How Our YouTube Optimization and Boosting Process Works
When we take on a YouTube channel, especially one with solid content but limited traction, the first thing we do is get inside the machine.
Below is the exact process we follow once you add us as managers to your channel and connect the channel to our Google Ads account.
Gaining Manager Access
Once you add us as a channel manager, we can:
- Clean up the channel structure.
- Fix metadata and playlists.
- Create geo-relevant signals Google actually recognizes.
- Connect the channel to Google Ads.
- And most importantly, start boosting videos.
Without manager access, none of that happens. We can advise, but we can’t execute.
Establishing the Baseline
Before touching anything, we benchmark the channel.
In the case of American Classic Painters:
- 102 videos were jammed into only 3 playlists.
- Titles, descriptions, and end cards had no geographic signals.
- Engagement was near zero, because there was no traffic.
- Which meant the videos couldn’t rank, because YouTube had nothing to learn from.
Classic chicken-and-egg problem:
No traffic → no engagement → no distribution → no growth.
Boosting is how we break the loop.
Channel Optimization
While boosting gives us initial momentum, optimization is what lets the channel grow organically after the paid push.
Our optimization process includes:
✓ Creating properly themed playlists
Playlists should follow your “topic wheel,” not be a dumping ground of everything you’ve ever uploaded.
✓ Adding geo-relevant cues
City + service data in titles, descriptions, and end cards tell YouTube:
“This content is for people in this location searching for this type of provider.”
✓ Improving metadata that YouTube actually reads
This includes:
- Tags.
- Captions.
- Default upload templates.
- Thumbnails.
- Cards & endscreens.
None of this is glamorous, but it works. It’s the SEO of video.
Optimization is ongoing, not a one-time sweep; just like tuning a car before every race.
Boosting YouTube Videos
If the client wants us to run direct boosting from our side, they can fund it at Power Hour.
What we do with the boost:
Promote selected videos
We intentionally choose:
- Videos with strong messaging.
- Clear calls to action.
- Relevance to your local market.
- Content that best represents you as the expert.
We don’t boost everything; only what deserves amplification.
Build remarketing audiences
Most channels start with zero audience data.
Boosting gives us:
- Viewers.
- Clickers.
- Engagers.
- People who hit 25%, 50%, 75%, 100% watch time.
Those signals allow us to create remarketing pools we later use across platforms.
Train the algorithm
By forcing initial traffic, we teach YouTube:
- Who watches to completion.
- Who skips.
- What geographic areas respond.
- What interest profiles match your content.
This is crucial, because YouTube’s algorithm is basically a giant “lookalike engine.”
It can’t find your perfect viewers until it sees who your actual viewers are.
Weekly Reporting & Iteration
As boosting runs, we monitor:
- Cost per view.
- Average view duration.
- Viewer retention at key moments.
- Geo performance.
- Playlist contribution.
- Watch time growth.
- Rising vs. falling videos.
The project manager posts MAA in the appropriate updates thread:
What Happens After the Boost
The boost gives us:
- Data.
- Momentum.
- An initial audience.
- Watch time.
- Engagement signals.
- A trained algorithm.
From there, the channel becomes far easier to grow organically.
We keep optimizing thumbnails, playlists, descriptions, and continue adding geo-relevant content.
This is a “build authority and traffic predictably over time” strategy.