For founders and business owners
Same program, same $7,500, one time. But your path is different. You probably won’t start a one-industry agency. You’ll put AI agents to work in the business you already run, or put a young adult in the seat.
The hard part
Many founders are learning this and setting up AI agents for their companies. The ones who win protect the time. The ones who don’t, mean well, and fall behind.
Be honest with yourself. If you’ll really do it, start today. Talking to Claude isn’t hard. If you won’t, think about who in your business or your life already makes videos, lives on social media or talks to ChatGPT on walks. That person may be your builder.
Pick one
They go through the program and your business is their first client. You pay once and read their weekly report.
Parent pathAn employee who steps up goes through the program. Anthony Hilb runs his companies this way: his name on the door, his standards in the kitchen, a trained operator running the restaurant.
Watch Anthony explain itYou join like everyone else: weekly calls, weekly report, videos you record yourself. You set up agents for your own company instead of building an agency.
Take the founder fit checkNo motivated son or daughter, and no time? Hire one of our builders who already serves your industry, through Local Service Spotlight.
See Local Service Spotlight servicesWhat you'll set up
I kept seeing your videos on social media, so when I went online to look for an HVAC contractor and your company name popped up it felt like the obvious choice. Since I already knew your name and face I felt much more comfortable going through with such a big decision.
Why we make everyone record videos: people hire the name and face they already know.
Founders
Some went through coaching. Some took the training into their own company. All of them say so in their own words.
Founder & CEO, DOPE Marketing
David served prison time from 21 to 25. When he started working with Dennis, Dennis put him in the back end of the Ashley Furniture account: data analysis, research, running ads.
DOPE Marketing lists three straight Inc. 5000 rankings, 2024 to 2026
Dennis and I started working together and he unlocked the doors.
YouTube
Watch: How David Carroll built DOPE MarketingNov 2025 thedavidcarroll.com
Founder & CEO, Capital City Roofing
Brad runs Capital City Roofing in Atlanta and licenses its system to other roofers. He sits on national roofing boards, and he's tough on marketing and tech vendors. He still tells his home-service friends to work with Dennis.
Scaled Capital City Roofing to $10 million in its second year, using AI and community
Our builder George Paladichuk says he grew NaiL the same way Brad grew his roofing company: relationships and reputation.
For all my home services connections. If you're looking for a marketing-seo-ai expert, Dennis Yu is the real deal.
Facebook, Mar 2026
Video, Mar 2026 bradstrawbridge.com
Owner, Anthony's Lawn Care and Landscaping (Bloomington, Indiana)
Anthony started in 2011 with a minivan, a push mower and a toolbox. He runs his companies on what he calls the Gordon Ramsay model: his name on the door, his standards in the kitchen, and a trained operator running the restaurant.
Now leads about 70 people across four businesses in Indiana, Tennessee and North Carolina
He co-wrote the book Mow Money with Ethan Murphy, one of our builders.
Video, Oct 2026 anthonyhilb.com
Founder & CEO, BetterWealth
Caleb started BetterWealth at 21. It's also where Jack Wendt got his start: Jack interned for Caleb as a teenager, after the two met in Denver.
BetterWealth is licensed in all 50 states and has placed more than $2.1 billion in protection
I am literally on the stage at Traffic and Conversion because Dennis has given me opportunities to not only learn from him, but… actually travel and get speaking opportunities to speak in front of hundreds of people.
YouTube, May 2026
Watch: Caleb Guilliams on how Dennis opened doors to speak at Traffic & ConversionMay 2026 betterwealth.com/about
Owner, Pure Green franchise
Ross took the training himself and applied it inside his franchise.
Credits the training as a key factor in Pure Green's growth
Guys, I've learned so much from Dennis Yu and all of his training courses, and I've applied that to Pure Green franchise. And that's a key factor in our success and our continuous improvement to get better in marketing, SEO, and just continuing to grow the business.
YouTube, Oct 2026
Video, Oct 2026
Founder & CEO, MarkitAds
Justin started MarkitAds at 16. He brought a specific problem to coaching and acted on the answer the same week.
Two deals closed in one week from the advice
And your advice has landed us 2 deals in this past week… I'm very blessed to have a great mentor like you, Dennis.
YouTube, Aug 2026
Video, Aug 2026 justinsonnenreich.com
Coaching and consulting with Dennis for years… It's changed my life.
…thank you for leveling up my skills and knowledge when it comes the Dennis Yu methodology of marketing! It's amazing how much I learned from you over 4 days…
Dennis, over and over, just extended his time, his knowledge, created more opportunity for me than anyone that I've met.
These are individual stories with sources you can check. They are not typical or promised results. What you get depends on the work you put in.
Lighthouses
Respected names in home services. Exact words are marked as quotes. Appearances say only what happened, with a link.
Why most contractors pay the bland tax, with Dan Antonelli · Oct 2025It's just amazing seeing the stuff that you're building … I love what you do.
Dennis Yu on The Home Service Expert with Tommy Mello · Feb 2020Tommy had Dennis on his show to teach the Why Story formula: how to get customers to know, like and trust you.
Jason runs Power Crew and the Operations Mastery Lab. Dennis joined his workshop for home-service operators near Broomfield, Colorado, in August 2026, then hiked Mt Bierstadt with him.
Take the founder fit check. Two minutes, no sales call.
