How High Rise Academy Trains Young Adults to Deliver for Local Businesses
In this video, Dennis Yu, Dylan Haugen, and I, Jack Wendt, explain how High Rise Academy equips young adults to deliver results local businesses can measure—leads, calls, and customers.
Goals: Creating Jobs Through Mentorship
High Rise Academy is built on Dennis Yu’s mission to create one million jobs for young adults. That idea comes from mentorship Dennis received 30 years ago from the CEO of American Airlines, who helped him see opportunities as a young professional.
That mentorship model defines the Academy. Students learn by doing and then teaching others. Dylan Haugen explained: “Since starting this, all my friends have been implementing this into their personal branding. I’ve helped them get Knowledge Panels just by sharing what I learned.”
Dylan and I documented the steps to trigger a Google Knowledge Panel so peers could follow the same process. Each student builds a public portfolio of campaigns, dashboards, and videos that employers or clients can verify.
Content: Documented Systems That Deliver
The Content Factory
Apprentices follow BlitzMetrics’ Content Factory framework, the same workflow applied with Nike and the Golden State Warriors. It turns one video into many outputs across TikTok, YouTube, Facebook, and LinkedIn.
Tools like Descript and CapCut simplify editing, so even first-time students can caption and repurpose clips.
The 3×3 Video Grid
Students start with a 3×3 video grid: nine short clips—three “Why,” three “How,” and three “What.” For example, a dentist might record why they entered the field, how they calm nervous patients, and what treatments they offer. These build authenticity and become ads or blog content.
This method reflects BlitzMetrics’ personal branding guide: authentic storytelling is the backbone of effective marketing.
Dollar-a-Day Strategy
Campaigns are promoted using the Dollar-a-Day strategy. By spending $1 daily, students test what works before scaling.
Dennis commented: “Most local businesses say they’ve been burned by three agencies before us.” Documented dashboards help rebuild that trust.
Targeting: Parents and Local Businesses
Parents and Students
Parents want skills that translate into work. At High Rise Academy, apprentices launch campaigns in their first month.
Instead of theory, each student documents campaigns that prove competence.
Local Service Providers
For dentists, roofers, and lawyers, marketing is often a struggle. The Academy prepares someone they trust—a son, daughter, or local student—to manage it.
These steps follow Dennis Yu’s local marketing strategy for service providers, applied in real campaigns.
Why It Works
The Academy succeeds because apprentices run live campaigns, not simulations. Every assignment delivers measurable results—calls, leads, or video views.
Dennis explained: “This isn’t about tuition or replacing college. These are individual lives. When these young adults succeed, I feel pride.”
By documenting their work publicly—through checklists, YouTube videos, and blogs—students create repeatable paths for others to follow. That cycle scales the mission from dozens of jobs to thousands.
Conclusion: Training Built on Proof
High Rise Academy is grounded in execution. Apprentices create content, run ads, and manage analytics that businesses can measure. Parents see confidence grow. Business owners get work tied to visible data.
The systems behind it—the Content Factory framework, the Dollar-a-Day method, and steps to trigger a Google Knowledge Panel—have been tested with global brands and adapted for local providers.
Want to equip your young adult with these skills? Enroll in High Rise Academy and give them hands-on experience running real campaigns.
