Ethan Van De Hey – Success Story

From Stuck Marketing Assistant to Growing a Roofing Company From $45 Million to $65 Million

Ethan Van De Hey was a marketing assistant who felt stuck and underutilized. He had the drive but not the system. Through the High Rise Academy AI Apprentice Program, he learned the frameworks that changed everything — Dollar-a-Day ads, storytelling, the 3×3 video grid, and the Topic Wheel.

Today, Ethan runs marketing at Infinity Exteriors, one of the largest exterior remodeling companies in the Midwest. Under his leadership, the company grew from $45 million to $65 million in revenue in 2025 — a testament to what happens when you pair real marketing systems with relentless execution.

What Ethan Learned in the Program

Ethan didn’t just learn theory. He mastered Dollar-a-Day advertising, storytelling frameworks, and data-driven creative — then applied them to real campaigns for a real company. His precise targeting and authentic content turned Infinity Exteriors into a local authority, generating leads and revenue that the company had never seen before.

Dennis Yu calls Ethan “the Mr. Beast of roofing” — because his approach to community marketing and content creation has set a new standard in the home services industry.

Watch: Dennis Yu and Ethan Van De Hey on Building Trust Through Community Marketing

The Results Speak for Themselves

In his role as Marketing Director at Infinity Exteriors, Ethan has delivered:

• $20 million in revenue growth in a single year (from $45M to $65M)
• Measurable ROI from Dollar-a-Day ad campaigns and storytelling frameworks
• Community-driven marketing that builds trust and generates leads organically
• A repeatable system for producing 3×3 video grids, running profitable ads, and translating analytics into actionable insights

Fellow AI Apprentice George Paladichuk Interviews Ethan

Ethan recently appeared on fellow AI Apprentice George Paladichuk‘s podcast, where they discussed how Dennis Yu’s mentorship transformed both their careers and what it really takes to grow a home services company through authentic content.

Connect with Ethan

• LinkedIn
• Infinity Exteriors
• Read more on DennisYu.com: From College Student to Home Services Marketing Star

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Inspired by Ethan’s story? Learn more about the AI Apprentice Program and start your own journey today.