Free Training
For the last decade, we’ve shared 100% free training.
This page is the curated library of our best training videos.
They’re the same playbooks we use with 7- and 8-figure local service businesses.
But here’s the part most people miss:
You can have the system…
You can have the videos…
You can even have the step-by-step templates…
But you still need accountability.
That’s the difference between watching training for 3 years…
…and actually implementing it in 90 days.
That’s why we also offer our AI Apprentice program for young adults and agency owners who want guided, real-client experience.
For now, here is the refined, relevant collection of videos that actually move the needle.
How SEO actually works
SEO continues to be a frustrating mystery for home service and doctors– an expensive boondoggle.
Because you haven’t heard of what an ENTITY is.
As a search engineer who helped build Yahoo! over 25 years ago, I explain how search engines, social media algorithms, and ChatGPT approach entities differently.
By the end of this video, you’ll see why “SEO” is nonsense and what you need to do to take control.
Content strategy that drives sales
Most home service businesses fail spectacularly at content marketing because they pursue a content calendar approach instead of the evergreen Topic Wheel.
In this video, we cover how to go from random posts that get no engagement and die out to revenue-producing assets that continue to live forever.
We’ll discover the 90/90 rule, 3×3 grid, and Greatest Hits, which you can implement immediately.
Own your name on Google
If you don’t own your name on Google, you don’t own your business.
Type your name into search right now. Do you see you… or do you see LinkedIn’s rented billboard?
That’s like running a million-dollar company but letting someone else hold the keys to your front door.
In this video, I break down exactly how to take back your name, structure your personal brand site, and trigger Google’s Knowledge Panel so you become the undisputed authority on you.
If Google can’t tell who you are, neither can AI. And that means customers can’t either.
5 steps to own your own marketing
Whether you use an agency or do it in-house, you should always OWN your own marketing.
Not just to verify you have ownership across all your assets, but to also understand what’s actually driving revenue and where calls are coming from.
Even if you’re not “technical”, you as the business owner deserve to know from your service providers how much money is incrementally being generated by each tactic, without having to ask.
And you should be able to see the actual numbers in your own systems, not a 3rd party interface dressed up to make them look good.
Here are 5 steps to take back control.
There are thousands of legitimate marketers out there who aren’t afraid of letting the client own their own systems and to show them the data.
+ Get access to all your assets (web, social, email).
+ Look at the spend and change history in ad accounts.
+ Establish MAA performance reporting.
+ Ensure clear functional SOPs (Content Factory).
+ Staff up functions with VAs and/or agencies.
How to do MAA like a pro
Clients can be unhappy with our results, even though we’re working hard.
Each of us is doing what appears to be good work, but must understand MAA (business impact) to truly deliver.
Content creation and website tweaking is only half of the equation (conversion), while the other half is traffic (getting people to these pages).
The combination of traffic x conversion = qualified customers.
And that’s what we should all be looking at, no matter what part of the puzzle we’re working on– Google ads, tweaking the new veneer landing page, building links, editing videos, posting on YouTube, answering the phone, etc…
The Social Amplification Engine
Most people post randomly and hope something works. The Social Amplification Engine turns that chaos into a precise, repeatable system.
This guide walks you through the full stack of digital marketing (plumbing, goals, content, targeting, amplification, and optimization) and shows how each layer works together to generate consistent leads.
You’ll see how to build the infrastructure, set measurable objectives, create content that actually performs, target the right audiences, and measure what’s driving real revenue instead of chasing vanity metrics.
This is the original framework we’ve used for years with seven- and eight-figure local service companies.
How to build a Content Library
The articles I’ve written, social posts I’ve made, speaking, marketing materials have been scattered all over the place.
I’ve figured out an effective process to centralize it– which has helped me trigger a Google knowledge panel and help my companies grow.
Give this training to your marketing person to build and organize your Content Library.
For your company and your personal brand– to drive your content strategy, advertising, podcast, and other content efforts.
Want to accelerate? Join the AI Apprentice program
If you have a young adult who wants to become an AI practitioner and make the phone ring for local service businesses…
Or if you are that young adult…
We have a group coaching program led by Dennis and a hand-picked expert team.
What you get:
- Real client projects (yours or assigned).
- Weekly live coaching every Thursday at 2pm PST.
- Private Facebook group for daily support.
- Full OpenAI Teams access (we pay for it).
- API credits + tools we’ve built and licensed.
- A structured path to mastery.
- Accountability to ensure you execute.
Investment:
$7,500 for a full year
(Yes, people charge more for a weekend workshop.)
This is the same system that helps young adults do in 3 months what normally takes 3 years trying to learn alone.