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For parents

Your son or daughter can run real marketing for a real business. Starting with yours.

Parents usually pay the one-time $7,500. Your young adult does the work, sends a weekly report, and proves it in phone calls, not grades.

Have them take the fit check What $7,500 buys
Dennis Yu, Dylan Haugen and Jack Wendt on stage at DigiMarCon
Dennis Yu, Dylan Haugen and Jack Wendt on stage at DigiMarCon

One payment

What your $7,500 buys

It’s one payment, not a monthly fee, and it covers 12 months of coaching. You’re paying for coaching and results.

Weekly live coaching

A live call every Thursday at 2 PM Pacific with Dennis Yu, coach Dylan Haugen and the team. Your young adult brings problems they’ve already tried to solve, and we work through them together.

A report you can read

Every week they send a Metrics, Analysis, Action report: what they did, what happened, and what’s next. Ask them for it.

Real client work

Usually your business first. Think of it as your kid running an agency with one client: you.

The tools and the team

About 140 courses, our checklists, and access to the team’s AI accounts and the agents we’ve built. Plus a builder group online around the clock.

A path to more clients

Builders who prove themselves get referrals. We have more businesses asking for help than we can handle.

Something that’s theirs

Many builders end up with a personal brand of their own. Dylan Haugen earned his Google Knowledge Panel in his first year.

Why young adults

It’s not just that they’re good with phones.

Your young adult can put 100% into this. That’s the real advantage. A parent who already runs a business usually can’t.

Most of our builders start with one client, often a parent’s business. Some keep going. Ethan Murphy started with his dad’s company and went on to run ads for more than a dozen Christmas-light companies. George Paladichuk built an AI call center that now answers for 100+ locations.

Before you pay

Signs your son or daughter is ready

“The number one question I would have a parent look at is whether their child can follow through.” Dennis Yu

Ready

  • They can record a one-minute video without a week of excuses
  • They get back to people quickly
  • They can explain a problem clearly, to a person or to an AI
  • They finish what they start
  • They’re okay on camera and talking with business owners

Not ready yet

  • You have to chase them
  • “I’ll do it next week” is a pattern
  • They want a class to show up to
  • They need you to do the hard parts
  • This would be your goal for them, not theirs

Age matters less than follow-through. In Dennis’s words: “We have seen 14 year olds with incredible follow through, and we have seen people triple that age who cannot get stuff done.”

Compared with college

Where universities have used Dennis’s teaching

Parents often ask how this compares with a degree. It isn’t a degree. Universities have brought Dennis in to teach marketing and used his sessions in their courses. Here, your son or daughter learns those skills by doing them for a real business.

See every college mention, with sources

  • Johns Hopkins UniversityIts Odyssey program lists Dennis as instructor of a six-session virtual course, Applied Digital Marketing: Collaborations with Local Businesses (spring 2025).
  • Texas A&M University–San AntonioIts Fall 2025 Social Media Marketing syllabus includes a quiz on an expert session with Dennis.
  • Shepherd UniversityAfter Dennis visited his class in 2015, Professor Matthew Kushin wrote that everyone left energized and inspired.
  • Oklahoma Christian UniversityThe campus paper covered his two-day visit to teach students in 2020.

It is safe to say that all of us left the room energized and inspired.

Matthew KushinProfessor, Shepherd University · Class recap, Nov 2015

Your part

What we need from you

  1. Let them own it

    They apply. They record the video. They send the report. If you do it for them, it won’t work.

  2. Give them a real business

    Yours is the best first client. You know it, and they can see the results. No business? They can partner with a builder or take a client we assign.

  3. Ask about numbers

    Read the weekly report. Ask how many calls came in and what they’ll do next, not how many hours they worked.

  4. Expect hard weeks

    This isn’t school. There’s no bell and no grade. The builders who win keep going after a bad week.

Families

Young adults who started close to home

A dad’s landscaping company. A dad’s flooring business. A first job on a church camera crew.

Ethan Murphy smiling at the beach

Ethan Murphy

AI builder, Louisville, Kentucky

Ethan started with his dad’s landscaping and Christmas-lights business. He used AI to run its Facebook ads, Google Business Profile and Local Services Ads, faster than doing it by hand. He wrote down everything he did, so his AI agents could repeat it.

Ran ads for 12+ Christmas-light installers: more than $500,000 in booked installs in one season

Leads cost under $20 each across seven Georgia markets. He also co-wrote the book Mow Money with Anthony Hilb.

Source: case study, Nov 2025

Dan Leibrandt

Founder, Pest Control SEO · host, The Dan Leibrandt Show

His dad’s 20-year flooring business wasn’t getting clients or ranking on Google. Dan learned SEO to fix it, then helped his dad’s home-service friends.

Started his own agency, Pest Control SEO, and now hosts his own show

Dennis Yu taught me his famous “Dollar a Day” strategy, and it’s been a huge advantage for my digital marketing campaigns.
Blog, Aug 2023

Video, Apr 2026 danleibrandt.com

Dylan Haugen dunking at the DunkMan event in Atlanta

Dylan Haugen

AI builder · co-author, How to Get a Google Knowledge Panel

Dylan was 17, a pro dunker who had made videos for years. He says he knew absolutely nothing about AI. Within his first year he was setting up AI for real businesses, earned his own Google Knowledge Panel and launched his personal brand site.

Built Cam Hazzard’s personal-brand website

At 18 he competed in Shaq’s DunkMan League. He gave his first conference talk next to Dennis at the ALIGN Volleyball Summit.

Watch: Secrets to building a personal brand with Dylan HaugenMar 2025 dylan-haugen.com

Dennis Yu, Dylan Haugen and Jack Wendt on stage at DigiMarCon

Jack Wendt

Founded High Rise Influence

Jack started reselling watches at 12. He never went to college. He learned on church camera crews and in an unpaid internship, then learned digital marketing in about 18 months.

Went from zero experience to running his own agency, then founded High Rise Influence

He joined the Army National Guard at 18. In basic training he shared his food with everyone, and his platoon went from second-to-worst to the best.

Watch: The easiest way for young adults to start in digital marketing, with Jack WendtApr 2025 jackwendt.com

Jacob Hastings

Co-founder, Growth Ring Media

On his first day, at 23, Dennis told Jacob he wasn’t an employee. He was an owner in training. Days later Jacob was on stage interviewing the CEO of the National Speakers Association.

Co-founded Growth Ring Media, a tree-service marketing company, and writes a newsletter for about 1,850 tree-service owners

One of his tree-service clients grew from $1.21 million to $1.66 million in a year, up 37%.

Video, Mar 2023 jacobhastings.org

Dennis Yu is an amazing person. He invests in helping others… if you ever get a chance to work with or work for Dennis, I strongly advocate on his behalf.

Mike StelznerFounder, Social Media Examiner · Facebook video

One of the top digital marketing Jedi Masters, if you will, of our time. I was just looking at the participant count and it literally did not drop…

Jeff NiebaumHost, Better Business Bureau workshop · BBB workshop, Jun 2020

And your advice has landed us 2 deals in this past week… I’m very blessed to have a great mentor like you, Dennis.

Justin SonnenreichFounder & CEO, MarkitAds · YouTube, Aug 2026

These are individual stories with sources you can check. They are not typical or promised results. What you get depends on the work you put in.

Can I join too?

Yes. Understand the criteria first.

It’s the same program and the same $7,500. It works when it gets your full focus. If AI would be a side project next to running your business, read the founder path first. It’s honest about what that takes.

Read the founder path
Is my child too young, or too old?

Age matters less than follow-through. Most builders are in their teens or twenties, and some are older. Dylan Haugen started at 17.

How much time will it take them?

Plan on at least an hour a day, about five hours a week, to keep up and do the work for one business. Building an agency takes more, which is why young adults who can go all-in grow fastest.

Do they need to know how to code?

No. We work in plain English. Cam Hazzard built his AI agents without writing code.

Will they work one-on-one with Dennis?

No. This isn’t one-on-one consulting with Dennis. He isn’t a freelancer for hire. You join a team: Dennis, Dylan Haugen, the other builders and the AI agents we use every day.

What if they lose interest?

That’s why we qualify first, with the fit check and the one-minute video. Have an honest talk before you pay. If you have to push them through the fit check, they’re not ready yet.

Do I need to own a business?

No. Your business is the easiest first client, but they can also partner with a builder who serves an industry, or take a client we assign.

Have your son or daughter take the fit check.

The one-minute video has to be theirs. That’s the whole test.

Start the fit check Read the full FAQ