Behind the Scenes at Local Service Spotlight and High Rise Influence: What We Do and Why It Works
“What do we actually do here?” is a fair question—especially when you hear us talk about helping local service businesses build their brands. This video was a quick, honest rundown from the Local Service Spotlight (LSS) and High Rise Influence (HRI) team about what that help looks like in real life and who is doing what.
LSS and HRI work together as partners. Our job is to take the everyday work local pros are already doing—jobs completed, customer stories, before‑and‑after wins, and five‑star reviews—and turn that into consistent online visibility and campaigns that bring in more calls.
The Problem We’re Solving for Local Service Businesses
Plumbers, HVAC techs, roofers, and other local service owners don’t usually have time to be full‑time marketers. They’re running routes, answering phones, managing crews, and taking care of customers. That means their online presence often lags behind the quality of their work.
Our teams step in so the business owner doesn’t have to learn five tools, edit videos at midnight, or guess at ads. We build the systems, the content, and the campaigns around their real‑world service so they show up where customers are searching and scrolling.
What Each Role Contributes:
Sam: Engineering, AI Tools, and Automation
Sam McLeod’s focus is speed and leverage. He builds websites and automations, using AI tools and code so repetitive tasks take less time. When content can be repurposed quickly and websites update smoothly, clients get faster turnaround and faster results.
This fits the Content Factory approach BlitzMetrics teaches: create once and repurpose into multiple assets without adding extra workload.
Luke: Facebook Ads, Creative, and Client Care
Luke Crowson handles the marketing side that clients actually see. He creates the ad creatives that go into Facebook campaigns, helps manage spend, and keeps improving the client’s website and online presence.
He also emphasized something most agencies ignore: client care. Meeting with clients, making them feel heard, and staying close to their goals is part of performance. The ads and the website are supposed to make a homeowner feel, “Okay, these people will take care of me.”
When we do this right, we’re applying the same Goals‑Content‑Targeting (GCT) foundation BlitzMetrics lays out—get clear on the goal, build the right content, and aim it at the right audience.
Jack: High Rise Academy Training and the LSS–HRI Bridge
Jack Wendt’s explains how HRI connects directly into the work LSS does through High Rise Academy. HRI runs training while partnering with LSS on tools and processes. Sam helps build the tools students use, and Jack makes sure students know how to apply them.
The students learn to make a local business owner more visible, build better ad campaigns, and drive more calls and revenue for whoever they’re representing. It’s practical training with real businesses, not theory.
Dylan: Content Repurposing, Websites, Ads Support, and Training
Dylan Haugen’s role has been wide by necessity. Over the last six to seven months he’s done content repurposing with AI tools like Descript, worked on client websites, helped create content for local businesses, supported Facebook ads with Luke, and trained Academy students weekly.
He also made a helpful point for anyone watching: the tools we use are intentionally simple. If you’ve ever edited a video before, tools like Descript make repurposing fast once you know the system.
Jack’s Close: Credibility and Invitation
Jack ends by giving real context on the team’s experience: Dylan has generated over 100 million views across his social channels, Luke is known for delivering results with ad spend (including work with Ad Astra), and Sam is the engineer making the backend run smoothly. The invitation was simple—if this kind of work sounds interesting, check out LSS, HRI, and the Academy.
Why LSS and HRI Are Stronger Together
Watching the roles side‑by‑side makes the partnership obvious.
LSS builds and refines the operational system: AI tools, websites, ad creative, and client delivery. HRI multiplies that system by teaching it through High Rise Academy, so more trained people can support more local businesses.
It’s one pipeline from real service work to real marketing output—supported by engineering, creative, and training all moving in sync.
The Big Takeaway
Local service businesses don’t need to reinvent a brand from scratch. They already create proof every day in their jobs and customer outcomes. Our job at LSS and HRI is to capture that proof, repurpose it into content people actually watch, and put it behind campaigns that convert into calls.
If you’re looking for a clear path, real skills, and a way to put them to work on projects that matter, High Rise Academy could be a great fit.
