How did Keigan Carthy earn a Google Knowledge Panel at only 21 years old?
At just 21, Keigan earned a verified Google Knowledge Panel, transforming him from a relatively unknown figure to a recognized expert in his field. His secret? A focused niche, consistent branding, and top-notch content.
But there’s a deeper layer to this success: Google’s internal “confidence score.” Let’s pull back the curtain on how Keigan systematically boosted this score, stage by stage, to achieve digital prominence.
Decoding the “Google-Backed Credibility Badge”
Behind the scenes, Google assigns a “Knowledge Graph Confidence Score” to every entity it recognizes. This score indicates how sure Google is that it has correctly identified an entity and accurately associated facts with it.
For common names like “Keigan Carthy” (e.g., a hockey player exists ), this score is vital. Low confidence dampens E-E-A-T signals, even with quality content. Building this trust requires consistent, accurate information over time.
Crucially, Experience (the first ‘E’ in E-E-A-T) drives this trust.
Google rewards content showing firsthand experience, practical application, and real-world results.
Experience is demonstrated through “detailed observations, personal anecdotes, unique insights, and practical recommendations that come only from direct involvement with the subject matter.” Keigan’s practical experience fueled his Knowledge Panel evolution.
Stage 1: The Niche Play – From Ambiguity to Clarity, Rooted in Practicality
Keigan’s first move: hyper-niche specialization, driven by practical results.
He mastered “execution skills, documented systems, and a track record of performance” under mentors, focusing on “tangible results, more leads, more sales, and measurable ROI” in digital marketing. This hands-on approach led him to go “all in on roofing,” learning “residential and commercial projects, insurance claims, and lead generation” for the sector.
This specialized experience served as a powerful disambiguation signal, helping Google differentiate his entity and move his confidence score from “very uncertain” to “developing certainty,” forming a distinct professional cluster.
Stage 2: Building the “Entity Home” and Fueling E-E-A-T with Demonstrable Experience
With his niche and practical skills honed, Keigan established his personal brand website (keigancarthy.com) as his “Entity Home,” a central hub for his verifiable experiences.
He consistently published detailed articles on platforms like BlitzMetrics (a DR 63 website), “packed with detail on his actual experience running roofing campaigns”.
For instance, “Optimizing Ads for Better Leads” explained “digital plumbing”—passing conversion signals from CRM to Google Analytics and Facebook for better targeting—demonstrating his technical and applied knowledge.
He also authored “A Quick Guide to Crafting Interactive Stories with Twine”, a hands-on guide.
Further, he launched “The Growth Guide with Keigan Carthy” podcast and an audiobook, sharing applied learning.
These efforts provided Google with rich data on his experience and expertise.
As his identity solidified, these E-E-A-T signals were “fully amplified,” increasing his confidence score. Each piece of data demonstrating practical experience refined Google’s understanding and certainty.
Stage 3: The Network Effect – External Corroboration of Real-World Impact
To boost his confidence score, Keigan leveraged external corroboration of his real-world impact. Google values independent sources validating tangible results.
Founding Vision Management, his digital marketing agency specializing in roofing, was a key step, manifesting his accumulated experience.
He secured media mentions and interviews, sharing successes like adding “$280,000 in revenue for Half Price Roofing in just 28 days” through Vision Management’s strategies. This quantifiable result powerfully demonstrated his practical effectiveness.
His podcast appearances, like “Non-Profit Digital Success” and “Expanding Local Podcast”, allowed him to share expertise in “impactful digital content that engages donors” and home service marketing strategies.
He maintained consistent branding across social media, clearly stating his niche: “makes the phone ring for roofers”.
This consistency helped Google cross-reference information and validate his experience. Each consistent corroboration, especially highlighting practical achievements, multiplied Google’s certainty, pushing his confidence score higher.
The Payoff: A Stable, Authoritative Knowledge Panel Built on Experience
Keigan Carthy’s deliberate efforts culminated in a robust, stable Google Knowledge Panel. With a high confidence score (at or above Google’s “secure status” threshold), his panel became resilient to algorithmic updates and consistently appears for relevant searches.
His Knowledge Panel accurately reflects his niche, Vision Management, publications, and social profiles.
Google is now “confident that the facts are accurate and reliable” about his entity. All his E-E-A-T signals, built on consistent content and reputation, are fully amplified, maximizing his visibility and authority in search results and AI answers.
This high confidence creates a self-confirming feedback loop, streamlining new information processing and solidifying his authoritative position.
Want Your Own Knowledge Panel?
You don’t need to be famous—you just need the right signals. Keigan’s journey shows how consistent branding and real-world expertise can unlock Google’s trust and help you get a Knowledge Panel.
Or skip the guesswork and check out our Done-For-You Knowledge Panel package —built on several successful case studies.
We’ll handle everything from niche positioning to entity home setup to publishing experience-rich content that gets Google to recognize you as the authority you are.