Knowledge Panel Claim: What to Prepare Before Our Call
We’re looking forward to our call and to helping you claim your Google Knowledge Panel and get verified on Google! This one‑pager outlines exactly what we need from you so our meeting runs quickly and smoothly and we can get your panel claimed on the first attempt. Please read carefully and have everything ready for the call.
For anyone who hasn’t been sent this article, here’s a quick overview: we work with individuals and brands whose online presence has been recognized by Google as credible enough to receive an official entity within the Knowledge Graph — the data source behind Google Knowledge Panels. Our team hosts guided calls to help these clients verify their identity and successfully claim their panel.
If you’d prefer to have this handled for you from start to finish, you can also explore our Done-For-You Knowledge Panel package.
Goal: make the claim/verification call quick and successful. Please gather the items below before we meet.
Time estimate: If you come prepared with all the required materials, the call should take about 10–20 minutes; without them, it may extend to 30–45 minutes, which is why we ask that you carefully review this list and have everything ready before we meet.
Who Should Be on the Call
The person whose Knowledge Panel we’re claiming should ideally be present on the call. This is because Google requires identity verification through personal documentation, and the individual must be logged into their own Gmail account during the process.
However, if a representative joins on their behalf, that person must:
- Have all materials listed in this document (ID selfie, profile screenshots, supporting links, etc.)
- Be logged into the Gmail account of the individual whose Knowledge Panel is being claimed
1) Identity & ID Photo (Required)
What to bring:
- One selfie of you holding your government photo ID.
- File types: .jpg / .jpeg / .png / .pdf
Must be true
- Your face and the ID are fully visible and in focus.
- Name on the ID matches the legal name you provide.
- Text on the ID is readable (good lighting; avoid glare; don’t mirror/flip the image).
- You may black out sensitive details (national ID number, home address, date of birth) as long as your name, photo, and document type are visible.
Google states it deletes the document within ~30 days after verification.
2) Ownership Proof: Signed-in Screenshots (Required)
For each profile you want linked in your panel (we suggest 5 social media accounts or sites), provide (a) the URL and (b) a screenshot proving you control it. Make it obvious that you’re logged in and have edit/admin access.
Examples of acceptable screenshots
- Website: WordPress (or other CMS) dashboard with site name visible.
- LinkedIn: Your profile while logged in (show the Edit controls or “Me” menu).
- YouTube: YouTube Studio dashboard.
- Instagram: Your profile while logged in showing Edit Profile.
- X/Twitter: Account settings or profile while logged in.
- TikTok: Profile while logged in (edit controls visible).
- Facebook Page: Page Professional Dashboard or Page settings.
Screenshot tips
- Capture the full browser window with the URL bar in view.
- Include your user avatar/initial and any “Edit”/“Admin” indicators.
- Don’t crop away the elements that prove access.
Suggestion:
You’ll want to prioritize your strongest assets, but no matter what, aim to bring 5.
3) Claim Statement (We’ll polish this together)
Our team will generally provide the claim statement, which answers the question: “Tell us why you’re claiming this Knowledge Panel.” However, we can always adjust it if something doesn’t make sense or if you’d like to add additional context before submitting.
Template Example:
I am [Full Name], a [profession/field], best known as [primary title or project]. I’ve [achievement or milestone #1], and my work has been featured by [press or media name]. I collaborate with brands such as [brand list], and am part of [organization or group], contributing to [area of impact]. Having a verified Google Knowledge Panel supports my credibility, sponsorships, and visibility within [your industry/community].
This statement should reflect the areas where you have strong Experience, Expertise, Authority, Trust (EEAT):
- Press mentions or interviews (news features, podcasts, articles)
- Competition results or event listings
- Brand partnership announcements or sponsor features
- Bylined content or published materials
- Coaching, organizational, or leadership roles
- Media appearances or coverage
4) What We’ll Do on the Call
During our session, we’ll use our Knowledge Graph Explorer tool to locate the correct entity that best represents you — the one most filled with your content, media appearances, and other verified references across the web.
Once we’ve confirmed that entity, we’ll walk through all the claiming steps together, ensuring each field and submission detail aligns with Google’s verification standards.
After submitting your claim, Google typically responds within 24–48 hours, though they officially note it may take up to 72 hours to complete verification.
Common Reasons Claims Fail (avoid these)
- Blurry or mirrored ID selfie; name mismatch with the form.
- Missing signed-in screenshots (no proof of ownership).
- Broken links or private profiles.
- Claim statement is generic or makes unsupported claims.
Questions?
We’re very excited to help you get your Knowledge Panel claimed and verified. Having these items ready before our call will make the process much smoother and drastically speed things up.
Once again, please ensure you’ve gathered or prepared everything listed above so we can make the most of our time together. If anything is difficult to provide, just let us know before the call and we’ll suggest suitable alternatives.
