How Danny Leibrandt’s Knowledge Panel Helped Him Stand Out Online

How do you get Google to recognize you as an authority? Danny Leibrandt found the answer by following a few simple steps consistently. His journey to earning a Knowledge Panel wasn’t about shortcuts or tricks. Instead, he built a strong online foundation, connected with the right people, and created valuable content.
Dennis Yu, highlighted Danny’s Google Knowledge Panel on Facebook, calling it an “A+” example.

Danny started with his website, dannyleibrandt.com. It provided a clear, professional space where people could learn about his background, expertise, and services. By keeping it simple and well-organized, he gave Google a reliable source of information.
Danny also posted regularly. He didn’t need groundbreaking ideas every day, he simply stayed consistent. By sharing helpful articles, insights, and updates, he signaled to Google and his audience that he was active and trustworthy. Dennis Yu even encouraged him to turn podcast episodes into blog posts—further strengthening his online presence and SEO footprint.

He also collaborated with well-known people in his industry. Working with respected figures led to valuable backlinks from reputable websites. It not only boosted his credibility but also established him as a trusted expert.
Danny linked all his digital assets together. His website connected to his social profiles. His profiles linked back to his blog posts. This created a unified online presence that Google could easily understand and trust.
It took about a year of steady effort, but Danny proved that you don’t need gimmicks or complicated strategies. By focusing on the basics, having a solid website, staying consistent on social media, sharing good content, working with respected people, and interlinking everything, he showed that earning a Knowledge Panel is within reach. Anyone willing to put in the work can follow his example and stand out online.