Category: Blog

Caleb Guilliams’ journey from minimal online presence to a prominent Knowledge Panel exemplifies how strategic digital efforts directly increase this score, solidifying his digital authority.

Phase 1: Laying Foundations (Pre-2020)

Caleb Guilliams’ path into the financial sector began at an exceptionally young age, driven by a profound fascination with wealth creation and management.

As a teenager, he demonstrated remarkable initiative by immersing himself in financial literature, notably reading influential texts such as “Richest Man in Babylon” and “Good to Great”.

This early intellectual curiosity and self-education laid the foundational “Experience” and “Expertise” that would define his career.

His professional ascent was notably rapid and hands-on. By the age of 19, while still in college, he had already advanced from a bank teller position to taking over the entire investment division at a local community bank.

This direct, early experience in a significant financial role provided him with invaluable practical knowledge and a unique perspective on traditional financial advising. Committed to identifying and implementing more efficient wealth-building strategies for his clients, he embarked on an extensive two-year period of travel across the country, actively seeking mentorship and knowledge from leading financial experts.

This dedicated pursuit of advanced financial principles further deepened his “Expertise” and “Experience.”

This intensive period culminated in the founding of BetterWealth Solutions in 2017, when he was just 21 years old. The establishment of BetterWealth served as his foundational business entity, which would later become the central hub for his burgeoning online presence.

During this initial period, Caleb Guilliams’ online presence was described as “almost non-existent” or “almost no social presence online”. This indicated a very low initial Google Confidence Score for his personal entity.

However, he initiated a crucial component of his future authority: the “BetterWealth Podcast with Caleb Guilliams.” While the precise launch date of the podcast’s earliest episode is not explicitly detailed, its active status is evidenced by reviews dating back to July 2020, indicating that consistent content production was already underway by that time.

This pre-emptive accumulation of high-quality content, rooted in his direct experience, provided the essential raw material that would later be leveraged for broader amplification and the eventual triggering of his Google Knowledge Panel.

Phase 2: Building Signals – Growing Confidence (2020-2022)

This period marks a pivotal shift for Caleb Guilliams, characterized by the active implementation of structured digital marketing methodologies, particularly those championed by Dennis Yu and BlitzMetrics. These frameworks are designed to systematically cultivate online authority and facilitate the emergence of Google Knowledge Panels by boosting the Confidence Score.

Consistent content production remained a cornerstone of Caleb’s strategy, directly showcasing his “Expertise” and “Experience.” The “BetterWealth Podcast” continued to operate as a primary content engine. By May 2021, episode 349 had been published, signifying a high volume of consistent output.

This aligns perfectly with the Content Factory model, which transforms long-form audio and video into numerous smaller, digestible assets. Furthermore, Caleb’s blog on BetterWealth.com served as a central repository for this repurposed content, further signaling his expertise and ongoing activity to Google.

A significant accelerator during this phase was Caleb’s engagement in strategic collaborations, a tactic often referred to as “borrowed credibility.” He actively participated as a guest on various podcasts, including “The Kim Barrett Show Podcast” in November 2022.

More importantly, he conducted interviews with highly recognized figures in the business and finance world, such as Grant Cardone, and appeared on prominent platforms like Patrick Bet-David’s “Valuetainment” podcast.

These interactions were not merely networking opportunities; they represented a deliberate strategy to associate his emerging brand with established authorities. When a less-known entity is consistently linked with highly authoritative and notable figures, Google’s Knowledge Graph begins to draw connections and implicitly transfer a degree of that established authority, significantly accelerating the recognition process and providing a potent signal that Google values highly for its E-E-A-T guidelines.

The “Dollar-a-Day Ads” strategy was employed for content amplification, reaching targeted audiences with minimal budget. This generated crucial engagement signals, further contributing to Google’s confidence in his relevance and authority.

Phase 3: Knowledge Panel Emergence & Solidification – High Confidence Score (2023-Present)

The period spanning from 2023 onwards marks the tangible manifestation of Caleb Guilliams’ strategic efforts, culminating in the prominent display of his Google Knowledge Panel.

While an exact initial appearance date is not precisely documented, articles by Dennis Yu published in March 2024 and January/May 2025 explicitly showcase “Caleb Guilliam’s beautiful Knowledge Panel”.

This confirms that by at least early 2024, his Knowledge Panel was not only established but also robust and comprehensive. The transition from having “almost no social presence” to possessing a Knowledge Panel and ranking “near the top life insurance inquiries internationally” represents a direct manifestation of his significantly increased Google Confidence Score.

A significant milestone directly impacting this emergence and solidifying his “Authority” was the widespread recognition of his book, “The AND Asset.”

While initially copyrighted and published by BetterWealth Publishing in 2018 (as a second print edition in October 2018), a Kindle edition was subsequently published on April 17, 2023.

This later digital publication and continued promotion likely contributed to its “bestselling book” status and renewed visibility.

A published book, particularly one that attains bestseller recognition, serves as an exceptionally strong and verifiable signal of expertise and authority. It provides a tangible, easily identifiable asset that Google can directly link to an individual, thereby significantly bolstering the “Authority” component of the E-E-A-T framework.

Dennis Yu explicitly notes that “repurposing episodes into a book helps even more” in the context of Knowledge Panel development.

Beyond the book, Caleb’s strategy involved continuous amplification and entity stacking, further demonstrating his ongoing “Experience” and “Expertise.” His consistent output of content on BetterWealth.com, including frequent blog posts and videos, continues to feed the Knowledge Graph with fresh, relevant information. This includes a wide array of topics such as:

• Life Insurance Expertise: “Understanding Front-Loading with Whole Life Insurance,” “Is Whole Life Insurance Worth It in 2025? (Pros and Cons),” “How to Use Infinite Banking to Invest in Real Estate in 2024,” “Why Are Banks Buying Life Insurance Policies,” “When Should You Take a Loan from Your Life Insurance Policy,” and “Are There Tax-Free Savings in Life Insurance”. His company, BetterWealth, specializes in customized life insurance plans and overfunded whole life policies. He is widely known as the “life insurance guy”.
  
• Tax Strategy & Planning: “Burying Bodies = Secret Tax Loophole?”, “Biden Raises Taxes on the Middle Class the New Tax 1099-k Explained,” and “How the Rich Use Charities to Pay ZERO Capital Gains Tax”. BetterWealth offers comprehensive tax strategy, planning, filing, bookkeeping, and fractional CFO services.
  
• Investment & Wealth Management: “Are Life Settlements a Good Investment,” “Are Rare Earth Metals a Good Investment,” “Why Retirement Is a Scam,” “What Is the Difference Between an Asset and A Liability,” and “Why Average Rate of Returns Are So Misleading”. BetterWealth provides investment management and retirement planning services.
  
• Entrepreneurial & Personal Finance Coaching: “Become the Most Valuable Version of Yourself NAIFA Apex Keynote,” “Are You Dumb for Using Credit Cards,” “Are Restaurants Keeping You Broke,” and “The Secret to an Unstoppable Entrepreneurial Mindset”. BetterWealth offers personalized coaching and helps entrepreneurs gain control over their finances.

The ongoing application of “Dollar-a-Day Ads” for content amplification has proven highly effective.

For instance, targeting members of NAIFA (National Association of Insurance and Financial Advisors) with Caleb’s content yielded an “insanely good” 18% click rate. This demonstrates not only effective audience reach but also a high degree of relevance and resonance, which Google interprets as strong signals of authority and engagement.

Furthermore, his recognition within professional circles, being widely known as the “life insurance guy” and his association with NAIFA, provides robust real-world authority signals that Google can verify. His company, BetterWealth, serves clients in 50 states and has produced 1263 educational videos, showcasing extensive reach and educational output.

Testimonials from clients, such as Jess Morey, a Cyber Security Professional, highlight the “detailed” education and “quality life insurance education at its finest” provided by BetterWealth, further building “Trust”.

The continuous nature of these efforts underscores a critical understanding: Google’s Knowledge Graph is dynamic. It does not merely recognize an entity once and then cease evaluation. Instead, it continuously assesses and updates its understanding based on new, consistent, and authoritative signals.

Sustained engagement through ongoing content creation, strategic collaborations, and targeted promotion reinforces the initial signals, leading to a more stable, comprehensive, and competitive Knowledge Panel. The perceived “Confidence Score” is not static; it necessitates continuous effort in “seeding the information layer” with verifiable data to maintain and enhance its robustness in search results.

The following table summarizes Caleb Guilliams’ key online milestones and their impact on his journey to Knowledge Panel authority and increasing Google Confidence Score:

Table 1: Caleb Guilliams’ Key Online Milestones & Impact on Google Confidence Score

Date/Period	Milestone/Event	Impact on Google Confidence Score & Knowledge Panel
Pre-2020	Minimal online presence; Founded BetterWealth (2017)	Initial Low Confidence Score: Baseline established; foundational business entity created. Early self-education and practical experience in banking.
~2018-2020	Launched BetterWealth Podcast	Beginning to Build Signals: Initiated consistent content generation, providing early data for Google’s understanding of his expertise.
2020-2022	High-volume podcasting (e.g., Episode 349 by May 2021)	Growing Confidence Score: Demonstrated sustained expertise and content volume, feeding the Knowledge Graph with verifiable information.
2020-2022	Strategic collaborations (Grant Cardone, Patrick Bet-David, Kim Barrett Show Nov 2022)	Accelerated Confidence Growth: Gained “borrowed credibility” from established authorities, signaling increased notability and expanding his network.
2020-2022	Consistent application of “Content Factory” & “Dollar-a-Day Ads”	Enhanced Confidence Signals: Amplified content visibility and engagement, directly contributing to Google’s understanding of his relevance and authority.
April 17, 2023	Published the Kindle Edition of “The AND Asset” book (bestselling). Previously published as a paperback in 2018.	Significant Confidence Boost & Trigger: Provided a definitive, high-authority signal, a key factor in Knowledge Panel emergence and solidifying his expertise.
Early 2024 – Present	Google Knowledge Panel confirmed & robust	Solidified Knowledge Panel & High Confidence: Tangible outcome of accumulated authority, ranking “near the top life insurance inquiries internationally”.1
Ongoing	Continued content, amplification, and industry recognition (NAIFA, 50 states served, 1263 videos)	Sustained High Confidence: Continuous reinforcement of E-E-A-T, maintaining and enhancing Knowledge Panel prominence through ongoing, verifiable contributions.

Want a Knowledge Panel Like Caleb’s?

Caleb Guilliams didn’t get a Knowledge Panel because he was famous—he earned it by consistently sharing real expertise, collaborating with high-authority voices, and amplifying content that proves he’s the real deal. His bestselling book, high-volume podcast, and laser-focused authority signals helped Google confidently recognize him.

If you’re a financial expert, founder, or coach who wants that same level of verified authority, we’ll help you build it.

Check out our Done-for-You Knowledge Panel Package. We’ll apply the same proven strategies—entity building, E-E-A-T content, smart collaborations, and structured amplification—to make Google recognize you as the authority in your niche.

Nixon Lee, founder of Malaysia’s fast-growing content distribution company Spine PR, is redefining what it means to build an online reputation. Starting from scratch, Nixon turned an initial concept into a thriving seven-figure business, all while carefully honing his personal brand. This year, he reached an exciting milestone: claiming his Google Knowledge Panel.

Guided by the influence of industry thought leaders like Dennis Yu and Chris M. Walker, Nixon took steps to secure his brand’s digital identity before someone else could. The Knowledge Panel not only makes him more “Googleable,” but also cements his credibility in an increasingly crowded market.

With a clearer online presence, Nixon now stands out as a trusted voice in content strategy and PR.

The process wasn’t easy. It required dedication, strategic thinking, and the resilience Nixon is known for. His efforts to acquire a Knowledge Panel demonstrate how today’s entrepreneurs can leverage the right tools and strategies to elevate their personal branding, leaving a lasting impression in their industry.

Angus Nelson has established himself as a speaker, coach, and business strategist. His Google Knowledge Panel stands as a concise and authoritative representation of his credentials and professional achievements.

Getting a Knowledge Panel requires a focused effort to build credibility and visibility online. For Angus, it’s the result of leveraging his experience, sharing his story, and distributing his knowledge widely.

Angus has spoken at well-known venues such as the NASA Space & Rocket Center, the Missile Defense Agency, and headquarters for BMW, Coca-Cola, and Walmart.

He’s been featured at events like SXSW, Social Media Marketing World, and Podcast Movement. His ability to connect with both corporate and industry audiences has reinforced his position as a trusted expert.

What sets Angus apart is his willingness to share his personal story. He openly talks about his struggles with addiction, infidelity, and narcissism, which led to a turning point in his life.

This experience, along with his study of human psychology and emotional intelligence, became the foundation of his coaching philosophy. He covers this journey in his book, Love’s Compass.

On a professional level, Angus co-founded an innovation association focused on helping executives tackle digital transformation and organizational resistance.

His insights into leadership and innovation have been published in Forbes, Inc., HuffPost, and more. He’s also been interviewed on over 100 podcasts, further solidifying his authority and reach.

Angus’s Knowledge Panel is more than just an online summary. It’s the result of years of consistent visibility, credible thought leadership, and authentic storytelling.

For those looking to get their own Knowledge Panel, Angus’s approach provides a straightforward example: establish expertise, share your knowledge, and maintain a strong, authentic presence.

Have you ever wondered how some professionals always seem to stand out online? Scott Sylvan Bell claimed his Google Knowledge Panel, making it easier for people to find reliable information about him online. As CEO of Mana Mastermind, he’s known for his work in business strategy and communications. With the Knowledge Panel, Scott can ensure that anyone searching for him sees up-to-date details about his career and expertise.

Dennis Yu showed him how a well-managed panel can open doors to new opportunities, from speaking engagements to board positions. Ultimately, it gave Scott a more authoritative online profile that better represents his true professional impact.

Having a verified presence helps potential clients and collaborators trust what they’re seeing. It can open doors to new opportunities, like speaking engagements or board positions, and make it easier to connect with the right people.

Scott’s work, including his book Questions For Board Members—What To Ask, also shows how he applies his expertise to help others. The book is full of practical questions that guide discussions and decision-making, making it a useful resource for board members and executives.

Claiming a Knowledge Panel is just one part of establishing an online presence. For Scott, it’s another step in making sure his expertise is accessible, trustworthy, and clear.

How do you prove you’re an authority in your field? For Dan Ulin, it’s all about demonstrating expertise and delivering real results. Dan earned a Google Knowledge Panel, a digital badge of credibility that highlights his years of experience mentoring college-bound teens. This wasn’t handed to him; it’s the result of showing what he does across multiple sources and channels.

A Knowledge Panel isn’t just for celebrities, it’s a valuable tool for anyone who can back up their reputation with concrete evidence. Dan’s panel validates his work as the founder of EliteStudentCoach.com and underscores his ability to prepare students for top college admissions. It’s an at-a-glance confirmation that he’s the real deal.

Dan’s panel reflects his consistent efforts to share his expertise and help young adults succeed at one of the most critical stages of their lives. It’s a reminder that building a strong, verifiable online presence can boost credibility and open new opportunities, no matter your industry.

If you want to earn your own Knowledge Panel and showcase your expertise to the world, start by demonstrating your value across multiple platforms and channels.

Mike Fallat, founder of Dreamstarters Publishing is known for helping more than 300 authors become best-sellers. But how does he get recognized as an expert in his field? One key element is his Google Knowledge Panel, a snapshot of his authority and expertise that appears at the top of search results.

His current confidence score of 142 is solid, but he’s striving for 500+ to further boost his online presence. What steps is he taking to build credibility and ensure his name ranks high?

For Fallat, this panel demonstrates his accomplishments and validates his expertise. Fallat’s relatively unique name makes it easier for him to rank well, but he doesn’t stop there.

His goal is to go beyond just being visible; he wants a fully developed Knowledge Panel that solidifies his reputation.

Why is that important? A higher confidence score in Google’s Knowledge Graph increases the visibility of Fallat’s panel, ensuring it appears prominently in search results. This visibility isn’t just about bragging rights. It’s about showing potential clients and partners that Fallat is a credible authority.

A strong Knowledge Panel acts as a digital resume, instantly reassuring anyone who searches for him that he’s the real deal.

To achieve this, Fallat continues to refine his online presence, publish relevant content on his social media, and maintain a clear, consistent personal brand.

These efforts not only improve his Knowledge Panel but also help him connect with new audiences. For Fallat, every step he takes online reinforces his position as a trusted leader, making it easier for others to find him, learn about his work, and trust his expertise.

How do you get Google to recognize you as an authority? Danny Leibrandt found the answer by following a few simple steps consistently. His journey to earning a Knowledge Panel wasn’t about shortcuts or tricks. Instead, he built a strong online foundation, connected with the right people, and created valuable content.

Dennis Yu, highlighted Danny’s Google Knowledge Panel on Facebook, calling it an “A+” example.

Danny started with his website, dannyleibrandt.com. It provided a clear, professional space where people could learn about his background, expertise, and services. By keeping it simple and well-organized, he gave Google a reliable source of information.

Danny also posted regularly. He didn’t need groundbreaking ideas every day, he simply stayed consistent. By sharing helpful articles, insights, and updates, he signaled to Google and his audience that he was active and trustworthy. Dennis Yu even encouraged him to turn podcast episodes into blog posts—further strengthening his online presence and SEO footprint.

He also collaborated with well-known people in his industry. Working with respected figures led to valuable backlinks from reputable websites. It not only boosted his credibility but also established him as a trusted expert.

Danny linked all his digital assets together. His website connected to his social profiles. His profiles linked back to his blog posts. This created a unified online presence that Google could easily understand and trust.

It took about a year of steady effort, but Danny proved that you don’t need gimmicks or complicated strategies. By focusing on the basics, having a solid website, staying consistent on social media, sharing good content, working with respected people, and interlinking everything, he showed that earning a Knowledge Panel is within reach. Anyone willing to put in the work can follow his example and stand out online.

At just 21, Keigan earned a verified Google Knowledge Panel, transforming him from a relatively unknown figure to a recognized expert in his field. His secret? A focused niche, consistent branding, and top-notch content. 

But there’s a deeper layer to this success: Google’s internal “confidence score.” Let’s pull back the curtain on how Keigan systematically boosted this score, stage by stage, to achieve digital prominence.

Decoding the “Google-Backed Credibility Badge”

Behind the scenes, Google assigns a “Knowledge Graph Confidence Score” to every entity it recognizes. This score indicates how sure Google is that it has correctly identified an entity and accurately associated facts with it.

For common names like “Keigan Carthy” (e.g., a hockey player exists ), this score is vital. Low confidence dampens E-E-A-T signals, even with quality content. Building this trust requires consistent, accurate information over time.  

Crucially, Experience (the first ‘E’ in E-E-A-T) drives this trust.

Google rewards content showing firsthand experience, practical application, and real-world results.

Experience is demonstrated through “detailed observations, personal anecdotes, unique insights, and practical recommendations that come only from direct involvement with the subject matter.” Keigan’s practical experience fueled his Knowledge Panel evolution.

Stage 1: The Niche Play – From Ambiguity to Clarity, Rooted in Practicality

Keigan’s first move: hyper-niche specialization, driven by practical results.

He mastered “execution skills, documented systems, and a track record of performance” under mentors, focusing on “tangible results, more leads, more sales, and measurable ROI” in digital marketing. This hands-on approach led him to go “all in on roofing,” learning “residential and commercial projects, insurance claims, and lead generation” for the sector.

This specialized experience served as a powerful disambiguation signal, helping Google differentiate his entity and move his confidence score from “very uncertain” to “developing certainty,” forming a distinct professional cluster.

Stage 2: Building the “Entity Home” and Fueling E-E-A-T with Demonstrable Experience

With his niche and practical skills honed, Keigan established his personal brand website (keigancarthy.com) as his “Entity Home,” a central hub for his verifiable experiences.

He consistently published detailed articles on platforms like BlitzMetrics (a DR 63 website), “packed with detail on his actual experience running roofing campaigns”.

For instance, “Optimizing Ads for Better Leads” explained “digital plumbing”—passing conversion signals from CRM to Google Analytics and Facebook for better targeting—demonstrating his technical and applied knowledge.

He also authored “A Quick Guide to Crafting Interactive Stories with Twine”, a hands-on guide.

Further, he launched “The Growth Guide with Keigan Carthy” podcast and an audiobook, sharing applied learning.

These efforts provided Google with rich data on his experience and expertise.

As his identity solidified, these E-E-A-T signals were “fully amplified,” increasing his confidence score. Each piece of data demonstrating practical experience refined Google’s understanding and certainty.  

Stage 3: The Network Effect – External Corroboration of Real-World Impact

To boost his confidence score, Keigan leveraged external corroboration of his real-world impact. Google values independent sources validating tangible results.

Founding Vision Management, his digital marketing agency specializing in roofing, was a key step, manifesting his accumulated experience.

He secured media mentions and interviews, sharing successes like adding “$280,000 in revenue for Half Price Roofing in just 28 days” through Vision Management’s strategies. This quantifiable result powerfully demonstrated his practical effectiveness.

His podcast appearances, like “Non-Profit Digital Success” and “Expanding Local Podcast”, allowed him to share expertise in “impactful digital content that engages donors” and home service marketing strategies.

He maintained consistent branding across social media, clearly stating his niche: “makes the phone ring for roofers”.

This consistency helped Google cross-reference information and validate his experience. Each consistent corroboration, especially highlighting practical achievements, multiplied Google’s certainty, pushing his confidence score higher.  

The Payoff: A Stable, Authoritative Knowledge Panel Built on Experience

Keigan Carthy’s deliberate efforts culminated in a robust, stable Google Knowledge Panel. With a high confidence score (at or above Google’s “secure status” threshold), his panel became resilient to algorithmic updates and consistently appears for relevant searches.

His Knowledge Panel accurately reflects his niche, Vision Management, publications, and social profiles.

Google is now “confident that the facts are accurate and reliable” about his entity. All his E-E-A-T signals, built on consistent content and reputation, are fully amplified, maximizing his visibility and authority in search results and AI answers.

This high confidence creates a self-confirming feedback loop, streamlining new information processing and solidifying his authoritative position.

Want Your Own Knowledge Panel?

You don’t need to be famous—you just need the right signals. Keigan’s journey shows how consistent branding and real-world expertise can unlock Google’s trust and help you get a Knowledge Panel.

Or skip the guesswork and check out our Done-For-You Knowledge Panel package —built on several successful case studies.

We’ll handle everything from niche positioning to entity home setup to publishing experience-rich content that gets Google to recognize you as the authority you are.

When people search for your name online, what do they find? Scattered information or outdated social media profiles?

A Google Knowledge Panel is like a personal billboard, highlighting your expertise, achievements, and key links in one central spot. But how do you get one, and why does it matter?

Dylan Haugen is a 5’11” basketball player with a rare talent: he can dunk. He didn’t set out to build a personal brand. Instead, he focused on sharing his story. He posted videos of his training sessions, highlighted his failures and successes, and showed his journey to achieving impressive dunking skills.

These authentic posts caught the attention of credible sports blogs and basketball influencers. Without running ads or launching a heavy-handed marketing campaign, Dylan built trust and credibility online. Over time, Google’s Knowledge Graph recognized the links between his name, verified social media accounts, and mentions in reputable outlets. The result: Dylan earned a Knowledge Panel.

Now, when you search “Dylan Haugen,” you’ll find a detailed Knowledge Panel displaying his achievements, social profiles, and a concise bio. This result didn’t appear overnight. It emerged from his consistent efforts to post genuine content and establish a network of credible sources that referenced him.

What does this mean for entrepreneurs, coaches, or professionals trying to build their reputation? You don’t need to be a celebrity. Instead of pushing hard to sell your services, focus on sharing your journey. Post valuable insights, interact with your audience, and showcase your expertise.

Re-purpose your content across multiple platforms. The more value you provide, the more credibility you’ll gain. Over time, Google’s Knowledge Graph will reflect that credibility.

A Knowledge Panel isn’t about quick fixes. It’s the result of consistent effort. By staying authentic and persistent, you can earn the trust of both your audience and Google’s algorithms.