Caleb Guilliams – Success Story
From Unknown to Best-Selling Author, Summit Host, and Financial Education Leader
Caleb Guilliams is the founder of BetterWealth, a best-selling author, and a long-time mentee of Dennis Yu. With our help building his personal brand through Dollar-a-Day ads and one-minute videos, Caleb went from unknown to sharing stages at GoDaddy headquarters, Infusionsoft headquarters, and beyond.
He’s given enormous credit to the AI Apprentice Program for the personal branding, connections, and frameworks that made his rise possible.
Running His Own Summit
Caleb took what he learned from watching Dennis and Jack run summits at GoDaddy headquarters and Infusionsoft headquarters, and now runs his own Life Insurance Summit — applying the exact playbook we modeled. He learned event production, speaker curation, and audience building by being in the room when we did it first.
What Caleb Built Through the Program
- Best-selling book on financial education and wealth building
- BetterWealth — helping families and business owners achieve financial freedom
- Life Insurance Summit — his own annual event modeled after our summit playbook
- Top-performing podcast on financial education and storytelling
- Personal brand built through Dollar-a-Day ads and one-minute videos
His storytelling-driven approach to financial education reflects the systems Dennis helped pioneer. Caleb proves that the learn-do-teach philosophy works across any industry — not just marketing.
Connect with Caleb
Want to follow in Caleb’s footsteps? Check out the AI Apprentice Program and start building your own success story.