Authenticity in Action: How Connor Snyder Turns Video Into Real Social Media Results
Social media is a food market.
People walk past stall after stall without stopping. Not because the ingredients are bad but because nothing’s been prepared well enough to earn attention.
Your knowledge, experience, and ideas are the raw ingredients. The difference between being ignored and being remembered is how intentionally you package them.
This article breaks down how to become a better “content chef”, using the same video-first, multi-platform approach we teach and use at Storyy every day.
The Currency of Attention Is Finite
Attention is the only real currency online.
People don’t “owe” you views. They pay attention when the content is meaningful, relevant, and respectful of their time.
A Real Example: Winning an Election With Content
We worked with Eva Lopez, who ran for City Council in Salt Lake City against an incumbent. She didn’t rely on generic political ads or tired campaign tactics.
Instead, she:
- Created short-form videos about issues voters actually cared about.
- Spoke directly to community concerns.
- Promoted those videos to the exact people who would be voting,
She beat the incumbent by six points.
Not because she looked polished but because she was useful.
That lesson applies to local businesses, founders, consultants, and operators just as much as it does to politicians.
Social Media Is Not an Ego Contest
One of the most common objections I hear from business owners is:
“I don’t want to seem full of myself.”
Good. You shouldn’t be.
Social media is about helping. If your content feels self-centered, it probably is. The fix isn’t to stop posting; it’s to shift the focus outward.
A great litmus test:
- Are you trying to look impressive?
- Or are you trying to make the audience smarter?
Even Big Brands Learn This the Hard Way
We saw this firsthand working with Cardone Ventures.
Early content leaned heavily into jets, cars, and wealth imagery. Eventually, engagement dropped.
When we pivoted toward educational, practical content (things people could actually use) growth returned.
Substance beats posturing. Every time.
What Facebook Actually Rewards
I had a direct conversation with Facebook’s team about what gets content recommended.
Two things matter most:
1. Consistency
2. Quality
Consistency is how the algorithm is trained.
If you disappear for months and pop back up randomly, both people and platforms forget you exist.
We applied this exact approach with Sylvie di Giusto, a speaker and author. Within one month, her engagement increased by 1,128%. Later that year, she was invited to keynote the National Speakers Association conference.
That’s not luck. That’s systems.
Why a One-Platform Strategy Is a Risky Bet
Building your audience on one platform is like renting a storefront you don’t own.
Algorithms change. Reach disappears. Creators panic.
A multi-channel strategy reduces risk, and the smartest way to do that is to start with video.
Why video?
- It captures authenticity better than any other format.
- It can be repurposed into clips, blogs, podcasts, emails, and posts.
- Every major platform is prioritizing video consumption.
Case in Point: Millie Adrian
Millie built her audience almost entirely on Instagram.
When the algorithm shifted, burnout followed.
We helped her expand into YouTube using long-form video as the foundation.
Over the past year, she added 100,000 subscribers and built a reusable library of content she now monetizes across platforms.
More reach. Less stress.
Virality Is a Mirage
Remember the cinnamon challenge?
Millions of views. Zero lasting value.
Virality feels good, but it doesn’t build relationships, and it rarely pays the bills.
I’ve worked with clients who get 300–400 views per video and still close deals consistently because the right people are watching.
One client told me:
“I’ve already closed enough business to pay for years of your service.”
That’s the goal.
One hundred views from the right audience beats 100,000 views from strangers who will never buy.
No One Sounds Like You and That’s the Point
Authenticity is an overused word, but here’s what it actually means in content:
- You sound like yourself.
- You don’t perform for the camera.
- You don’t fake expertise you don’t have.
Video is a truth-telling medium. It reveals tone, confidence, clarity, and intent. You can’t outsource that entirely and you shouldn’t.
You can delegate editing, publishing, and strategy. But there needs to be a face of expertise. People trust people, not logos.
Give Attention to Get Attention
Social media is networking at scale.
If you never engage, comment, respond, or acknowledge others, growth becomes an uphill battle. You don’t need to interact with everyone but you do need to be present.
Engagement teaches you:
- What your audience cares about.
- What questions they’re asking.
- What content actually resonates.
Attention given comes back amplified.
