it hits Google Photos → Google auto-detects faces, locations, and events → our agent grabs it → uploads to YouTube → writes titles/descriptions → embeds it into an article → checks our publishing guidelines → enhances → links internally → turns pieces into shorts → pushes snippets to GBP → logs everything in SPP.
One piece of content becomes an entire system. Every job fuels EEAT. Every owner becomes “Googleable.” Every apprentice gains real skills by managing agents instead of fighting with CapCut and spreadsheets.
And most importantly, this whole infrastructure lets us create a million jobs for young adults by giving them the machines that do the heavy lifting.
Quick Audit QA checklist
1. Capture business context: Company name, services, service area, top cities, website URL, mission, differentiators.
2. Identify priority pages: Home, service pages, city pages, gallery/jobs, blog hub, contact.
We love our friends and show it often. One of the ways we express gratitude is through personalized face socks; literally putting someone’s face on a pair of socks. It’s a playful, personal gift that fits into our Thank You Machine, which itself is a key part of the Content Factory process.
It’s about honoring others at the heart of what we do.
Imagine someone opening a package and finding their face printed on a pair of socks, along with a handwritten note that says something funny or thoughtful. They laugh, they post about it on social media, and they feel seen and appreciated.
That’s the same principle that powers podcasts, content repurposing, and client relationships, turning small acts of thoughtfulness into lasting impact.
We’ve collected hundreds of social posts where people proudly share their socks. They’re showing off the relationship.
Why socks?
Face socks are our metaphor for strategy. Just like with podcasts or digital content, it’s never about us, it’s about them.
The recipient feels celebrated, which naturally builds relationships, as a gift breaks the ice and leaves a lasting impression.
A simple gesture can also amplify beyond the moment, rippling across social media, communities, and partnerships.
Ordering socks is easy enough, but the real value lies in why we do it: to honor others, strengthen trust, and set the stage for meaningful collaboration.
Before you order
If you’re asked to order socks, gather a few essentials:
Who it’s for. Double-check the name.
Where it’s going. Verify the mailing address.
Which picture to use. LinkedIn or social media usually works.
A handwritten note. This is where you can shine; make it funny, thoughtful, or meaningful.
Order price and availability
Orders are available only for shipping within the United States.
The total price is $27.99 ($24.99 for the socks + $3 for the handwritten note).
Team members should use our internal coupon code when checking out to ensure the discounted rate is applied. If you don’t have the code, request it from operations@blitzmetrics.com.
How to order
1. Go to https://clients.hoopswagg.com/ and login.
2. Add a handwritten note first.
Every gift is sent on behalf of all three LSS founders, not just one of us. Whether the recipient is a new client, a partner, or a LIGHTHOUSE, it’s important that they feel recognized by the whole team behind LSS.
3. Pick Face Socks (Large for male, Medium for female).
None of this would be possible without Brennan Agranoff, the founder of Hoopswagg. Brennan started by printing designs on socks, then grew the business into a national brand, and eventually spun off a logistics software company, Warehance, to handle the scale.
Over the years, Brennan has shared how he applied strategies like Dollar a Day ads, hiring virtual assistants, and systematizing his processes.
Ten days after delivery, we send a personal email to the recipient, including a short video from Dennis explaining the story behind the socks and why we send them as part of our Thank You Machine.
This touchpoint keeps the moment alive, turns a simple gift into a deeper story, and often sparks new conversations.
We’ve even automated this process inside Keap so that every recipient gets a thoughtful follow-up at just the right time without us ever dropping the ball.
Scaling the Thank You Machine
This is usually done by VAs for agency clients, conference organizers, podcast guests, and partners. But anyone can order socks for anyone. The point is to create a memorable experience that fuels relationships and content.
If you’re serious about building your Thank You Machine, you can hire virtual assistants to handle details like this while you focus on relationships.
Face socks are part of a system: we honor others first. That’s the strategy. Everything else, whether podcasts, ads, or socks, is just the execution.
