How Young Adults Can Grow Their Parents’ Business With Digital Marketing
I sat down with Jack Wendt on the Coach Yu Show to talk about something I see all the time. Young adults whose mom and dad run a business, and those kids have no idea they could be the ones who fix the marketing.
Your parents are already doing great things
Most business owners are like me. We fix roofs or air conditioners or do knee replacements, and we don’t understand how all this social media and digital stuff works. Mom and dad are good at doing the thing. But they’re not showing up on Google, they’re not showing up on social, and they’re probably paying some agency 3,000 dollars a month.
Jack said it perfectly. It’s not easy for everyone, but it is very simple. Your parent is already doing great things. You don’t have to create anything new. You just leverage and amplify what they’re already doing.
And you guys as young adults know more about social media and apps on the iPhone than people like me. That’s an advantage.
Self limiting beliefs are the real obstacle
Jack is working with his best friend right now. Both of his best friend’s parents are surgeons. His dad is an orthopedic surgeon and his mom is an ophthalmologist, and his friend is building out their digital presence to get more patients for knee, hip, and cataract surgeries. He’s already driving results.
But so many kids think, my dad has this fancy job, he’s been doing it 30 years, he taught me everything I know, how could I add any value? Jack just turned 20. He’s never been to college. He never even took a standardized test. All those metrics that schools rank kids on don’t apply here.
This isn’t rocket science. It’s derived straight from Google’s playbook. We just add our own philosophies, systems, and teams on top of it.
Jack went from zero to teaching founders in a year and a half
Jack has only been doing this for a year and a half and now he’s teaching on it. He went from not knowing anything about digital marketing to teaching founders doing 10 million a year. He just added a client with 190 locations.
Think about that. If Jack can do it for a guy with 190 locations, you only have to do it for one location. How much easier is that?
Within a few months of starting his own agency, Jack was making five figures a month. That’s more than the average four year college graduate will make.
We audit live and you see results fast
We just started teaching a class on applied digital marketing for Johns Hopkins University. We’re teaching senior administrators at a school Jack says he never would have gotten into. And we don’t just lecture. We work on their personal brand and their web presence live, right in front of them.
One older couple in the class runs a 10 million dollar a year appliance repair business, and they said it was the best ROI they’ve ever gotten in business. Other owners brought their son or daughter to apply it.
It’s like having an X-ray. With a set of tools and ChatGPT, we can instantly see how a business ranks in Google, what’s wrong with the website, and what content is missing. Every time we audit one location, we find something like a crappy weak bio of the founder on the About page. So we built a tool that grabs their experience, awards, testimonials, even the Little League team they coach, and builds a full bio and pushes it across social. That satisfies search, social, reputation, and reviews all at once.
For the orthopedic surgeon and the guy with 190 locations, we wrote articles highlighting what they do. In two days both articles ranked top three on their names. They’ve been in business for decades, yet our stuff ranked. That’s because Google trusts the authority and influence we’ve built over many years.
Why we give it all away for free
You know what drives me nuts? I have a lot of friends Jack’s age who want to be entrepreneurs, and they pay 10,000 dollars for a coaching program that promises 10,000 a month in 30 days. Most of them fail.
We publish exactly how we do everything. You can download all of it. You don’t have to pay us a dime. Google it. There are thousands of articles and videos showing exactly what to do step by step.
So why put better stuff out for free? Because reputation is everything. Every time we do something good and people tell their friends, that comes back. And when we publish about your dad the electrician on our media properties, that passes link juice to his business and to your personal brand, so other electricians find you.
How this gets us to a million jobs
My goal is to create a million jobs before I hang up the cape. If Jack and I tried to put a million people on payroll, we’d never do it. Walmart has about 2.3 million employees and Amazon about 1.6.
There are over three million local service businesses in the United States doing over a million dollars. If we train 100,000 young adults to start their own little agency and each hires 10 people, from Pakistan or the Philippines or wherever, that’s a million jobs.
We start our VAs around 500 dollars a month. Jack asked one of our VAs about pay in Pakistan, and the average there is about 75 dollars a month. Many of our VAs now make thousands a month and build generational wealth for their families. Everybody wins.
The math works for you too. Ten clients at 2,500 a month is 25,000 gross. Your team might cost 6 or 7,000. That’s a very healthy business.
Your first client should be your mom and dad
The biggest mistake I see is young adults trying 15 random things. I’ll be a copywriter, I’ll sell AI tools. If you get that first client and deliver repeatable results, you can get 10 more just like them. That first client has to trust you, and who’s going to trust you if you’ve never done it? Your mom or dad. Or partner with a young adult who already serves dentists or roofers.
Go through the training to learn a quick audit. Look at how the four stage Content Factory works to repurpose videos into articles, blog posts, YouTube, and Snapchat that help them rank. Get reviews, then local service ads and Google ads amplify on top of that. Then do it repeatably with virtual assistants and AI bots, and we’re giving you the code to load up your own custom GPT through our AI Builder program.
If you do good work, we may even refer you a client, because we have more businesses coming to us than we can handle.
Go look up Jack Wendt. Go look up High Rise Influence. Google the results and see for yourself whether this might work for you.