Knowledge Panels

What Contractors Need To Know About Google Knowledge Panels

Dylan Haugen on January 20, 2026

Most contractors don’t lose jobs because they’re bad at the work. They lose jobs because the customer can’t tell who’s legit in the first 10 seconds of a Google search.

That’s the real reason Google Knowledge Panels matter.

If someone searches your name or your company name and Google clearly understands who you are, what you do, and where you do it, you stop looking like “another option” in a list of blue links. You look like the obvious choice.

When Dennis Yu was in Minneapolis with Jack Wendt and I (Dylan Haugen), we recorded a session answering the most common questions we get from contractors about Knowledge Panels—what they are, how they work, why some people get them (and others don’t), and what to do if you want one.

This article is a written version of that conversation, organized so you can actually apply it.

What A Google Knowledge Panel Actually Is

A Knowledge Panel is what shows up when Google is confident about an “entity.”

An entity can be a person, a company, a city, a product, a park—anything that Google can identify as a real thing with real attributes.

You’ve seen this with celebrities. Search a musician or actor and you’ll get a panel with photos, bio details, social profiles, and related info. The difference is: contractors assume that’s only for famous people.

It’s not.

A Knowledge Panel shows up when Google understands you clearly enough that it can present you as a full object in search, not a guess.

Instead of “10 blue links,” Google can confidently say:

This is the person/company you’re looking for
These are their socials and trusted references
This is where they operate
These are related entities connected to them

And that clarity is what drives trust.

Example of Tommy Mello’s Knowledge Panel, which we helped claim.

Why Knowledge Panels Matter For Contractors

Contractors don’t win on “who’s best at HVAC repair” or “who’s the most skilled roofer.”

They win on trust.

People do business with people. When Google understands you as the figurehead of your business, trust flows:

From you → to the business
From the business → to your services in your city
From your relationships → into your overall credibility

If you’re clearly “the Indianapolis tree company” or “the Denver remodeler,” it helps across the board:

branded searches (your name/company name)
local SEO (city + service)
Google Maps signals
and even visibility in AI tools that pull from trusted web signals

The panel itself isn’t the end goal. It’s proof that Google understands you.

Do You Have To Be Famous To Get One?

No.

This was one of the biggest points we hit, because it’s the most common misconception.

Google doesn’t care about a blue checkmark or follower counts. It cares about clarity and trusted signals.

We talked about a contractor example where someone had a legit business, good work, and barely any social following—but still got a Knowledge Panel because the information was structured and tied together correctly.

It’s not about being “internet famous.”

It’s about being “Google-clear.”

How Google Decides Who Gets A Knowledge Panel

In the session, Dennis explained it simply:

Google is looking for trust, and trust isn’t something you can fake.

A lot of people confuse trust with:

press releases
buying links
auto-generated blog posts
“PR packages”
random podcast appearances you paid for

Those don’t build real authority because they can be manufactured by anyone.

What Google actually responds to are signals that reflect real-world credibility.

Here are the core categories we kept coming back to:

Your website (especially if it’s organized around you and your company correctly)
Your social profiles (consistent names, links, and identity)
Reviews and reputation across platforms
Earned media (real coverage, real mentions, real interviews)
Co-created content (podcasts, interviews, collaborations with credible people)
User behavior signals (people searching you, clicking you, staying on your content)

That last one matters more than most people realize.

Dennis referenced how Google watches clickstream behavior—what people actually do after they search. If people click your stuff and engage, Google gains confidence.

The Biggest Reason Contractors Don’t Get Knowledge Panels

It usually isn’t because they “need more content.”

It’s because they already have proof—reviews, jobs, community involvement, photos, team stories—but it’s scattered and not tied together.

Dennis gave examples like:

tons of content on a website with no author listed
podcasts where the contractor is featured, but nothing links back to them
service pages and blog posts that never connect to the person behind the company
social profiles that don’t match, don’t link, or don’t align on name/location

Most contractors don’t need to invent a reputation.

They need to organize the reputation they already earned.

Personal vs Business Knowledge Panels

This part clears up confusion fast.

A business can have a Google Business Profile, and that can show a panel-like result. But a true Knowledge Panel is broader: it can pull in socials, references, related entities, and more.

There are two key entities here:

You (the person)
Your business (the company)

Here’s an example of Dr. Hugh Flax’s Knowledge Panel compared to his business listing (Flax Dental’s Google Business Profile / GBP).

Dr. Hugh Flax’s Verified Google Knowledge Panel

If you want the strongest result, they should be connected properly.

When Google understands both entities and sees a clean relationship between them, everything strengthens.

What “Entity Consistency” Means (And Why It Matters)

Entity consistency is a technical term that basically means: Google sees the same person everywhere.

Your entity shows up across:

your website
your GBP
YouTube
Facebook/Instagram/LinkedIn
Yelp and other directories
podcast pages and interview write-ups
media mentions and community sites

If your name, links, bios, and identity don’t match, Google has to guess.

And when Google is guessing, you don’t get a Knowledge Panel.

A simple way we explained it in the conversation: every real story has entities.

A job story has:

who it happened to
where it happened
what service was done
when it happened
who did it

If that story is posted without those details being connected back to the right entity (you and your business), Google can’t confidently map it.

The Hub And Spokes Concept (Topic Wheel)

This was one of the most useful frameworks we shared.

Jack explained that your topic wheel has:

a hub (your “entity home,” usually your personal brand website)
spokes (topics and relationships that support your authority)

Contractors often have spokes—good reviews, real projects, community involvement—but no hub.

No hub = no central place where Google can see everything in one clean, structured way.

Jack Wendt and I presenting on the topic wheel at DigiMarCon Vegas 2025

For contractors, spokes can include things like:

your trade (roofing, HVAC, remodeling, etc.)
your city/region
your team and company story
community involvement
partnerships with other contractors
shared content with local organizations

When those spokes all connect back to a strong hub, Google stops guessing.

What Google Looks At When Verifying A Person

We covered this from a practical angle.

If you want to think like Google, focus on signals that are hard to fake.

Here are the types of things we pointed out in the session:

real interviews with credible people
real content hosted on real sites people actually visit
real traffic and engagement (people staying, scrolling, watching)
real connections between people and businesses
real-world proof tied to a specific geography

If a spammer in another country can create it instantly, it probably won’t carry much weight.

Can You Buy Or Fabricate A Knowledge Panel?

Yes—people try. And yes, there are agencies out there selling “knowledge panel packages.”

But here’s the truth: you can’t literally “buy” a Knowledge Panel.

Google doesn’t have a checkout page where you pay to become verified, and there isn’t some hidden “backdoor” where someone can flip a switch and force your panel to appear. A real Knowledge Panel is generated by Google’s algorithm, and it only shows up when Google is confident it understands who you are as an entity.

That’s why the only “package” that’s actually worth paying for is not one that claims it can sell you a panel—but one that helps you do the work the right way.

A legitimate Knowledge Panel service looks like this:

organizing your website and personal brand assets so Google can understand them
connecting your social profiles and citations consistently
tying your real-world proof (reviews, media, podcasts, job stories, community involvement) back to you and your business
creating clarity so Google stops guessing and starts recognizing the entity

So no—you cannot pay for a Knowledge Panel in the literal sense.

But you can pay someone to help you build the structure, consistency, and trust signals that make Google confident enough to show one.

Do Press Releases Help?

Usually no, for the reasons we discussed:

they get little to no traffic
they’re often labeled/treated as paid distribution
they don’t create real E-E-A-T signals
they rarely include meaningful proof

Dennis contrasted that with earned media—real stories people actually care about, shared by real people who have a reason to share them.

The Role Of Podcasts, Interviews, And Social Media

Podcasts and interviews can be huge—if they’re real and relevant.

They work when:

the guest and host share topic overlap
the audience overlap makes sense
it documents a real relationship
it gets repurposed into content that links back to the entity hub

They don’t work when:

you pay to be on random shows with no relevance
it’s just “PR placement”
nothing gets connected back to your website and profiles

Social media plays a different role.

It’s where you show proof and distribute the story, but it’s not the foundation. It’s one channel in a bigger system.

The Content Factory And Why Promotion Matters

Dennis explained the four stages:

Produce (capture real stories)
Process (turn them into usable assets)
Post (publish across channels)
Promote (drive the right traffic)

Promotion matters because behavior signals matter.

If you can drive real traffic to the assets that represent your entity—especially branded searches—you help Google gain confidence faster.

Fixing Incorrect Info On A Knowledge Panel

Once you claim a panel, you can submit edits.

But the key point we made: you usually have to fix the underlying sources too.

If your LinkedIn bio is wrong, or an old directory has incorrect info, Google can “re-learn” the wrong data later.

So you fix it at both levels:

submit the edit request
fix the source

What About Negative Press Or Haters?

This turned into a reputation management lesson.

The best defense is to build so much legitimate proof that negative content can’t outrank you.

If your topic wheel is strong, and your hub is strong, and you have consistent earned signals, random attacks have a hard time breaking through.

How Long Does It Take?

We gave a realistic range in the session: usually 3 to 12 months to earn a solid panel, and longer to make it consistently show and start impacting broader non-branded searches.

It depends on:

competition in your market
how common your name is
how organized your current assets are
how much real proof exists already

But the bigger point: it’s not a one-time checklist. It’s building a digital reflection of a real reputation.

What This Looks Like When It’s Done Right

At the end of the session, we talked about why people like Tommy Mello and Dan Antonelli are so strong in Google’s eyes.

They don’t just have success.

They publish their process, teach others, and show real relationships in public—proof that others trust them, follow them, and benefit from what they do.

That creates a compounding effect:

their entity becomes stronger
their network becomes stronger
people associated with them gain trust too

If You Want This Implemented Inside Your Business

If you’re a contractor who wants to stop guessing and start building this the right way, the best move is to train someone on your team to do it consistently.

If you have a son, daughter, or team member you trust, enroll them in our AI Apprentice Program.

We teach them the exact systems, SOPs, and frameworks we use—so they can implement this for your business with real proof, clean structure, and a repeatable process you own.

How Indian Entrepreneurs Can Become Googleable: Dennis Yu’s Knowledge Panel Training with Anuran Das

Dennis Yu on December 16, 2025

When Anuran Das asked me to speak with his community of Indian entrepreneurs, I knew immediately this session would be different.

His audience isn’t made up of tech insiders or agency veterans who already have knowledge panels or perfectly polished websites and PR teams,

These are founders, traders, network marketers, salon owners, and young strivers who want what every entrepreneur wants: a chance to build something meaningful, to increase their income, and to earn trust in a global marketplace.

Many of them are doing impressive things offline. But online? Google barely knows they exist.

And in 2025, that gap is no longer a small inconvenience. It determines who gets clients, who gets recommended by AI tools, who appears credible, and who never quite breaks through.

This training was a conversation about identity (digital identity) and how Indian entrepreneurs can take control of how the world sees them.

Why Indian Entrepreneurs Struggle With Online Identity More Than Most

Within the first few minutes of the session, it became painfully clear: most people in the room had never searched their own names in the Knowledge Graph.

They didn’t know what Google saw when it tried to assemble their identity. They didn’t know whether their achievements were connected properly, or scattered across the internet like broken puzzle pieces.

For Indian entrepreneurs, this fragmentation is extremely common. A single name can belong to dozens of people across industries, regions, and social platforms.

Algorithms struggle to distinguish one “Ravi,” “Jobin,” or “Rohan” from the next.

Even those who are well-known within their local markets often appear online as partial versions of themselves; half-formed profiles, mismatched facts, weak signals, low confidence scores.

When we looked up Anuran himself, Google didn’t show one identity. It showed several.

All of them real, all of them incomplete, each one competing with the others. This is what happens when your accomplishments outpace your digital structure.

You grow faster than Google can understand you.

It’s a technical reality.

And it means the world can’t trust what it can’t verify.

Your Income Follows Your Identity

The people in Anuran’s community are working to increase their income, whether that’s through Facebook ads, network marketing, trading, local services, or digital consulting. They want growth, stability, opportunity. But none of that can happen when platforms can’t confidently identify who you are.

If Facebook doesn’t know which “you” is running the ads, it can’t optimize your campaigns properly.

If Google doesn’t know who you are, it can’t show the right information (or any information) when clients search for you.

If ChatGPT doesn’t recognize your name, it can’t recommend you when someone asks a question in your niche.

This is about survival in a world where AI is the front door to opportunity.

The entrepreneurs in the room understood it immediately. Once they saw their broken or incomplete online identities, the question wasn’t “Why does this matter?” but “How do I fix this right now?”

The Real Lessons Came Through Real People

What made this session special was the live examples. I didn’t want to talk about Indian entrepreneurs. I wanted to talk with them.

So we looked up Ravi, assuming Google had something (anything) about him. Instead, we found a famous director with the same name overshadowing every result.

We searched Jobin, expecting at least a minimal footprint.

Instead, he was invisible, even on Facebook, despite wanting to run Facebook ads for corporate events.

We explored Rohan’s salon business, which in real life is thriving with award-winning stylists and hundreds of five-star reviews.

But his website, social structure, and digital signals weren’t strong enough for Google or ChatGPT to understand the scale of his success.

Each of these examples revealed the same underlying truth:
your offline reputation cannot help you until it becomes visible online.

And becoming visible isn’t about buying followers or posting motivational quotes. It’s about giving search engines enough structured information to confidently say, “This is the real person.”

That is the doorway to being Googleable.

Why ChatGPT Became the Surprise Breakthrough of the Training

Most people treat ChatGPT as a writing assistant. They ask shallow questions and accept shallow answers. But in this training, we used ChatGPT in a completely different way: as a diagnostic tool for reputation.

When I typed, “Who is the top pest control company in Portland?”

Google showed my friend, who ranks #1 locally.

When I asked ChatGPT to describe Jobin, it returned almost nothing because Jobin hasn’t given the internet enough evidence that he exists.

But when I gave ChatGPT context (business details, goals, examples, achievements) it transformed. It produced strategic plans, clarified opportunities, identified weaknesses, and highlighted what was missing.

This shocked the audience.

Not because ChatGPT is powerful, they knew that.
But because ChatGPT mirrored back the truth about their digital identities.

If the AI can’t recommend you, you don’t exist.

Not in the economy that is forming right now.

Why Relationships Matter More Than Algorithms

One moment in the session shifted the energy completely.

Someone asked how to become a billionaire.

The room went quiet. Not because of the money but because of the ambition behind the question.

I told them a story I rarely share. When I was young, the CEO of American Airlines mentored me. Later, I was introduced to other billion-dollar CEOs, not because I was special but because I honored the people who taught me. I served them. I learned from them. I created value before I ever asked for anything in return.

Mentorship and gratitude built every opportunity I have today.

For Indian entrepreneurs (who understand the power of lineage, community, and respect), this resonated more deeply than any technical advice ever could.

You are known by your relationships.

With the team of Cardinal Treatment Center (an addiction treatment center in Rosemount, Ohio)

With Dr. Hugh Flax of Flax Dental (high-end cosmetic dentistry in Sandy Springs, Georgia)

With Sal Sciorta of Plumbing Pros PA (residential plumbing services in Easton, PA)

With Ross Franklin of Pure Green Franchise (one of the fastest-growing juice bar franchises in the United States)

With the team of ARDMOR Windows & Doors (a window installation company in Willow Grove, Pennsylvania)

With Colby Davis of Davis Painting (a premier residential and commercial painting company)

Google measures that.
ChatGPT measures that.
Clients measure that.

Authority is a network effect.

When you show who you learn from, who you help, who you collaborate with, and who trusts you, your identity becomes stronger, not just in the real world, but in the digital world too.

Why This Training Mattered for Anuran’s Community

It was a candid, real-time mentorship session tailored to people who are capable of enormous growth but haven’t had the structure, clarity, or visibility to unlock it.

Indian entrepreneurs are stepping onto a global stage.
AI has collapsed geographic barriers.
Opportunities that once required money, connections, or access are now available to anyone who is understood by the machines deciding visibility.

But machines need clarity.
They need structure.
They need identity.

This group is ready for it.

And with leaders like Anuran creating environments where learning, mentorship, and community actually matter, there is no limit to how high they can rise.

The world is watching.
Google is watching.
ChatGPT is watching.
Your future clients are watching.

Make it easy for them to understand who you are.

Because becoming Googleable isn’t a technical achievement.
It’s the foundation of trust in the age of AI and it starts with entrepreneurs like the ones in Anuran’s community who are ready to step into the spotlight with confidence and clarity.

Why Successful Founders Need a Google Knowledge Panel: Blueprint for Real Influence

Dennis Yu on November 19, 2025

While exploring Germany’s iconic Neuschwanstein Castle, Dennis Yu and Jack Wendt recorded an episode of the High Rise Influence Podcast focused on helping established entrepreneurs build the online authority they deserve. In their conversation they explained that too many founders have real-world success but no digital footprint to match.

The duo shared specifics on how to earn a Google Knowledge Panel, including:

Documenting and structuring your accomplishments, awards, media features and press mentions so Google’s algorithms can verify your authority.
Building genuine backlinks and encouraging customer reviews to strengthen domain authority and signal credibility.
Auditing your existing online presence to identify gaps and inconsistencies across social profiles, websites and directories.
Creating a content plan that highlights your expertise through articles, interviews and appearances on authoritative sites.

They also outlined what High Rise Influence’s $6K Authority Panel package entails: a comprehensive audit of your digital footprint, development of an authoritative biography and supporting content, creation of high-quality citations, and submission to Google for Knowledge Panel eligibility. This service is designed for entrepreneurs who have already built successful businesses offline and want their online presence to reflect that accomplishment.

If you’re a founder who treats $6,000 as a small investment in your personal brand and you’re ready to upgrade your digital reputation, apply for a High Rise Influence Google Knowledge Panel Package today.

Claiming Your Google Knowledge Panel & Scaling Your Agency: Dennis Yu x Jack Wendt at DigiMarCon NYC

Jack Wendt on November 1, 2025

If you’re tired of vague “consulting” promises and want a repeatable blueprint for building a service agency that actually scales, this candid conversation is for you.

Dennis Yu and Jack Wendt pull no punches as they share how High‑Rise Influence helps 7‑ and 8‑figure founders earn a Google Knowledge Panel — the digital stamp of legitimacy most gurus can’t deliver. They reveal why clarity and proof matter more than hype, why you must draw a line on who you serve, and how to create an operations playbook that lets you hire and train without reinventing the wheel each time.

Highlights include:

Why “customizable” beats “custom” — and how to productize services without becoming a cookie cutter.
The hard truth about clients who think they’re the exception: you can’t make a beef Wellington out of baloney.
Real numbers: thousands of AI bots (from Claude, ChatGPT, and others) hitting their content, turning free education into actual leads.
How to leverage AI, social snippets and small ad spends to attract the right people — and repel the wrong ones.
Lessons from plumbing and HVAC agencies: focus on one niche, own your proof, and watch referrals snowball.

If you’re ready to stop selling air and start delivering results that even Google recognizes, hit play. Then let us know in the comments: what’s the one thing holding your agency back from scaling?

Knowledge Panel Claim: What to Prepare Before Our Call

Dylan Haugen on October 15, 2025

We’re looking forward to our call and to helping you claim your Google Knowledge Panel and get verified on Google! This one‑pager outlines exactly what we need from you so our meeting runs quickly and smoothly and we can get your panel claimed on the first attempt. Please read carefully and have everything ready for the call.

For anyone who hasn’t been sent this article, here’s a quick overview: we work with individuals and brands whose online presence has been recognized by Google as credible enough to receive an official entity within the Knowledge Graph — the data source behind Google Knowledge Panels. Our team hosts guided calls to help these clients verify their identity and successfully claim their panel.

If you’d prefer to have this handled for you from start to finish, you can also explore our Done-For-You Knowledge Panel package.

Goal: make the claim/verification call quick and successful. Please gather the items below before we meet.

Time estimate: If you come prepared with all the required materials, the call should take about 10–20 minutes; without them, it may extend to 30–45 minutes, which is why we ask that you carefully review this list and have everything ready before we meet.

Who Should Be on the Call

The person whose Knowledge Panel we’re claiming should ideally be present on the call. This is because Google requires identity verification through personal documentation, and the individual must be logged into their own Gmail account during the process.

However, if a representative joins on their behalf, that person must:

Have all materials listed in this document (ID selfie, profile screenshots, supporting links, etc.)
Be logged into the Gmail account of the individual whose Knowledge Panel is being claimed

1) Identity & ID Photo (Required)

What to bring:

One selfie of you holding your government photo ID.
File types: .jpg / .jpeg / .png / .pdf

Must be true

Your face and the ID are fully visible and in focus.
Name on the ID matches the legal name you provide.
Text on the ID is readable (good lighting; avoid glare; don’t mirror/flip the image).
You may black out sensitive details (national ID number, home address, date of birth) as long as your name, photo, and document type are visible.

Google states it deletes the document within ~30 days after verification.

2) Ownership Proof: Signed-in Screenshots (Required)

For each profile you want linked in your panel (we suggest 5 social media accounts or sites), provide (a) the URL and (b) a screenshot proving you control it. Make it obvious that you’re logged in and have edit/admin access.

Examples of acceptable screenshots

Website: WordPress (or other CMS) dashboard with site name visible.

LinkedIn: Your profile while logged in (show the Edit controls or “Me” menu).
YouTube: YouTube Studio dashboard.

Instagram: Your profile while logged in showing Edit Profile.

*Example for Instagram (similar for other social profiles)*

X/Twitter: Account settings or profile while logged in.
TikTok: Profile while logged in (edit controls visible).
Facebook Page: Page Professional Dashboard or Page settings.

Screenshot tips

Capture the full browser window with the URL bar in view.
Include your user avatar/initial and any “Edit”/“Admin” indicators.
Don’t crop away the elements that prove access.

Suggestion:
You’ll want to prioritize your strongest assets, but no matter what, aim to bring 5.

3) Claim Statement (We’ll polish this together)

Our team will generally provide the claim statement, which answers the question: “Tell us why you’re claiming this Knowledge Panel.” However, we can always adjust it if something doesn’t make sense or if you’d like to add additional context before submitting.

Template Example:

I am [Full Name], a [profession/field], best known as [primary title or project]. I’ve [achievement or milestone #1], and my work has been featured by [press or media name]. I collaborate with brands such as [brand list], and am part of [organization or group], contributing to [area of impact]. Having a verified Google Knowledge Panel supports my credibility, sponsorships, and visibility within [your industry/community].

This statement should reflect the areas where you have strong Experience, Expertise, Authority, Trust (EEAT):

Press mentions or interviews (news features, podcasts, articles)
Competition results or event listings
Brand partnership announcements or sponsor features
Bylined content or published materials
Coaching, organizational, or leadership roles
Media appearances or coverage

4) What We’ll Do on the Call

During our session, we’ll use our Knowledge Graph Explorer tool to locate the correct entity that best represents you — the one most filled with your content, media appearances, and other verified references across the web.

Once we’ve confirmed that entity, we’ll walk through all the claiming steps together, ensuring each field and submission detail aligns with Google’s verification standards.

After submitting your claim, Google typically responds within 24–48 hours, though they officially note it may take up to 72 hours to complete verification.

Common Reasons Claims Fail (avoid these)

Blurry or mirrored ID selfie; name mismatch with the form.
Missing signed-in screenshots (no proof of ownership).
Broken links or private profiles.
Claim statement is generic or makes unsupported claims.

Questions?

We’re very excited to help you get your Knowledge Panel claimed and verified. Having these items ready before our call will make the process much smoother and drastically speed things up.

Once again, please ensure you’ve gathered or prepared everything listed above so we can make the most of our time together. If anything is difficult to provide, just let us know before the call and we’ll suggest suitable alternatives.

How Austin Palacios Built a Powerful Online Presence with Smart Content Repurposing

Jack Wendt on March 14, 2025

Want to build a strong online presence? Austin Palacios, a dynamic entrepreneur and real estate investor, reveals his formula for creating a powerful digital footprint.

By turning podcasts into YouTube videos, social media content, and even a book, Austin has not only provided valuable content but also earned himself a prominent Knowledge Panel on Google.

How does it work? First, Austin records insightful podcast interviews with top-level entrepreneurs, business leaders, and real estate investors on his podcast, The Austin Palacios Podcast. Next, he repurposes those episodes into shorter, shareable clips for platforms like YouTube, Instagram, and LinkedIn.

By doing so, he captures a broader audience and encourages engagement across multiple channels. Over time, these efforts help solidify his online reputation, build credibility, and increase visibility in search results.

By claiming and optimizing his Knowledge Panel, Austin ensured his most accurate and authoritative information appears when people search for him. This strategic move not only increases his credibility but also gives potential clients and partners a reliable, first-impression resource.

If you’re ready to establish authority, build trust, and make your mark online, start by repurposing your content like Austin—and watch your digital presence grow.

How RJ Ahmed Leveraged Free Content to Claim His Google Knowledge Panel

Jack Wendt on March 13, 2025

Did you know that getting a Google Knowledge Panel doesn’t have to cost a fortune or involve complicated tricks? RJ Ahmed recently proved just how straightforward it can be.

RJ Ahmed claimed his Knowledge Panel entirely on his own, using nothing but free content. “You can’t pay someone for a Google Knowledge Panel—even though many agencies will try to pretend you can,” he said. “When you have the right authority components, organize them, and then claim them, you get a Knowledge Panel. It’s as easy as that.”

In fact, by following Dennis free advice and resources, RJ was able to pull together the necessary authority signals and present them in a way that got Google’s attention. Instead of relying on paid services or gimmicks, he used the clear guidance and structured approach he have laid out—proving that when you follow the right process, you get real results.

Many entrepreneurs and creators have found that Dennis content provides practical, no-cost strategies to establish online authority. By focusing on building a solid online presence and organizing the right information, anyone can take the same steps RJ did, no expensive shortcuts required.

How Steve Sims Went from Bricklayer to Hanging Out with High-Profile Influencers

Jack Wendt on March 12, 2025

What if I told you a former bricklayer from London could show you how to network with some of the world’s biggest names? No gimmicks, no elaborate schemes—just a simple shift in mindset and a willingness to take action.

Steve Sims did exactly that, transforming a humble start into an extraordinary career mingling with Elon Musk, Richard Branson, Elton John, and many more. He’s not just in the room—he’s creating unforgettable experiences, writing bestselling books, speaking on renowned stages, and inspiring others to dream bigger.

When Dennis asked him how he managed to get such high-profile guests on his podcast, Steve’s answer was surprisingly straightforward: “Just ask.” No complicated strategies, no hidden formulas—just a willingness to reach out, form connections, and offer value.

But that’s not all that sets Steve apart. He understands the importance of branding—not just in the traditional sense, but in owning a digital footprint that reflects his real-world impact.

He’s secured a full Google Knowledge Panel, connecting his social channels and content so that anyone searching his name gets the full picture. It’s a signal of authority, credibility, and visibility that amplifies everything he’s accomplished.

Even while battling cancer, Steve hasn’t slowed down. Instead of retreating, he’s doubled his efforts to help other entrepreneurs succeed. While most people might crumble under the weight of such challenges, Steve reframed his approach.

He turned from working harder to thinking smarter, from being the asset to owning assets—investments, businesses, relationships, and opportunities. His story is a masterclass in creating value and leveraging connections.

So, if you’re ready to step up and own your own piece of the digital landscape, now’s the time to start. Whether it’s reaching out to someone who inspires you or solidifying your online presence, the path to building a powerful personal brand is right in front of you.

How Roger Wakefield Expanded His Google Knowledge Panel and Built His Digital Empire

Jack Wendt on March 11, 2025

Roger Wakefield, a plumber turned digital influencer, is proof that a strong personal brand can catapult you to the top of search results.

Through strategic content creation, consistent audience engagement, and a clear focus on his niche, he achieved a coveted Google Knowledge Panel—an achievement that sets him apart from countless service professionals.

Roger’s digital journey began with a focus on authenticity and expertise. While many businesses see LinkedIn or their main website as their top search result,

Roger’s YouTube channel took the lead. By producing helpful, relatable content that addressed his audience’s questions and needs, he established himself as an industry authority. His videos not only ranked highly on YouTube but also boosted his credibility across search engines.

The release of Dennis book, Are You Googleable?, with Roger Wakefield, served as a cornerstone for his digital strategy.

Roger Wakefield is showcasing his book, Are You Googleable?

This book tied together his content, messaging, and social presence, helping him solidify his Knowledge Panel and amplify his reach. With every new piece of content, from videos to blog posts, Roger reinforced his position as the go-to expert in his field. His Knowledge Panel expanded to include his social media profiles, further demonstrating his credibility.

Roger’s success also showcases the power of strategic, targeted advertising. By running low-cost, highly-focused Dollar-A-Day ad campaigns, he maintained engagement across multiple channels.

These campaigns signaled to Google that his audience remained active and interested, helping sustain his top search ranking. Every video, blog, and ad contributed to the broader ecosystem of his personal brand, ensuring that when people searched for plumbing advice, his name appeared first.

But Roger’s rise isn’t just about technical SEO or marketing tactics. It’s a testament to the value of relationships, authenticity, and consistent effort.

He didn’t rely on gimmicks or shortcuts. Instead, he built a reputation on genuine expertise and real results, showing others in the service industry what’s possible when you invest in your personal brand.

For professionals in any field, Roger’s story is a powerful reminder. Establish your authority by sharing real, valuable knowledge. Keep your audience engaged through honest, helpful content.

Collaborate with experts like Dennis Yu to refine your strategy. Over time, these steps can lead to the same outcome Roger achieved, an expanded Google Knowledge Panel, greater visibility, and a thriving digital presence.

How Daniel Larimer’s Scriptural Approach Gained Authority Online

Jack Wendt on March 9, 2025

What does it take to make yourself truly “Googleable”? As a watchman committed to unpacking biblical prophecy, Daniel Larimer doesn’t sell a product or chase recognition.

Instead, he puts all his energy into carefully researched, scripturally grounded videos on his YouTube channel, Blow the Shofar. And the result? More people than ever are not only learning from his teachings but also wanting to know who he is.

When people search for Daniel, they’re met with a well-structured knowledge panel, clear information, and content that leads them to his mission-driven message. This isn’t about vanity; it’s about ensuring his message reaches those seeking understanding.

With 20,000 subscribers today, and growing fast, Daniel’s approach demonstrates the power of connecting meaningful content with smart digital strategy. By building a personal brand website, leveraging Google’s knowledge graph, and using targeted ad campaigns on platforms like YouTube,

Daniel has expanded his reach significantly. In just three weeks, his channel jumped from 3,000 to 20,000 subscribers, and it’s all fueled by the content people want: videos that hold their attention for nearly 25 minutes at a time.

Daniel’s focus on quality content and audience engagement, paired with a data-driven ad strategy, is paying off.

His work shows that when your message resonates and you back it up with the right strategy, you don’t just gain viewers, you earn trust, authority, and a prominent spot in the digital landscape.