How do you prove you’re an authority in your field? For Dan Ulin, it’s all about demonstrating expertise and delivering real results. Dan earned a Google Knowledge Panel, a digital badge of credibility that highlights his years of experience mentoring college-bound teens. This wasn’t handed to him; it’s the result of showing what he does across multiple sources and channels.
A Knowledge Panel isn’t just for celebrities, it’s a valuable tool for anyone who can back up their reputation with concrete evidence. Dan’s panel validates his work as the founder of EliteStudentCoach.com and underscores his ability to prepare students for top college admissions. It’s an at-a-glance confirmation that he’s the real deal.
Dennis Yu and Dan Ulin
Dan’s panel reflects his consistent efforts to share his expertise and help young adults succeed at one of the most critical stages of their lives. It’s a reminder that building a strong, verifiable online presence can boost credibility and open new opportunities, no matter your industry.
Dennis Yu, Dan Ulin and Samir Karkhanis
If you want to earn your own Knowledge Panel and showcase your expertise to the world, start by demonstrating your value across multiple platforms and channels.
Mike Fallat, founder of Dreamstarters Publishing is known for helping more than 300 authors become best-sellers. But how does he get recognized as an expert in his field? One key element is his Google Knowledge Panel, a snapshot of his authority and expertise that appears at the top of search results.
His current confidence score of 142 is solid, but he’s striving for 500+ to further boost his online presence. What steps is he taking to build credibility and ensure his name ranks high?
For Fallat, this panel demonstrates his accomplishments and validates his expertise. Fallat’s relatively unique name makes it easier for him to rank well, but he doesn’t stop there.
His goal is to go beyond just being visible; he wants a fully developed Knowledge Panel that solidifies his reputation.
Why is that important? A higher confidence score in Google’s Knowledge Graph increases the visibility of Fallat’s panel, ensuring it appears prominently in search results. This visibility isn’t just about bragging rights. It’s about showing potential clients and partners that Fallat is a credible authority.
A strong Knowledge Panel acts as a digital resume, instantly reassuring anyone who searches for him that he’s the real deal.
To achieve this, Fallat continues to refine his online presence, publish relevant content on his social media, and maintain a clear, consistent personal brand.
These efforts not only improve his Knowledge Panel but also help him connect with new audiences. For Fallat, every step he takes online reinforces his position as a trusted leader, making it easier for others to find him, learn about his work, and trust his expertise.
How do you get Google to recognize you as an authority? Danny Leibrandt found the answer by following a few simple steps consistently. His journey to earning a Knowledge Panel wasn’t about shortcuts or tricks. Instead, he built a strong online foundation, connected with the right people, and created valuable content.
Dennis Yu, highlighted Danny’s Google Knowledge Panel on Facebook, calling it an “A+” example.
Danny started with his website, dannyleibrandt.com. It provided a clear, professional space where people could learn about his background, expertise, and services. By keeping it simple and well-organized, he gave Google a reliable source of information.
Danny also posted regularly. He didn’t need groundbreaking ideas every day, he simply stayed consistent. By sharing helpful articles, insights, and updates, he signaled to Google and his audience that he was active and trustworthy. Dennis Yu even encouraged him to turn podcast episodes into blog posts—further strengthening his online presence and SEO footprint.
He also collaborated with well-known people in his industry. Working with respected figures led to valuable backlinks from reputable websites. It not only boosted his credibility but also established him as a trusted expert.
Danny linked all his digital assets together. His website connected to his social profiles. His profiles linked back to his blog posts. This created a unified online presence that Google could easily understand and trust.
It took about a year of steady effort, but Danny proved that you don’t need gimmicks or complicated strategies. By focusing on the basics, having a solid website, staying consistent on social media, sharing good content, working with respected people, and interlinking everything, he showed that earning a Knowledge Panel is within reach. Anyone willing to put in the work can follow his example and stand out online.
At just 21, Keigan earned a verified Google Knowledge Panel, transforming him from a relatively unknown figure to a recognized expert in his field. His secret? A focused niche, consistent branding, and top-notch content.
But there’s a deeper layer to this success: Google’s internal “confidence score.” Let’s pull back the curtain on how Keigan systematically boosted this score, stage by stage, to achieve digital prominence.
How Keigan Carthy achieved a full Google Knowledge Panel
Decoding the “Google-Backed Credibility Badge”
Behind the scenes, Google assigns a “Knowledge Graph Confidence Score” to every entity it recognizes. This score indicates how sure Google is that it has correctly identified an entity and accurately associated facts with it.
For common names like “Keigan Carthy” (e.g., a hockey player exists ), this score is vital. Low confidence dampens E-E-A-T signals, even with quality content. Building this trust requires consistent, accurate information over time.
Crucially, Experience (the first ‘E’ in E-E-A-T) drives this trust.
Google rewards content showing firsthand experience, practical application, and real-world results.
Experience is demonstrated through “detailed observations, personal anecdotes, unique insights, and practical recommendations that come only from direct involvement with the subject matter.” Keigan’s practical experience fueled his Knowledge Panel evolution.
Stage 1: The Niche Play – From Ambiguity to Clarity, Rooted in Practicality
Keigan’s first move: hyper-niche specialization, driven by practical results.
He mastered “execution skills, documented systems, and a track record of performance” under mentors, focusing on “tangible results, more leads, more sales, and measurable ROI” in digital marketing. This hands-on approach led him to go “all in on roofing,” learning “residential and commercial projects, insurance claims, and lead generation” for the sector.
This specialized experience served as a powerful disambiguation signal, helping Google differentiate his entity and move his confidence score from “very uncertain” to “developing certainty,” forming a distinct professional cluster.
Stage 2: Building the “Entity Home” and Fueling E-E-A-T with Demonstrable Experience
With his niche and practical skills honed, Keigan established his personal brand website (keigancarthy.com) as his “Entity Home,” a central hub for his verifiable experiences.
He consistently published detailed articles on platforms like BlitzMetrics (a DR 63 website), “packed with detail on his actual experience running roofing campaigns”.
For instance, “Optimizing Ads for Better Leads” explained “digital plumbing”—passing conversion signals from CRM to Google Analytics and Facebook for better targeting—demonstrating his technical and applied knowledge.
He also authored “A Quick Guide to Crafting Interactive Stories with Twine”, a hands-on guide.
Further, he launched “The Growth Guide with Keigan Carthy” podcast and an audiobook, sharing applied learning.
These efforts provided Google with rich data on his experience and expertise.
As his identity solidified, these E-E-A-T signals were “fully amplified,” increasing his confidence score. Each piece of data demonstrating practical experience refined Google’s understanding and certainty.
Stage 3: The Network Effect – External Corroboration of Real-World Impact
To boost his confidence score, Keigan leveraged external corroboration of his real-world impact. Google values independent sources validating tangible results.
Founding Vision Management, his digital marketing agency specializing in roofing, was a key step, manifesting his accumulated experience.
He secured media mentions and interviews, sharing successes like adding “$280,000 in revenue for Half Price Roofing in just 28 days” through Vision Management’s strategies. This quantifiable result powerfully demonstrated his practical effectiveness.
His podcast appearances, like “Non-Profit Digital Success” and “Expanding Local Podcast”, allowed him to share expertise in “impactful digital content that engages donors” and home service marketing strategies.
He maintained consistent branding across social media, clearly stating his niche: “makes the phone ring for roofers”.
This consistency helped Google cross-reference information and validate his experience. Each consistent corroboration, especially highlighting practical achievements, multiplied Google’s certainty, pushing his confidence score higher.
The Payoff: A Stable, Authoritative Knowledge Panel Built on Experience
Keigan Carthy’s deliberate efforts culminated in a robust, stable Google Knowledge Panel. With a high confidence score (at or above Google’s “secure status” threshold), his panel became resilient to algorithmic updates and consistently appears for relevant searches.
His Knowledge Panel accurately reflects his niche, Vision Management, publications, and social profiles.
Keigan Carthy’s Knowledge Panel
Google is now “confident that the facts are accurate and reliable” about his entity. All his E-E-A-T signals, built on consistent content and reputation, are fully amplified, maximizing his visibility and authority in search results and AI answers.
This high confidence creates a self-confirming feedback loop, streamlining new information processing and solidifying his authoritative position.
Want Your Own Knowledge Panel?
You don’t need to be famous—you just need the right signals. Keigan’s journey shows how consistent branding and real-world expertise can unlock Google’s trust and help you get a Knowledge Panel.
We’ll handle everything from niche positioning to entity home setup to publishing experience-rich content that gets Google to recognize you as the authority you are.
When people search for your name online, what do they find? Scattered information or outdated social media profiles?
A Google Knowledge Panel is like a personal billboard, highlighting your expertise, achievements, and key links in one central spot. But how do you get one, and why does it matter?
Dylan Haugen is a 5’11” basketball player with a rare talent: he can dunk.He didn’t set out to build a personal brand. Instead, he focused on sharing his story. He posted videos of his training sessions, highlighted his failures and successes, and showed his journey to achieving impressive dunking skills.
These authentic posts caught the attention of credible sports blogs and basketball influencers. Without running ads or launching a heavy-handed marketing campaign, Dylan built trust and credibility online. Over time, Google’s Knowledge Graph recognized the links between his name, verified social media accounts, and mentions in reputable outlets. The result: Dylan earned a Knowledge Panel.
Now, when you search “Dylan Haugen,” you’ll find a detailed Knowledge Panel displaying his achievements, social profiles, and a concise bio. This result didn’t appear overnight. It emerged from his consistent efforts to post genuine content and establish a network of credible sources that referenced him..
What does this mean for entrepreneurs, coaches, or professionals trying to build their reputation? You don’t need to be a celebrity. Instead of pushing hard to sell your services, focus on sharing your journey. Post valuable insights, interact with your audience, and showcase your expertise.
Re-purpose your content across multiple platforms. The more value you provide, the more credibility you’ll gain. Over time, Google’s Knowledge Graph will reflect that credibility.
A Knowledge Panel isn’t about quick fixes. It’s the result of consistent effort. By staying authentic and persistent, you can earn the trust of both your audience and Google’s algorithms.
What if Google instantly recognized your expertise and displayed your name at the top of search results? A Google Knowledge Panel isn’t reserved for celebrities, it’s the result of properly documenting your work, serving your clients, and establishing authority in your field.
Parker Nathans’ Google Knowledge Panel now appears when you search for him, highlighting his expertise and growing influence in digital marketing for home service businesses.
The Power of a Strong Digital Footprint
Parker didn’t rely on shortcuts to get there. He built his authority the right way, by rolling up his sleeves and doing the work himself. He transitioned from cold calling and outdated marketing tactics to truly mastering SEO, local service ads, WordPress, and other tools that deliver tangible business results.
Unlike many agency owners who depend on low-quality, white-label services, Parker dedicated countless hours to learning, testing, and implementing strategies that actually work. Because of his diligent efforts, Google recognized his authority, reflected in his Knowledge Panel.
Parker’s personal brand site ranks first, seamlessly connected to his content and social profiles, reinforcing his online presence.
Parker followed a structured process that anyone can replicate:
Documenting his work: He showcased the results his clients achieved.
Building a strong online presence: He connected his website, social media accounts, and business profiles.
Publishing valuable content consistently: He reinforced his expertise in digital marketing.
Assembling the right support team: He brought virtual assistants (VAs) to scale his agency effectively.
By focusing on building real authority rather than relying on SEO gimmicks, Parker positioned himself as a leader in his field. His agency now generates nearly $10,000 per month, and with a structured growth plan, he’s on track to reach $50,000 per month.
A significant part of Parker’s success comes not only from his expertise but also from the team he built. Rather than hiring low-cost VAs without a clear plan, he used a structured vetting process to ensure high-quality results.
Parker’s journey shows that any entrepreneur or business owner can establish themselves as an authority, not just influencers or celebrities.
If you provide undeniable proof of your abilities, Google, social media platforms, and AI will recognize you, just as they did for Parker.
Do you want to position yourself as a top authority in your field? Start by structuring your online presence the right way.
Imagine if every time someone searched your name on Google, the results showcased you as the top authority in your field. Google Knowledge Panels display key information about individuals or businesses at the top of search results, instantly boosting online visibility and credibility.
When you search Anthony Hilb, his full Google Knowledge Panel appears right at the top. It highlights his expertise, community involvement, and business accomplishments, making him the go-to name in Bloomington, Indiana.
What’s remarkable is that Anthony didn’t rely on complicated SEO tactics or shortcuts. Instead, he built his online presence the right way, consistently sharing valuable content, engaging with his audience, and providing exceptional service. This authentic approach not only earned him a Knowledge Panel but also established him as a trusted figure in Bloomington, Indiana.
His team documented their tree removal work in Bloomington and uploaded a one-minute video to Facebook and YouTube. Within just two minutes, the video ranked at the top of Google.
By promoting the YouTube video to local Bloomington residents for just $1 a day, Google quickly recognized the engagement and authority signals.
Now, when you search for “tree removal Bloomington, Indiana,” Anthony not only holds the top spot, but also benefits from a Knowledge Panel that highlights both his business and himself.
The Right Strategy to Build Your Knowledge Panel
Many professionals face the challenge of competing with others who share their name, sometimes even celebrities or well-known public figures.
If a high-profile individual already dominates search results, the solution isn’t to add a middle initial or company name. Instead, focus on driving more relevant traffic to your name so you naturally outrank others.
If your Knowledge Panel isn’t appearing or is incomplete, a common remedy is to find your Knowledge Graph ID through related searches and complete Google’s verification process. This helps Google accurately link your online presence.
Many individuals already have the necessary elements to trigger a Knowledge Panel, they’re just not properly structured. Key steps include:
