If you’re tired of vague “consulting” promises and want a repeatable blueprint for building a service agency that actually scales, this candid conversation is for you.
Dennis Yu and Jack Wendt pull no punches as they share how High‑Rise Influence helps 7‑ and 8‑figure founders earn a Google Knowledge Panel — the digital stamp of legitimacy most gurus can’t deliver. They reveal why clarity and proof matter more than hype, why you must draw a line on who you serve, and how to create an operations playbook that lets you hire and train without reinventing the wheel each time.
Highlights include:
Why “customizable” beats “custom” — and how to productize services without becoming a cookie cutter.
The hard truth about clients who think they’re the exception: you can’t make a beef Wellington out of baloney.
Real numbers: thousands of AI bots (from Claude, ChatGPT, and others) hitting their content, turning free education into actual leads.
How to leverage AI, social snippets and small ad spends to attract the right people — and repel the wrong ones.
Lessons from plumbing and HVAC agencies: focus on one niche, own your proof, and watch referrals snowball.
If you’re ready to stop selling air and start delivering results that even Google recognizes, hit play. Then let us know in the comments: what’s the one thing holding your agency back from scaling?
Every time someone tags me in Basecamp, I get two emails for the same message: one for the post, and one for the mention.
Multiply that by dozens of projects, and you’ve just doubled the noise in an inbox that already gets over a thousand emails a day.
I manage 1,000 emails a day. Every unnecessary ping pulls me away from the high-value work that keeps everything moving: strategy, client relationships, training, and developing the next generation of digital leaders.
Tagging me in Basecamp might seem like a quick way to get my attention, but it actually creates friction.
It breaks the system we built to keep communication smooth, focused, and accountable.
A = Accountable (the person ensuring it gets done).
C = Consulted (people giving input).
I = Informed (people who just need to know).
When you tag someone just to make sure they “saw it,” you’re bypassing that structure.
It’s like cutting across traffic because you don’t feel like waiting for the light; it might save a second, but it causes chaos.
We Built Systems for a Reason
We created the Level 1 Guide to make this process easy for new folks and anyone who hasn’t worked in a high-functioning team before. It’s all spelled out, who does what, where updates go, and how to communicate clearly without creating extra noise.
Following these systems is about protecting focus. Every time you skip the system, you create work for someone else and that ripple effect slows everyone down.
The Bottom Line
Don’t tag me in Basecamp. If I need to be looped in, assign the task to the right person and let the process work. If it’s truly urgent, use the proper channels.
We win by running clean systems, not by shouting louder in the digital hallway.
High Rise Academy is led by three practitioners who train students on real business projects using documented processes and live feedback.
Jack Wendt — Founder & CEO, High Rise Influence
Jack started young — at 12–13 he was buying and reselling watches, learning how to negotiate, reinvest profits, and build relationships. That early hustle turned into a passion for entrepreneurship and mentorship. He built High Rise Academy so motivated teens don’t have to guess their way forward or build businesses alone.
“When I was 13, I had to figure it out myself. Now we can give young people a system — and help real businesses along the way.” —Jack Wendt
How Jack mentors
Assigns live business tasks: editing vertical videos, writing platform-native captions, basic ad setups.
Shows students how to publish once, then distribute across channels without duplicating work, following our cross-posting guide.
Models client communication and simple reporting (before/after assets, notes, and next actions).
Helps students channel their entrepreneurial energy into real businesses — generating calls, creating content, and directly contributing to client revenue.
Dennis Yu — Former Search Engine Engineer & Co-Creator of the Content Factory
Dennis designs the systems our teams use to execute reliably at scale — checklists, SOPs, and feedback loops rooted in the Content Factory framework. Students don’t watch theory; they ship assets and get reviewed. He also emphasizes E-E-A-T — real people, real places, real work — to make content credible and reusable.
“There’s no age too early to start building a brand or learning how to learn.” —Dennis Yu
Layering proof — names, locations, client artifacts — to establish trust via E-E-A-T.
Avoiding common VA pitfalls by tying every task to a clear goal, content asset, and target.
Works with students from age 17 to 60, proving that the Academy’s structure supports all levels of experience — from teenagers just starting out to adults seeking to sharpen their skills.
Dylan Haugen — Professional Dunker & Creator
Dylan is a professional dunker who performs in contests and live shows while documenting his journey online. His creative background gives him a unique perspective on content and storytelling. After connecting with Dennis and Jack in late December, he discovered how to use the Academy’s structure to transform his passion into professional growth.
“After joining the program, I learned more in a few weeks than I had in years on my own.” —Dylan Haugen
How Dylan teaches
Short-form storytelling on real client pages (clear hook, proof, next step).
Practical feedback on pacing, framing, and retention.
Works with business owners — from local gyms to personal brands — showing them how consistent storytelling drives measurable results online.
What You’ll See in Practice
Live weekly coaching with screen-share reviews and action items.
Documented SOPs with examples for each step.
Real distribution on business accounts, followed by sensible republishing.
Proof built in — faces, places, and outcomes attached to the work.
Range of participants from teens to age 60; quality is driven by checklists, not age.
Students are paid as they demonstrate competency on production tasks.
Why High Rise Academy Matters
Students learn marketing by doing: edit videos, post on business accounts, and follow checklists until their work meets spec. Parents see consistent habits and professional communication develop over time. Business owners get useful assets instead of vague ideas.
For parents who want to see their teens develop real-world skills, build meaningful relationships, and gain confidence through hands-on experience, High Rise Academy provides a clear path — while also contributing real work for the businesses they support.
If you’d like to learn from mentors like Dennis, Jack, and Dylan, or know a young adult who would thrive in this environment, explore how to get involved with High Rise Academy. It’s a place where curiosity turns into capability, and learning turns into real results.
Now that you’re officially inside, here’s the exact roadmap so you don’t feel lost staring at 140+ courses, 27 tools, and a pile of skills you think you “don’t have yet.” Let’s cut through the noise.
Join the Office Hours Facebook group
By now, you should have an email inviting you to our Office Hours Facebook Group. If it didn’t arrive, give it a few minutes; it’s on the way.
This group is where everything happens:
Weekly Office Hours: Thursdays at 2 PM PST / 5 PM EST. We record all sessions, so if you miss one, no meltdown necessary.
If you do this well for your parents’ business or first client, you will get more. And when you’re reliably executing, we’ll promote you and send an opportunity your way. (Not because you bought the program, but because you earned it.)
Where not to ask for help
There’s a giant free Facebook group called Digital Marketing with Dennis Yu (44k+ members).
That’s not your support channel.
Your help and team support are inside Office Hours, the private group.
Stay there.
If you’re ever truly stuck
Message Stephanie (stephanie@blitzmetrics.com).
If it’s something only I can solve (rare), you can email me.
You can text me too. Just make sure it’s worth waking me up over.
Your first real assignment: Make a 1-minute video
Record a simple cell-phone introduction and post it in the Office Hours group.
No scripts. No fancy camera. No “I need to get ready first.”
Just you, talking for 60 seconds:
Who you are.
Where you’re from.
What you’re working on.
What you want to learn.
If we were sitting around a dinner table at a mastermind, you’d introduce yourself. This is the same thing.
Colby Joseph Davis’s journey in the trades began when he was still a teenager. Working alongside his father in the plumbing business and later in pool renovation, roofing and painting, he learned the value of craftsmanship, customer service and honesty early on. Those hands‑on experiences across multiple trades would shape his entrepreneurial vision.
In 2013 he founded Davis Painting, and under his leadership the company has become one of Pennsylvania and New Jersey’s fastest‑growing residential and commercial painting firms. Davis Painting is known for its spotless trucks, coordinated uniforms and meticulous job‑site preparation—details Colby insists on because, as he says, “People notice the little things”. By hiring for character as much as skill and instilling pride in every team member, he’s built a brand that stands for excellence in every brushstroke.
Seeing a fragmented home‑services industry ripe for consolidation, Colby launched Indy Capital and its operating arm, Indy Brands. Through Indy Brands, his team acquires, scales and sells top‑performing home‑service companies—including Davis Painting, SUDS Power Washing, Light Your Night and Honest Roofing. He admits he never expected to start his own private‑equity firm, but after spotting a need for honesty, integrity and high‑quality service in the sector he knew it was time.
From apprentice to entrepreneur, Colby Joseph Davis shows what’s possible when vision, craftsmanship and care for people come together.
If you’d like to learn more about Colby Joseph Davis’s approach to leadership, check out our post on his leadership philosophy here: https://dennisyu.com/earning-respect-the-leadership-philosophy-of-colby-joseph-davis/
For more on how he built his painting empire, read this article: https://jackwendt.com/from-paintbrush-to-portfolio-how-colby-joseph-davis-built-a-multi-state-painting-empire-and-beyond/
Discover the launch of Indy Capital and Indy Brands in our previous post: https://highriseinfluence.net/launching-indy-capital-a-new-chapter-for-home-services/
In 2024, Colby Joseph Davis formally launched Indy Capital, turning his vision for a consolidated home‑services powerhouse into reality. Indy Capital isn’t just another private‑equity firm; it is structured as a public markets investment and real‑estate holding company with a home‑services division, Indy Brands. The goal is to build, acquire and sell best‑in‑class home‑service companies under one roof.
What sets Indy Capital apart is its focus on marketing and operational excellence. Its growth will be fueled by Marketing Now, the in‑house marketing agency led by CMO Brandon Roman Cruz, who brings 15 years of digital media experience to the table. This central marketing engine ensures each portfolio brand—whether painting, power washing or roofing—gains maximum exposure and lead flow.
Davis’s passion for home services was ignited at a young age working with his father, and he has carried that appreciation for tradespeople into Indy Capital’s mission. “I never thought I would launch my own PE firm with the main focus on home services,” he recently remarked, “but after seeing the void in the space and the need for honesty, integrity and high‑quality companies, I knew it was time to do this.” By establishing clear core values and investing heavily in training and career growth, Indy Capital aims to set a new standard in an industry often associated with high turnover.
Key takeaways for home‑service entrepreneurs:
Think beyond a single trade. Davis used his success in painting to branch into power washing, lighting and roofing, proving that complementary services can strengthen a brand portfolio.
Invest in marketing. Indy Capital’s in‑house marketing agency allows each subsidiary to tap into sophisticated lead‑generation strategies normally reserved for much larger companies.
Put people first. Whether at Davis Painting or within Indy Brands, Davis focuses on building long‑term careers. This not only reduces turnover but also fosters loyalty and expertise across the portfolio.
Local Service Spotlight (LSS) is more than just another marketing package — it’s a productized content and distribution platform designed to turn home‑service business owners into local celebrities. Led by the team at High Rise Influence, LSS combines proven PR, SEO and social media strategies with AI‑driven tools and trained operators to generate calls, reviews and rankings for contractors.
How It Works: The Triangle Flywheel
At the heart of LSS is a triangle flywheel of content, distribution and proof. Training through the HRI Academy certifies young adults in the Content Factory system so they can produce high‑quality articles, videos and other media. Agencies leverage these trained operators along with SOPs and dashboards to serve niche verticals like HVAC, landscaping and plumbing. The software layer — Your Content Factory (YCF) evolving into LSS — provides the directory, logic engine and publishing automations that tie everything together.
Product Packages
LSS offers a tiered path for contractors to get involved:
Free Listing (Directory): A basic profile with eligibility score and community visibility.
Spotlight Site ($30/mo): Hosted profile in our geo‑vertical directory with DIY prompts and a knowledge panel checklist; includes a vanity domain and canonical hosting.
Local Service Spotlight ($300/mo): Our flagship subscription that delivers:
Two Spotlight Articles (800–1,100 words) each month crafted with AI assistance and internal/external mentions.
A Short‑Form Bundle: one‑minute video plus five shorts with captions and thumbnails.
A Google Business Profile Pack: posts, Q&A and photos/shorts within upload limits.
Weekly MAA (Metrics → Analysis → Action) entries to turn data into tasks.
YouTube upload and optimization once per month.
Five geo‑vertical editorial mentions per month across our high‑trust directory.
A quarterly remote interview or shop‑tour feature.
A dashboard showing calls, traffic, rankings and review velocity with quarterly roll‑ups and 90‑day action plans.
Differentiation and Moat
Several factors make LSS unique:
Lighthouse relationships: We collaborate with industry figureheads and leading operators who share podcasts, shop tours and expertise to seed high‑trust, evergreen content across our grid.
Enterprise‑grade IP for SMBs: Our agentic dashboards and logic engine were built from experience serving multi‑location brands and adapted for single‑location contractors.
White‑hat authority stacking: We use subfolders instead of subdomains, canonicalized vanity domains and real editorial mentions — never reciprocal link schemes.
Trained talent and ratings‑to‑pay: Operators certified through the HRI Academy must maintain high ratings to stay active; bonuses and penalties keep quality high.
Partner‑agency overlay: Niche agencies ride on our rails, delivering higher‑ticket retainers while we take infrastructure rev‑share and enforce standards.
Why It Matters
By turning real‑world proof — project photos, interviews, job‑site videos — into compelling content and distributing it strategically, LSS helps contractors dominate their local search results. The more members join, the stronger the network becomes: authentic content leads to editorial distribution, which creates measurable ROI and drives more content.
Ready to become a local celebrity? Claim a free listing in our directory, upgrade to a Spotlight Site or Locl Spotlight subscription, or train a young adult in your team through our AI Apprentice program.
How It Works: The Triangle Flywheel
At the heart of LSS is a triangle flywheel of content, distribution and proof. Training through the HRI Academy certifies young adults in the Content Factory system so they can produce high‑quality articles, videos, and other media. Agencies leverage these trained operators along with SOPs and dashboards to serve niche verticals like HVAC, landscaping and plumbing. The software layer—Your Content Factory (YCF) evolving into LSS—provides the directory, logic engine and publishing automations that tie everything together.
Product Packages
LSS offers a tiered path for contractors to get involved:
Free Listing (Directory): A basic profile with eligibility score and community visibility.
Spotlight Site (․$30/mo): Hosted profile in our geo‑vertical directory with DIY prompts and a knowledge panel checklist; includes a vanity domain and canonical hosting.
Local Service Spotlight (․$300/mo): Our flagship subscription that delivers: – Two Spotlight Articles (800–1,100 words) each month crafted with AI assistance and internal/external mentions. – A Short‑Form Bundle: one‑minute video plus five shorts with captions and thumbnails. – A Google Business Profile Pack: posts, Q&A and photos/shorts within upload limits. – Weekly MAA (Metrics → Analysis → Action) entries to turn data into tasks. – YouTube upload and optimization once per month. – Five geo‑vertical editorial mentions per month across our high‑trust directory. – A quarterly remote interview or shop‑tour feature. – A dashboard showing calls, traffic, rankings and review velocity with quarterly roll‑ups and 90‑day action plans.
Differentiation and Moat
Several factors make LSS unique:
Lighthouse relationships: We collaborate with industry figureheads and leading operators who share podcasts, shop tours and expertise to seed high‑trust, evergreen content across our grid.
Enterprise‑grade IP for SMBs: Our agentic dashboards and logic engine were built from experience serving multi‑location brands and adapted for single‑location contractors.
White‑hat authority stacking: We use subfolders instead of subdomains, canonicalized vanity domains and real editorial mentions—never reciprocal link schemes.
Trained talent and ratings‑to‑pay: Operators certified through the HRI Academy must maintain high ratings to stay active; bonuses and penalties keep quality high.
Partner‑agency overlay: Niche agencies ride on our rails, delivering higher‑ticket retainers while we take infrastructure rev‑share and enforce standards.
Why It Matters
By turning real‑world proof—project photos, interviews, job‑site videos—into compelling content and distributing it strategically, LSS helps contractors dominate their local search results. The more members join, the stronger the network becomes: authentic content leads to editorial distribution, which creates measurable ROI and drives more content.
Ready to become a local celebrity? Claim a free listing in our directory, upgrade to a Spotlight Site or Local Service Spotlight subscription, or train a young adult in your team through our AI Apprentice program. High Rise Influence is building a network of local authorities, and we’d love for you to be part of it.
Featured Image: Henry on a video call sharing his first week in High Rise Academy (placeholder)
When Dylan and I started High Rise Academy, our goal was simple: give young adults the tools, mentorship, and confidence to do real work for real businesses. Henry is one of the first apprentices to join, and his journey shows exactly how this program works in practice.
This story comes from a Youtube interview we did with Henry, reflecting on his early months in the program. What he shared provides a clear picture of what new apprentices can expect.
Flexibility From Day One
When we asked Henry what he loved most about the program, his answer was immediate: freedom and versatility.
He explained: “I can basically work from wherever I want as long as I have internet access and Wi-Fi.”
That flexibility meant Henry could work from his family’s cabin or his home without missing deadlines. For him, work-life balance wasn’t theory — it was lived experience.
This is the same principle Dennis Yu, Dylan, and I experienced when we spent a month traveling to eight countries and five U.S. states while speaking at conferences. Our output didn’t dip, because we follow documented processes like the Content Factory model.
Starting With No Experience
Henry admitted he had “little to no experience” before joining. His only teamwork experience came from school projects.
Within weeks, he built professional habits:
Communicating directly with clients.
Finishing projects on time.
Following through on commitments.
As Henry put it: “It’s greatly helped me to communicate with others, get work done on time, and finish what you said you would finish.”
Henry proves that even with no experience, the system works.
Real Client Work: Flax Dental in Atlanta
One of Henry’s first major projects was with Flax Dental, a dentist in Atlanta.
Instead of just being handed a task list, Henry collaborates directly with the client to define what success looks like. That means listening, asking questions, and aligning deliverables with business goals.
His work included:
Repurposing long-form dentist videos into SEO-optimized blog posts.
Creating short-form video clips for YouTube and Facebook.
Uploading and formatting website content.
These are practical skills every local business needs. For apprentices learning to serve small businesses, this is where training meets real-world impact. See our detailed walkthrough: read our full guide to repurposing video content.
Building Transferable Skills
Henry quickly realized that the methods we used for a dentist could apply to almost any local service business — landscapers, plumbers, roofers, and more.
He learned to:
Build repeatable workflows for repurposing.
Adapt formats to each platform’s audience.
Use tools like Descript and Underlord to speed up editing.
Henry discovered that while tools help, real skill lies in understanding client goals and target audiences. That’s why we built documented processes like the Content Factory model: they create scalable systems anyone can learn and apply.
Weekly Reports and SEO Growth
Every Friday, Henry contributed to our MAA End-of-Week Reports for Flax Dental. In week one, the reports simply listed content produced.
As weeks progressed, Henry learned how to:
Add SEO tracking.
Summarize keyword performance.
Include engagement numbers from social posts.
These reports became the backbone of client communication. Henry moved from never having written a report to producing one that guided business decisions. To see exactly how to structure these reports, check out our full guide on how to write Weekly MAA reports for local service businesses.
Support From the Team
Henry didn’t navigate this alone. He had access to mentors like Dennis Yu, Dylan, and myself, along with a full library of playbooks and processes.
As he explained: “Everything is documented. Everything that Dennis and BlitzMetricshas done is out there. You can literally just search whatever you’re saying.”
When apprentices run into obstacles, they’re never stuck. They can:
Reference documented checklists.
Ask team members who’ve executed these tasks thousands of times.
Henry is clear about the time investment. He doesn’t log hours for the sake of it. He focuses on getting projects done.
For apprentices managing one client, Henry estimated “probably no more than an hour a day” is sufficient. That makes High Rise Academy accessible for students, part-time workers, and young adults balancing other commitments.
Advice to Future Apprentices
When we asked Henry what advice he’d give someone just starting, he said: “At the beginning, I didn’t really know much. But there are so many resources. And even if you end up getting stuck, there are team members who’ve done this thousands of times you can fall back on.”
That mindset is exactly what makes High Rise Academy work: you don’t need to start as an expert. You need to start willing to learn.
Closing Thoughts
Henry’s journey represents what High Rise Academy is about: taking motivated young adults, giving them real-world work with real clients, and surrounding them with mentorship and repeatable processes that lead to success.
Key takeaways from Henry’s story:
Flexibility to work from anywhere.
Transferable skills that apply to any local business.
Step-by-step guidance through reporting, SEO, and content creation.
Supportive mentors and documented playbooks.
Realistic time commitment that fits into everyday life.
Want to build these skills while helping real businesses? Start by applying what Henry did — commit to doing the work, ask questions, and follow the process.
This expanded guide builds on our overview of the High Rise Influences AI Apprenticeship Program, or High Rise Academy, giving you deeper insight into how we help apprentices turn passion into a professional career. From paid client work to mentorship and advanced certifications, here’s what sets our program apart.
Hands-On Paid Work & Real Client Experience
Our apprentices don’t just study theory – they learn by doing. After completing the foundational courses, apprentices can qualify to become part of the Digital Marketing Training System. Entry-level specialists start at $10 per hour, with tiered raises of $5 per hour as they earn certifications. This paid work isn’t busywork; apprentices produce deliverables for real clients, gaining the experience and case studies needed to build personal brands and portfolios.
Mentorship & Career Guidance
Mentorship is at the core of our program. Dennis Yu credits his own success to mentors and encourages apprentices to follow the same path. We teach a simple four-step approach: follow the mentor’s content, show you’ve done your homework, demonstrate gratitude, and offer small favors in return. Our faculty members and industry professionals guide apprentices through project reviews and career planning, helping them make the leap from apprentice to marketing professional.
Entrepreneurial Skills & Building Agencies
Many of our apprentices aim to start their own agencies. That’s why our curriculum covers practical advice on scaling, managing freelancers, and working with big clients. We emphasize balancing learning with networking and execution to avoid common startup pitfalls. Whether you want to launch your own agency or become a high-impact marketer in a larger organization, this program equips you with entrepreneurial skills.
Faculty & Administrator Options
We offer a range of options for universities and organizations interested in collaborating. These include one-hour live webinars on topics like Facebook Ads for $1 a day, project management, personal branding, content marketing, and measuring social media ROI. Qualifying apprentices can join the specialist program to earn while they learn, advancing based on performance. For colleges and student groups, Dennis Yu waives his standard speaking fee for on-campus workshops and keynotes, sharing his experiences from Yahoo! and his predictions for the future of digital marketing.
Partnerships & Schools
The High-Rise Influence University Program collaborates with a growing list of educational institutions. Partners have included the University of Louisville, UC San Diego, BYU, Hofstra University, Ridgewater College, Syracuse University, the University of Connecticut, the University of San Diego, LDS Business College, and Baruch College. These partnerships help integrate our curriculum into degree programs and create employment pipelines for apprentices.
Real-World Systems & Processes
We use checklists and processes similar to those found in aviation and surgery to ensure repeatable excellence. Frameworks like the Topic Wheel and 3×3 Goals help apprentices structure their personal brands and content strategies. Our specialist and virtual assistant collaboration model ensures that tasks such as video editing, ad management, and micro-targeting are handled efficiently.
Scale & Ongoing Growth
The program offers access to over 44 professional courses, with more added every month. This ensures apprentices can continue advancing their skills long after they complete the core curriculum. As the program grows, we measure social media ROI and define the impact of likes, comments, shares, and reviews to set the standard for social measurement.
Conclusion & Next Steps
The High-Rise Influence University Program doesn’t just teach marketing; it creates employable, experienced marketers with personal brands and real client results. Whether you’re an aspiring marketer, a university partner, or a business seeking certified talent, we invite you to explore the program and discover how it can accelerate your goals.
Interested in joining? Read our main overview of the High-Rise Influence University Program here: https://highriseinfluence.net/high-rise-influence-university-program/. Or contact us to learn more about partner packages and opportunities.
In this video, Dennis Yu, Dylan Haugen, and I, Jack Wendt, explain how High Rise Academy equips young adults to deliver results local businesses can measure—leads, calls, and customers.
Goals: Creating Jobs Through Mentorship
High Rise Academy is built on Dennis Yu’s mission to create one million jobs for young adults. That idea comes from mentorship Dennis received 30 years ago from the CEO of American Airlines, who helped him see opportunities as a young professional.
That mentorship model defines the Academy. Students learn by doing and then teaching others. Dylan Haugen explained: “Since starting this, all my friends have been implementing this into their personal branding. I’ve helped them get Knowledge Panels just by sharing what I learned.”
Dylan and I documented the steps to trigger a Google Knowledge Panel so peers could follow the same process. Each student builds a public portfolio of campaigns, dashboards, and videos that employers or clients can verify.
Content: Documented Systems That Deliver
The Content Factory
Apprentices follow BlitzMetrics’ Content Factory framework, the same workflow applied with Nike and the Golden State Warriors. It turns one video into many outputs across TikTok, YouTube, Facebook, and LinkedIn.
Tools like Descript and CapCut simplify editing, so even first-time students can caption and repurpose clips.
The 3×3 Video Grid
Students start with a 3×3 video grid: nine short clips—three “Why,” three “How,” and three “What.” For example, a dentist might record why they entered the field, how they calm nervous patients, and what treatments they offer. These build authenticity and become ads or blog content.
This method reflects BlitzMetrics’ personal branding guide: authentic storytelling is the backbone of effective marketing.
Dennis commented: “Most local businesses say they’ve been burned by three agencies before us.” Documented dashboards help rebuild that trust.
Targeting: Parents and Local Businesses
Parents and Students
Parents want skills that translate into work. At High Rise Academy, apprentices launch campaigns in their first month.
Instead of theory, each student documents campaigns that prove competence.
Local Service Providers
For dentists, roofers, and lawyers, marketing is often a struggle. The Academy prepares someone they trust—a son, daughter, or local student—to manage it.
The Academy succeeds because apprentices run live campaigns, not simulations. Every assignment delivers measurable results—calls, leads, or video views.
Dennis explained: “This isn’t about tuition or replacing college. These are individual lives. When these young adults succeed, I feel pride.”
By documenting their work publicly—through checklists, YouTube videos, and blogs—students create repeatable paths for others to follow. That cycle scales the mission from dozens of jobs to thousands.
Conclusion: Training Built on Proof
High Rise Academy is grounded in execution. Apprentices create content, run ads, and manage analytics that businesses can measure. Parents see confidence grow. Business owners get work tied to visible data.
The systems behind it—the Content Factory framework, the Dollar-a-Day method, and steps to trigger a Google Knowledge Panel—have been tested with global brands and adapted for local providers.
Want to equip your young adult with these skills? Enroll in High Rise Academy and give them hands-on experience running real campaigns.
