Tag: Communication

That you shouldn’t reply all unless it’s actually valuable to everyone.
The more people you’re replying to, the more careful you should be.

Jensen Huang, founder of Nvidia — one of the world’s most valuable companies — has a saying:

“If you send it, I will read it.”

We operate the same way. But we only want to read things that help push the ball forward.

If you’ve ever opened your inbox to find a 25-message thread you didn’t need to be on, you already know: the “Reply All” button can be dangerous.

But it’s more than just a minor annoyance– it’s often a symptom of a deeper issue: a team that lacks clarity around roles.

Specifically, who’s Responsible, Accountable, Consulted, or Informed— in other words, a team without clear RACI alignment.

As someone managing over 1,000 emails per day, I spend a huge chunk of my time filtering: What needs my input? What can be delegated? What should just be deleted? All of this wastes valuable time I could be using to build cool things.

Let’s break down what’s really happening here — and how to fix it.

When Reply-All Becomes a Crutch

A new team member recently CC’d the entire company to ask for login info to a specific tool — something only our Ops lead could’ve answered.

Well-intentioned? Sure. Productive? Not at all.

So why do people hit “Reply All” when they don’t need to?

Often, it’s driven by fear or insecurity:

• “I want people to know I saw this.”
• “What if they think I’m slacking?”
• “Better to say something than be silent…”

But in reality, this behavior slows down decision-making, clutters inboxes, and creates a false sense of momentum.

Here’s the kicker: most people don’t realize they’re doing it. They mistake visibility for value.

A RACI Refresher (and Why It Matters)

When roles aren’t clear, everyone feels the need to say something — or worse, no one acts at all. That’s where RACI brings clarity:

• Responsible: The person doing the work.
• Accountable: The one who signs off.
• Consulted: People whose input is needed.
• Informed: People who should be kept in the loop.

“Reply All” spirals usually happen when everyone starts acting like they’re Consulted — even if they’re just Informed. Or worse, when no one knows who’s truly Responsible.

For example, imagine we need to launch a Facebook Dollar-a-day ad campaign for a client. The team member who’s responsible (R in RACI) should be the one launching it and letting the accountable person know.

But when the accountable team-member isn’t accountable, we have situations where it’s a free-for-all at best, and nothing gets completed at worst.

What It Should Look Like

Let’s say someone sends an update about a project delay.

Here’s how a functional RACI team handles it:

• The Accountable person makes sure timelines adjust.
• The Responsible replies (in-thread or privately) with next steps.
• The Consulted offer insights only if asked.
• The Informed? They stay silent — and stay informed.

What happens instead?

A flurry of “Thanks!” “Got it!” “Let me know if I can help!” — well-meaning noise that adds zero value.

Think of it like a school project where in a group of 5, two people do all the work while the other three look busy in front of the teacher. Meanwhile, they’re unintentionally slowing down the productivity of the two classmates.

How to Break the Reply-All Habit

Reply-alls and private messages are a tell-tale sign that someone isn’t used to working in a team. It isn’t just a communication problem — it’s a competency problem from us not following RACI etiquette.  

Here’s how to fix it:

• Set communication norms. If you’re Informed, don’t feel pressure to chime in. Silence is not neglect — it’s discipline.
• Make RACI roles explicit. Before any task or project kickoff, define who fits where.
• Pause before replying. Ask: Does this move the task forward? Does everyone need to see this?
• Use better tools. Slack channels, project boards, or dashboards are better for FYIs than a sprawling email thread.

While overusing “reply all” clogs inboxes and creates noise, the opposite behavior – messaging only Dennis – is often a bigger mistake.

It bypasses the team, creates bottlenecks, and forces Dennis to manually loop others back in. This breaks the system of team accountability and visibility.

Here’s why messaging only Dennis is almost always a mistake.

The Real Problem Isn’t Email

Reply-all is just a symptom. The real issue? A team that lacks competency, structure, and trust.

One of our worst reply-all threads last year involved seven people, two time zones, and three missed deadlines — all because no one knew who owned the task. That mistake cost us a client meeting and a lot of internal friction.

If we want to work with A-Players, we have to communicate like them. That means trusting each other, staying in our lanes, and speaking only when it actually helps.

You don’t need to be loud to be effective. Silence isn’t passive — it’s elite communication, provided you don’t need to be involved. 

You just need to be clear and reliable– which is what actually moves projects along.