How Roger Wakefield Expanded His Google Knowledge Panel and Built His Digital Empire
Roger Wakefield, a plumber turned digital influencer, is proof that a strong personal brand can catapult you to the top of search results.
Through strategic content creation, consistent audience engagement, and a clear focus on his niche, he achieved a coveted Google Knowledge Panel—an achievement that sets him apart from countless service professionals.
Roger’s digital journey began with a focus on authenticity and expertise. While many businesses see LinkedIn or their main website as their top search result,
Roger’s YouTube channel took the lead. By producing helpful, relatable content that addressed his audience’s questions and needs, he established himself as an industry authority. His videos not only ranked highly on YouTube but also boosted his credibility across search engines.
The release of Dennis book, Are You Googleable?, with Roger Wakefield, served as a cornerstone for his digital strategy.
This book tied together his content, messaging, and social presence, helping him solidify his Knowledge Panel and amplify his reach. With every new piece of content, from videos to blog posts, Roger reinforced his position as the go-to expert in his field. His Knowledge Panel expanded to include his social media profiles, further demonstrating his credibility.
Roger’s success also showcases the power of strategic, targeted advertising. By running low-cost, highly-focused Dollar-A-Day ad campaigns, he maintained engagement across multiple channels.
These campaigns signaled to Google that his audience remained active and interested, helping sustain his top search ranking. Every video, blog, and ad contributed to the broader ecosystem of his personal brand, ensuring that when people searched for plumbing advice, his name appeared first.
But Roger’s rise isn’t just about technical SEO or marketing tactics. It’s a testament to the value of relationships, authenticity, and consistent effort.
He didn’t rely on gimmicks or shortcuts. Instead, he built a reputation on genuine expertise and real results, showing others in the service industry what’s possible when you invest in your personal brand.
For professionals in any field, Roger’s story is a powerful reminder. Establish your authority by sharing real, valuable knowledge. Keep your audience engaged through honest, helpful content.
Collaborate with experts like Dennis Yu to refine your strategy. Over time, these steps can lead to the same outcome Roger achieved, an expanded Google Knowledge Panel, greater visibility, and a thriving digital presence.