Does Your Business Qualify For Google’s Local Service Ads? Here’s How To Tell

Dennis Yu on December 19, 2025

Google Local Service Ads (LSA) are a pay-per-lead advertising platform that allows local service companies to promote their services on Google.

LSA Google only charges you for qualified calls.

Meaning that if potential customers aren’t actively searching for your service, you don’t pay.

Just like having a GMB profile helps you show up when someone is searching for your offer, LSA ads allow your ideal customers to reach you easier.

That means more calls and more customers to service.

Firstly – Google LSA ads aren’t everywhere.

They’re only available in:

United States
Canada
Germany
United Kingdom
France
Austria
Belgium
Ireland
Italy
Netherlands
Spain
Switzerland

There are also specific regulations depending upon the country.

To name a few:

United States: For certain categories like locksmiths and garage door services, advanced verification is required to prevent fraud.
Canada: Similar to the U.S., there might be additional verification processes for specific service categories.
Germany, United Kingdom, and other European countries: Data protection regulations like GDPR are more stringent, impacting how customer information is handled.
France: Specific regulations might apply to trades like plumbing or electrical work, requiring specific certifications or qualifications.

Here Are the Businesses Types That Qualify

Are you in one of these categories?

1. Air Duct Cleaning Service

2. Appliance Repair Service

3. Carpet Cleaner

4. Countertop Service

5. Electrician

6. Flooring Service

7. Foundation Repair Contractor

8. Garage Door Service Provider

9. House Cleaner

10. HVAC (Heating, Ventilation, and Air Conditioning) Service Provider

11. Junk Removal Provider

12. Lawn Care Provider

13. Locksmith

14. Moving Company

15. Painter

16. Pest Control Service

17. Plumber

18. Roofer

19. Siding Contractor

20. Tree Service Provider

21. Upholstery Cleaner

22. Water Damage Service Provider

23. Window Cleaner

24. Handyman

25. Home Inspector

26. Home Organizer

27. Home Stager

Automotive Services

28. Auto Glass Service

29. Auto Service Technician

Professional Services

30. Event Planner

31. Financial Planner

32. Real Estate Agent

33. Photographer

34. Tutor

35. Web Designer

36. Wedding Planner

37. Architect

38. Attorney

39. Computer Repair Service

40. Financial Consultant

41. Interpreter

42. Language Instructor

Personal Services

43. Pet Care Provider

44. Pet Groomer

45. Animal Trainer

46. Dog Trainer

47. Dog Walker

48. Fitness Trainer

49. Funeral Director

50. House Sitter

Retail and Rental Services

51. Appliance Installation Service

52. Auto Rental Service

53. Bicycle Repair Service

54. Boat Repair Shop

55. Cabinet Maker

56. Furniture Maker

Delivery and Transportation Services

57. Courier Service

58. Limo Service

Repair Services

59. Auto Detailing Service

60. Glass Repair Service

Construction and Home Improvement Services

61. Deck Builder

62. Fence Contractor

63. Landscape Designer

Cleaning and Janitorial Services

64. Dry Cleaner

65. Janitorial Service Provider

Google continues to add more every year!

If you fit into any of these categories, here’s how you can get started:

Before running LSA, you need a GMB (Google My Business).

A good example is Anthony’s Lawn Care, which offers tree removal and lawn care services in Bloomington, Indiana.

Before they run LSA, they need a proper GMB (Google My Business) so they can get started.

Now, when you type in “Anthony’s Tree Removal” into Google, they show up.

Remember to setup your digital plumbing (ads tracking) before you start spending money. We have an entire course on how to do so here.

Here’s How to Setup Your Local Service Ads

Verify Your Business

Ensure your business is eligible for LSA by verifying your business information on Google My Business (GMB). This includes providing accurate business details such as name, address, and phone number. We made a guide on how to do this you can find here.

GMB Optimization

Optimize your GMB profile by adding relevant business information, such as business hours, services offered, and photos. This helps improve your visibility in local searches. Make sure the photos are relevant and actually yours, as Google prioritizes this. This is how you start ranking in the top 3 on Google My Business.

In Anthony’s case, we wanted to make sure all photos listed were from his team’s trucks.

Get Verified

Verify your GMB listing to confirm your business details and ensure your business appears on Google Maps and local search results. This part is easy, as you simply need to submit documentation of your business’ existence and answer a few security questions.

Setting Up LSA

Access Local Service Ads

Go to the Local Service Ads website and click on “Get Started.”

Select Your Business Type

Choose the category that best describes your business from the list of eligible categories for LSA.

Set Your Service Area

Define the geographical area where you offer services. You can choose specific cities or regions where you want your ads to appear.

Create Your Profile

Enter your business information, including your business name, address, phone number, and website.

Select Your Services

Maybe you’re an HVAC company that also does electric work. Why only choose one when you can help others, too? Choose the services you offer from the list provided. You can select multiple services that your business provides.

Set Your Budget

Determine your budget for LSA. You can set a weekly budget based on the number of leads you want to receive. Initially, we recommend going with what Google offers.

Set Your Availability

Specify your business hours and when you are available to receive calls or messages from customers.

Verify Your License and Insurance

Upload copies of your license and insurance documents to verify your qualifications for the services you offer.

Review and Submit

Review your information to ensure it’s accurate, then submit your application for review by Google.

Receive Approval

Once your application is reviewed and approved by Google, your LSA campaign will be activated, and your ads will start appearing to potential customers.

The beauty of LSA is visibility of your business, without breaking the bank on expensive SEO or paid ads agencies. Remember to work on your local service pages as well – as this can directly impact your ranking through giving greater authority to Google.

We want to prove to Google that you’re a real business, doing real services, in the area you say you operate in.

And because this is such a common problem with local service businesses, we have a $297 Quick Audit which you can purchase now that can diagnose exactly the issues your business has online.

How to Do MAA (Metrics, Analysis, Action) Like a Pro

Dennis Yu on December 19, 2025

As a project manager, virtual assistant, or agency owner, you should always be looking to improve your work and your client’s results. Luckily, there’s a simple blueprint to follow which guarantees success with enough iterations.

Not only that – but you can use the same blueprint for personal efficiency and decision making as a part of our 9 triangles framework.

It’s called MAA.

MAA stands for metrics, analysis, and action. MAA is a requirement to measure the success of your work and what needs to be done to ensure happy clients and a thriving business.

Each letter is instrumental, since without metrics we can’t have analysis, and without analysis we can’t have action.

In this article, we’ll go through each with examples, show you how to conduct weekly MAA cycles, and why it’s so important to do.

Metrics

We recently onboarded Star Heating & Cooling, an HVAC local service business in Fishers, IN. In the first week, we wanted to show MAA in action and how simply writing out our metrics can point us in the right direction for getting more calls in the door.

As you can see, we’ve had 19 booked calls this week. 13 from existing customers, 3 from our GMB, 2 from our website, and 1 from Facebook.

We can then move to analysis. What the metrics tell us is that GMB calls are the primary source for new client acquisition, even above LSA and PPC which are barely getting us any calls at all right now.

And since we’ve only received 3 new customers from GMB this week, we should prioritize getting PPC and LSA ads going for more call volume since their business qualifies for LSA and wasn’t already spending much before.

Therefore, the action for this week should be getting PPC and LSA set up and running for more inbound new customers.

MAA isn’t just for local service businesses, either. Take the example of a recent VA we’ve hired named Asifa. We’ve asked all of our new hires to reflect and write MAA about their performance so far.

Any full time content VA should be writing more than just 5 articles a day, which equals 1.5 hours per article. So understanding the results of work completed (metrics) means we can then move on to analysis.

Asifa’s analysis isn’t wrong per say, but what we’re also looking for is the reason for the existing metrics before we move on to action.

For example, “I wasn’t as familiar with our clients GCT, and therefore moved slower than I should have when writing these articles” is great, since it addresses the underlying concerns for why the metrics are what they are.

Once we understand the metrics and write an analysis of them, we can then move on to the action. In Asifa’s case, it was to understand more about our process through existing materials and complete more work.

What doesn’t get measured, doesn’t get improved. Which is why the M in MAA is the center of everything else we discuss for analysis and action.

Analysis

The analysis section of MAA is what everyone gets confused on. Most project managers go from Metrics -> Action and skip this crucial step. But without it, the actual actions which need to be taken are vague.

For example, we recently had American Epoxy, a concrete coating company, reach out to us since they were disappointed with their agency. The lead quality most of these leads were coming from outside of Arizona. Since American Epoxy is based in Tucson, they were frustrated that they were getting form submissions from Texas and Florida.

In response, Dennis Yu and myself joined a call where the client manager acknowledged the out of state leads, and then went into the action they would take to address them.

But wait a moment, how would you know what action to take without analysis on why these leads were out of state?

This is like if you were on a boat taking in water in the middle. Sure, you could grab a bucket and start shoveling water… or you could simply plug in the hole where the water is coming from.

But without analysis, everything is a sinking ship and no-one knows where the water is coming in from.

Take the example of All About Pressure Cleaning, a client of ours in Pompano Beach, Florida. All About recently had a big influx of poor quality calls and folks in South Florida looking for jobs.

Since All About Pressure Cleaning does pressure cleaning and other related services, they were (rightfully) frustrated with folks calling them looking for maids and other unrelated services.

Knowing these metrics and the poor quality of them, here was my analysis.

You can see me addressing the obvious problem, why this problem has happened, and the solution, which is to start iterating more on Google PPC ads and remove PMAX campaigns.

But without proper analysis, I could have easily said “Okay, we’re working on it!” and tried a dozen other things. Instead, we got to the root cause and offered a solution based on the existing data.

We would not have found the solution had we not conducted proper analysis of our metrics.

Action

Tying MAA together, we have action. When done properly, this is the easiest step since the analysis leads to an obvious conclusion.

For example, if lead volume is low, we can see why that’s the case in analysis and take action based on it. Just like how if you’re bad at writing content and acknowledge the reason for that being your lack of experience, the answer is to clearly learn and do more.

Or if a client is mad about lack of communication, poor lead quality, or lack of lead volume. The solution is almost always visible once you conduct proper analysis.

You can almost view the action section as a to-do list for the following week before the next MAA cycle. Therefore, there’s always new metrics to iterate from and progress to be made, regardless of the situation.

Why is MAA so important?

Besides fitting into our 9 triangles framework, MAA is your universal compass for decision making. Even though we use it for client success, you can use it for personal efficiency, planning priorities, and making important life decisions.

If you care about making money as an agency owner, MAA can reduce your churn rate an enormous amount, since clients can clearly see progress being made and iteration taking place. The iteration and weekly cycles make it so things don’t get stuck either.

If you care about leveling up your skill set, MAA can make your priorities clear since you know your metrics and have analyzed why things are the way that they are.

If you care about building relationships, you can use MAA as a reason for why people act the way that they do and why.

In short – you can use MAA as your professional decision maker since there’s always logic and flow. As long as MAA is being completed, iteration is happening and we’re moving closer to our goals.

If you’d like to learn more, we have a whole course on how to do MAA, with even more examples and blueprints.

The Success Tracker: How AI Apprentices Managing Local Service Clients Stay Organized and Prove Results

Dennis Yu on December 19, 2025

AI Apprentices struggle because their work isn’t visible without structure.

When you’re managing marketing for plumbers, roofers, landscapers, or HVAC companies, activity alone doesn’t count. Clients want proof. Weekly MAA reports need to be clear. Progress needs to be documented in a way that makes sense to someone who didn’t do the work.

The Success Tracker is where that structure lives.

It is the single document where AI Apprentices collect, organize, and present their weekly MAA reports. Every task completed, metric tracked, insight discovered, and next step planned rolls up into this one framework. Instead of scattered updates across tools and messages, everything is anchored in one place.

In the embedded video, AI Apprentices can watch me walk through multiple real Success Trackers so they can see exactly how strong reporting looks in practice. You’ll see how different clients, stages, and challenges are reflected clearly using the same structure.

The Success Tracker turns effort into evidence. It gives AI Apprentices a repeatable way to stay organized internally while confidently showing clients what happened this week, why it matters, and what’s coming next.

Download the Success Tracker Template

What the Success Tracker Really Is

The Success Tracker is a living discussion document. It’s used during weekly calls, monthly reviews, and quarterly planning to keep everyone aligned on the same reality.

Instead of jumping between tools, screenshots, and half-remembered tasks, the Success Tracker consolidates everything into one place. It shows where the project started, where it currently stands, and what needs to happen next. Because it’s updated continuously, it becomes the single source of truth for both the internal team and the client.

It’s the document that runs the relationship.

Task Checklist

Required Tools

☐ Success Tracker template.
☐ Google Analytics access.
☐ Google Tag Manager access.
☐ Ad account access (Meta / Google Ads if applicable).
☐ Google Business Profile access.
☐ Website admin access.
☐ Screenshot tool (native OS or browser).

Why Local Service Businesses Need This Structure

Local service business owners want clarity.

They want to know whether phone calls are increasing, whether leads are coming in, and whether money spent is producing something tangible. The Success Tracker frames all activity around three stages that mirror how real buying decisions happen: audience, engagement, and conversion.

By organizing work this way, marketing stops feeling mysterious. When performance improves, the reason is visible. When something stalls, the bottleneck is obvious. That clarity builds trust, especially when the person managing the account is an AI Apprentice who may be younger than the client.

The Six-Phase Framework That Prevents Chaos

The Success Tracker follows a six-phase implementation process that reflects how effective digital marketing actually works over time.

It begins with a strategic overview so anyone can understand the big picture without digging through details.

It moves into digital plumbing to ensure tracking and attribution are correct before money is scaled.

Goals are clearly defined so success isn’t subjective.

Content is cataloged and evaluated so effort compounds instead of repeating itself.

Targeting is measured so audiences grow stronger instead of broader.

Finally, optimization ties everything together through metrics, analysis, and action.

Because every phase builds on the previous one, gaps are easy to spot. Nothing important stays hidden for long.

Weekly Progress Without the Awkward Explanations

One of the biggest advantages of the Success Tracker is how it transforms weekly client calls.

Instead of scrambling to remember what happened, the document shows it. Completed tasks are visible. In-progress items are clear. Blockers and dependencies are documented. The conversation shifts from defending effort to deciding next steps.

This removes tension from the relationship. Clients don’t feel like they have to interrogate. Teams don’t feel like they have to justify their existence. The work speaks for itself.

Metrics That Actually Tell the Truth

Most marketing reports fail because they collapse everything into a single average number. The Success Tracker does the opposite.

By separating performance into audience, engagement, and conversion, it becomes clear where costs are rising, where efficiency is improving, and where effort should be redirected.

Trends are tracked over time, not just week to week, so decisions are based on patterns instead of panic.

This approach allows young operators to explain results with confidence because they understand what’s driving them.

A System Designed to Scale With Real Teams

The Success Tracker is built so execution doesn’t depend on one person remembering everything.

Much of the documentation and updating can be handled by trained assistants, while account leads and strategists focus on analysis and decision-making.

When leaders step into a meeting, the groundwork is already done. Just like a doctor reviewing a patient chart prepared by a nurse, time is spent diagnosing and prescribing, not gathering basics.

That’s how one person manages multiple clients without burning out, and how AI Apprentices grow into operators instead of task-doers.

The Point of the Success Tracker

The Success Tracker exists because “we’re working on it” is not a strategy.

If you’re responsible for local service clients, you need a system that makes progress visible, decisions grounded, and conversations productive. The Success Tracker provides that structure.

Once you use it properly, client calls stop feeling stressful. Reporting stops feeling defensive. And your work finally looks as organized and valuable as it actually is.

Verification Checklist

This checklist is used after updating the Success Tracker (before a call or internal review).

☐ All sections relevant to the current phase are filled.

☐ No empty slides that should be updated this week.

☐ No outdated numbers or screenshots.

☐ Dates and reporting period are correct.

☐ A third party could understand what’s happening without explanation.

☐ Progress is visible without interpretation.

☐ Bottlenecks are obvious.

☐ Next steps are unambiguous.

☐ Cost trends are visible.

☐ Improvements or declines are explained.

☐ Work completed is documented.

☐ Work planned is documented.

☐ Missing client inputs are clearly listed.

☐ Ownership is clear (who is responsible for what).

Why We Use Local Falcon (and How to Use It Correctly)

Dennis Yu on December 18, 2025

When we evaluate a Google Business Profile for a real local business (a dentist serving a defined city, a plumber covering specific neighborhoods, or a treatment center relying on phone calls) we need to see exactly where that business appears and where it does not.

That is the problem Local Falcon solves for us.

Local Falcon shows local search results as customers experience them, street by street, instead of collapsing visibility into a single averaged ranking.

Where Local Falcon Fits in Our Workflow

In a Quick Audit, it allows us to diagnose visibility gaps immediately. We can see where a business stops appearing, where competitors dominate, and whether perceived strength is driven by authority or proximity.

In the AI Apprentice program, apprentices learn how local rankings shift by distance, how competitors rotate across a grid, and why a single ranking screenshot has no diagnostic value.

For active clients, we run Local Falcon scans weekly. This lets us track whether visibility is expanding, identify sudden drops early, and confirm that changes produced measurable movement instead of theoretical improvement.

The Mistake Almost Everyone Makes at the Beginning

Most people approach local SEO as if it behaves like traditional rankings.

They check one keyword, look at one position, and assume they understand performance. Local search does not work that way.

A business can appear dominant within a few blocks of its address and disappear entirely a short distance away. One position tells you nothing about coverage. What matters is where visibility is consistent and where it collapses.

A proper local SEO tool shows distribution, not a single number.

How to Use a Local Rank Tool

Step 1: Start With One Real Keyword

The first step is choosing a keyword that would realistically lead to a call, booking, or visit. If the keyword would not generate revenue, it is not the place to start.

LocalFalcon for the term “addition treatment center” for Cardinal Treatment Center

Step 2: Use One Location

Next, focus on one Google Business Profile. Learn how a single location behaves before comparing multiple locations or stacking scans.

Step 3: Choose a Realistic Scan Area

Set a scan radius that reflects how customers actually behave. A radius that is too small creates a false sense of dominance. A radius that is too large blurs the signal.

Results for the keyword “softwash services” from Ad Astra Softwash within Overland Park, KS

Step 4: Run the Scan and Read the Map First

When the scan runs, read the map before looking at scores. The colors show the truth faster than the numbers. Green indicates consistent visibility. Red indicates areas controlled by competitors.

Step 5: Watch How Visibility Drops With Distance

As distance increases, visibility should gradually taper. Sudden drop-offs usually indicate authority or relevance issues rather than normal proximity decay.

Step 6: Identify the Actual Competitors

Pay close attention to which businesses appear where you do not. Those are your real competitors, regardless of brand size or reputation.

Step 7: Make One Improvement

Make one change at a time. Adjust the profile, reviews, or service content, then wait. Changing multiple variables at once removes your ability to learn.

Step 8: Re-Run the Scan

After the change, re-run the scan. If the map improves, the change worked. If it does not, it didn’t. This is why we scan weekly instead of guessing monthly.

Why This Matters

If you can see where a business appears and where it disappears, you can make informed decisions. If you cannot see that clearly, you are guessing, regardless of which tool you use.

That is why we use Local Falcon in audits, training, and weekly client work.

Because it shows reality clearly.

How to Recover Facebook Page Access When Business Manager Is Inaccessible

Dennis Yu on December 18, 2025

If your Facebook Page looks normal but refuses to connect to ad accounts, agencies, or partners, this article explains what’s happening and how to fix it.

American Classic Painters‘ Facebook page

This issue usually appears with Pages that were created years ago or originally set up by a former agency, employee, or partner. Even though your Facebook page access may list you as an admin, business-level actions silently fail.

It’s a Business Manager ownership problem.

What’s Actually Broken

Every Facebook Page can be owned by only one Business Manager.

When that owning Business Manager is no longer accessible (because it was deleted, locked, or controlled by someone who is no longer involved) Meta blocks all business-level actions on the Page.

You might still be able to post, change settings, and add individual admins. That creates the illusion that everything is fine. But behind the scenes, Meta will not allow the Page to connect to ad accounts, agencies, analytics tools, or partner businesses.

Personal admin access does not override Business Manager ownership.

Why Access Requests Look Like They Work (But Don’t)

Meta allows business access requests to be sent and even “accepted,” but when a Page is owned by another Business Manager, the connection never completes.

There is no error message.

Meta simply rejects the request silently because only the owning Business Manager is allowed to approve business-level access. Any request made outside of it is automatically blocked.

This is why people get stuck in loops adding admins and resending requests that never stick.

How to Confirm This Is Your Problem

Log into business.facebook.com using the Business Manager you control and open Business Settings.

If your Page is missing entirely, or if you can see it but cannot assign partners, connect ad accounts, or manage assets properly, it is almost certainly owned by another Business Manager.

At that point, there are only two possible solutions.

Option One: Fix It Through the Original Business Manager

If anyone still has access to the original Business Manager that owns the Page, the issue can be resolved immediately.

That person must log into the original Business Manager, open Business Settings, select Pages, and add your Business Manager as an admin on the Page.

Once that happens, the Page instantly becomes fully usable. Ads, analytics, and partner access work without any review or approval from Meta.

If this option is available, take it. Nothing else is faster or cleaner.

Option Two: Request Page Ownership From Meta

When the original Business Manager is no longer accessible, ownership must be transferred by Meta.

To do this, log into the Business Manager you control and go to the Meta Business Help Center.

Choose Pages, then Page access or ownership, and select the option indicating that another business owns your Page.

If the exact option doesn’t appear, searching for “Facebook Page ownership dispute” will lead you to the correct form.

Meta will ask for documentation proving that your business legally owns the brand represented by the Page. This usually includes a business license or incorporation documents, along with a utility bill or tax document showing the same business name and address. You will also need to provide the Page URL and your Business Manager ID.

All information must match the Page’s business name. If it doesn’t, Meta will reject the request with little or no explanation.

What Happens After Submission

Meta reviews the request manually. This typically takes several business days, though it can take longer if additional verification is required.

Responses are sent by email, often to spam folders, so checking regularly is important.

If the request is approved, ownership of the Page is transferred to your Business Manager automatically. No additional steps are required.

Why Adding Individual Admins Never Solves This

Meta treats people and businesses as separate entities.

Adding a person as a Page admin only grants surface-level control. It does not transfer business ownership and does not unlock ads, partners, or asset management.

Only the owning Business Manager can perform those actions. Until ownership is corrected, business access will continue to fail no matter how many admins are added.

What to Do After Ownership Is Fixed

Once the Page is owned by the correct Business Manager, everything works normally again.

You can assign partners using Business Manager IDs, connect ad accounts, and grant agencies proper access without restrictions.

At that point, the problem is fully resolved.

Why 15-Second Videos Matter Now

Dennis Yu on December 17, 2025

If you’re creating content today, you’re competing with the scroll.

People spend hours a day moving past content without thinking. On most social platforms, you have a few seconds (often less) to earn attention before someone scrolls past and never sees you again. That’s the context 15-second videos live in. They exist because attention spans are short, feeds move fast, and algorithms reward engagement, not effort.

It’s how Facebook, YouTube, TikTok, Instagram, X, and LinkedIn all work right now.

Attention Has to Be Earned Immediately

Adult attention spans, especially under age 30, are extremely short. If you don’t engage someone in the first three seconds, they’re gone. Not later. Not after the hook. Immediately.

That’s why longer videos fail for people who don’t already have an audience. No one is going to watch a three-minute video from someone they don’t recognize. The average watch time on Facebook is around six seconds. That alone tells you everything you need to know about how your content needs to be structured.

Short video isn’t a creative choice. It’s a practical one.

Teaching Alone Isn’t Enough

If all you do is teach, people scroll past. If all you do is entertain, you don’t build trust.

The goal is edutainment—teaching something while keeping it interesting enough that someone stays. Think of it like wrapping medicine in food. The value is inside, but it has to be delivered in a way people will actually consume.

That’s what a 15-second video does well. It forces clarity. It forces focus. It forces you to get to the point.

Algorithms Don’t Care About Your Intentions

Every major platform measures engagement. If users stop, watch, and interact, your content gets shown to more people. If they don’t, it disappears.

The algorithm doesn’t know your credentials. It doesn’t know how smart your idea is. It only knows whether someone paid attention.

That’s why the first few seconds matter more than the rest of the video combined.

This Works for Serious Professionals

There’s a misconception that short video means you have to be silly, dance, or chase trends. That’s not true.

Fifteen-second videos work for business owners, consultants, service professionals, and experts because the format rewards clarity, not gimmicks. You don’t need to act differently. You need to communicate more clearly.

The format is short. The message can still be professional.

Why the Format Exists Everywhere

Instagram Stories are 15 seconds. TikTok is built on short vertical video. YouTube Shorts follow the same pattern. These formats weren’t chosen randomly. They exist because that’s how people consume content now.

If you want visibility, reach, and efficient advertising, this is the format every platform is pushing.

Why Templates Make This Easy

People ask why a one-minute video can’t be taught in one minute. It’s because the strategy behind short video takes longer to understand than the video itself.

Once you understand the framework, execution becomes simple. Templates remove decision fatigue. They tell you how to start, what to say, and how to end without rambling or overthinking.

That’s how people go from avoiding video to producing it consistently.

The Goal Isn’t Virality

The goal is visibility across platforms, repeated exposure, and trust built over time. Fifteen-second videos make that possible because they’re easy to produce, easy to distribute, and easy for people to consume.

Short video is how you get seen before people decide whether to listen longer.

Learn the Process

If you want to understand the strategy behind 15-second videos and use templates to create them consistently, the full walkthrough is inside the course.

https://academy.yourcontentfactory.com/courses/15-second-video-course

This isn’t about trends. It’s about how attention works now—and how to earn it without wasting time.

How Indian Entrepreneurs Can Become Googleable: Dennis Yu’s Knowledge Panel Training with Anuran Das

Dennis Yu on December 16, 2025

When Anuran Das asked me to speak with his community of Indian entrepreneurs, I knew immediately this session would be different.

His audience isn’t made up of tech insiders or agency veterans who already have knowledge panels or perfectly polished websites and PR teams,

These are founders, traders, network marketers, salon owners, and young strivers who want what every entrepreneur wants: a chance to build something meaningful, to increase their income, and to earn trust in a global marketplace.

Many of them are doing impressive things offline. But online? Google barely knows they exist.

And in 2025, that gap is no longer a small inconvenience. It determines who gets clients, who gets recommended by AI tools, who appears credible, and who never quite breaks through.

This training was a conversation about identity (digital identity) and how Indian entrepreneurs can take control of how the world sees them.

Why Indian Entrepreneurs Struggle With Online Identity More Than Most

Within the first few minutes of the session, it became painfully clear: most people in the room had never searched their own names in the Knowledge Graph.

They didn’t know what Google saw when it tried to assemble their identity. They didn’t know whether their achievements were connected properly, or scattered across the internet like broken puzzle pieces.

For Indian entrepreneurs, this fragmentation is extremely common. A single name can belong to dozens of people across industries, regions, and social platforms.

Algorithms struggle to distinguish one “Ravi,” “Jobin,” or “Rohan” from the next.

Even those who are well-known within their local markets often appear online as partial versions of themselves; half-formed profiles, mismatched facts, weak signals, low confidence scores.

When we looked up Anuran himself, Google didn’t show one identity. It showed several.

All of them real, all of them incomplete, each one competing with the others. This is what happens when your accomplishments outpace your digital structure.

You grow faster than Google can understand you.

It’s a technical reality.

And it means the world can’t trust what it can’t verify.

Your Income Follows Your Identity

The people in Anuran’s community are working to increase their income, whether that’s through Facebook ads, network marketing, trading, local services, or digital consulting. They want growth, stability, opportunity. But none of that can happen when platforms can’t confidently identify who you are.

If Facebook doesn’t know which “you” is running the ads, it can’t optimize your campaigns properly.

If Google doesn’t know who you are, it can’t show the right information (or any information) when clients search for you.

If ChatGPT doesn’t recognize your name, it can’t recommend you when someone asks a question in your niche.

This is about survival in a world where AI is the front door to opportunity.

The entrepreneurs in the room understood it immediately. Once they saw their broken or incomplete online identities, the question wasn’t “Why does this matter?” but “How do I fix this right now?”

The Real Lessons Came Through Real People

What made this session special was the live examples. I didn’t want to talk about Indian entrepreneurs. I wanted to talk with them.

So we looked up Ravi, assuming Google had something (anything) about him. Instead, we found a famous director with the same name overshadowing every result.

We searched Jobin, expecting at least a minimal footprint.

Instead, he was invisible, even on Facebook, despite wanting to run Facebook ads for corporate events.

We explored Rohan’s salon business, which in real life is thriving with award-winning stylists and hundreds of five-star reviews.

But his website, social structure, and digital signals weren’t strong enough for Google or ChatGPT to understand the scale of his success.

Each of these examples revealed the same underlying truth:
your offline reputation cannot help you until it becomes visible online.

And becoming visible isn’t about buying followers or posting motivational quotes. It’s about giving search engines enough structured information to confidently say, “This is the real person.”

That is the doorway to being Googleable.

Why ChatGPT Became the Surprise Breakthrough of the Training

Most people treat ChatGPT as a writing assistant. They ask shallow questions and accept shallow answers. But in this training, we used ChatGPT in a completely different way: as a diagnostic tool for reputation.

When I typed, “Who is the top pest control company in Portland?”

Google showed my friend, who ranks #1 locally.

When I asked ChatGPT to describe Jobin, it returned almost nothing because Jobin hasn’t given the internet enough evidence that he exists.

But when I gave ChatGPT context (business details, goals, examples, achievements) it transformed. It produced strategic plans, clarified opportunities, identified weaknesses, and highlighted what was missing.

This shocked the audience.

Not because ChatGPT is powerful, they knew that.
But because ChatGPT mirrored back the truth about their digital identities.

If the AI can’t recommend you, you don’t exist.

Not in the economy that is forming right now.

Why Relationships Matter More Than Algorithms

One moment in the session shifted the energy completely.

Someone asked how to become a billionaire.

The room went quiet. Not because of the money but because of the ambition behind the question.

I told them a story I rarely share. When I was young, the CEO of American Airlines mentored me. Later, I was introduced to other billion-dollar CEOs, not because I was special but because I honored the people who taught me. I served them. I learned from them. I created value before I ever asked for anything in return.

Mentorship and gratitude built every opportunity I have today.

For Indian entrepreneurs (who understand the power of lineage, community, and respect), this resonated more deeply than any technical advice ever could.

You are known by your relationships.

With the team of Cardinal Treatment Center (an addiction treatment center in Rosemount, Ohio)

With Dr. Hugh Flax of Flax Dental (high-end cosmetic dentistry in Sandy Springs, Georgia)

With Sal Sciorta of Plumbing Pros PA (residential plumbing services in Easton, PA)

With Ross Franklin of Pure Green Franchise (one of the fastest-growing juice bar franchises in the United States)

With the team of ARDMOR Windows & Doors (a window installation company in Willow Grove, Pennsylvania)

With Colby Davis of Davis Painting (a premier residential and commercial painting company)

Google measures that.
ChatGPT measures that.
Clients measure that.

Authority is a network effect.

When you show who you learn from, who you help, who you collaborate with, and who trusts you, your identity becomes stronger, not just in the real world, but in the digital world too.

Why This Training Mattered for Anuran’s Community

It was a candid, real-time mentorship session tailored to people who are capable of enormous growth but haven’t had the structure, clarity, or visibility to unlock it.

Indian entrepreneurs are stepping onto a global stage.
AI has collapsed geographic barriers.
Opportunities that once required money, connections, or access are now available to anyone who is understood by the machines deciding visibility.

But machines need clarity.
They need structure.
They need identity.

This group is ready for it.

And with leaders like Anuran creating environments where learning, mentorship, and community actually matter, there is no limit to how high they can rise.

The world is watching.
Google is watching.
ChatGPT is watching.
Your future clients are watching.

Make it easy for them to understand who you are.

Because becoming Googleable isn’t a technical achievement.
It’s the foundation of trust in the age of AI and it starts with entrepreneurs like the ones in Anuran’s community who are ready to step into the spotlight with confidence and clarity.

Page Speed Optimization Is Built Into How We Work

Dennis Yu on December 12, 2025

Most agencies treat page speed like a separate service.
We don’t because slow sites quietly kill everything else.

Page speed optimization is part of our core troubleshooting and optimization process, not a random add-on or afterthought. If we’re working with you, we’re already paying attention to how fast (or slow) your site loads and what’s getting in the way.

Why Page Speed Actually Matters

Page speed affects:

Whether visitors stick around or bounce.

How well your ads convert.

How Google evaluates your site quality.

Whether forms, tracking, and calls-to-action work reliably.

For local service businesses, a slow site often means:

Fewer calls from paid traffic.
Lower trust from visitors.
Higher ad costs with worse results.

In other words, speed issues bleed results slowly.

Page Speed Is Part of “Digital Plumbing”

We think of page speed as digital plumbing.

You can publish great content, optimize your Google Business Profile, and run ads but if the site underneath is sluggish or unstable, performance suffers across the board.

That’s why page speed is handled alongside:

Website QA and cleanup.

Tracking and analytics setup.
Landing pages for ads.
SEO and content enhancements.

It’s foundational.

What We Actually Do

Depending on the site, our work may include:

Hosting and server-level checks.
Caching and compression configuration.
Image and asset optimization.
Cleaning up bloated themes or unused plugins.
Fixing render-blocking scripts.
Reducing redundant tracking tools.
Ensuring WordPress updates don’t break performance.

Sometimes the fix is simple.
Sometimes we’re untangling years of technical debt.

Either way, it’s handled methodically.

How Page Speed Fits Into the Bigger System

Page speed supports everything else we do:

Local SEO and geo-based pages.

Google Business Profile optimization.

Content and blog enhancements.
Paid traffic and landing pages.
Tracking, attribution, and reporting.

A fast site doesn’t guarantee success, but a slow one quietly sabotages it.

The Bottom Line

If we are working with you, page speed is already on our radar.

We don’t hype it.
We don’t oversell it.
We just fix what slows you down so the rest of the system can do its job.

That’s how you get fewer technical problems and more calls that actually turn into customers.

How to Change DNS Nameservers in Namecheap

Dennis Yu on December 10, 2025

If your domain is registered with Namecheap and you need to point it to another hosting provider, you’ll need to update your DNS nameservers. Don’t worry, it’s simple. Follow these steps to get it done quickly and correctly.

Why Change DNS Nameservers?

Changing your nameservers tells the internet where your website lives. It’s essential when:

Switching hosting providers – Your new host uses its own DNS system.
Improving performance – Some DNS services are faster or more reliable.
Enhancing security – Specialized DNS providers can protect against attacks.

In short, your nameservers control where your website and emails are directed. Setting them up correctly ensures your site loads properly for visitors.

Step 1 – Log In to Your Namecheap Account

Head over to Namecheap.com and sign in. You’ll land on your Dashboard, which lists your active domains.

Step 2 – Access the Domain List

From the left-hand menu, click Domain List. This page displays all your domains under management.

Step 3 – Select the Domain

Find the domain you want to update and click Manage to open the domain details page.

Step 4 – Navigate to the Nameservers Section

Scroll until you find the Nameservers or DNS Management section.

Step 5 – Choose Custom DNS

From the dropdown, select Custom DNS (sometimes labeled Use Custom Nameservers). This allows you to manually enter your hosting provider’s DNS details.

Step 6 – Enter New Nameservers

Enter the new nameservers provided by your host. You’ll typically have at least two:

Nameserver 1: ns1.yourhostingprovider.com  
Nameserver 2: ns2.yourhostingprovider.com

Double-check them; typos here can take your website offline.

Step 7 – Save Changes

Click the green checkmark (✓) or Save button to confirm your updates.

Once saved, DNS propagation can take anywhere from a few minutes to 24 hours. During this time, some visitors may still see your old hosting server.

Conclusion

Changing your DNS nameservers in Namecheap is straightforward once you know where to look. Just be sure to enter the correct details and give the changes time to propagate.

If you also manage domains through GoDaddy, check out our companion guide: How to Change DNS Nameservers in GoDaddy.

How to Change Domain DNS Nameservers in GoDaddy

Dennis Yu on December 10, 2025

Changing your domain’s nameservers lets you point your domain to a new hosting provider or DNS manager. This quick guide walks you through the exact steps inside GoDaddy.

Step-by-Step Instructions

1. Sign in to GoDaddy

Go to GoDaddy.com and log in.
Navigate to My Products → Domains, then select the domain you want to modify. This opens your Domain Information screen.

2. Click the “DNS” Tab

Next to the Overview tab, click DNS to open your DNS management panel.

3. Open “Change Nameservers”

On the Manage DNS screen, scroll down until you see the Nameservers section.
Click Change Nameservers.

4. Choose “I’ll Use My Own Nameservers”

A dialog box will appear. Select I’ll use my own nameservers to manually enter your new DNS information.

5. Enter Your Nameservers

Input the nameservers provided by your hosting provider or DNS manager.
You may need to add two or more entries (for example, ns1.yourhost.com, ns2.yourhost.com, etc.).

6. Save Your Changes

Click Save.
If GoDaddy asks for confirmation, check the acknowledgment box and click Continue to apply the update.

What Happens Next

After saving, your domain will begin DNS propagation, which can take up to 24 hours worldwide. During this time, your site might appear temporarily unavailable until the changes fully take effect.

Tip: Double-check your nameservers for accuracy; incorrect entries can cause your site or email to stop working.

Final Thoughts

Changing nameservers is a simple task once you’ve done it a few times, but it’s critical to get right.

If you’re not comfortable handling DNS settings or need help connecting your website correctly, don’t hesitate to reach out for support.

If you also manage domains through Namecheap, check out our companion guide: How to Change DNS Nameservers in Namecheap.