Dollar-a-Day Strategy

The Dollar-a-Day strategy is a cost-effective advertising method used to amplify your best content across social media platforms. Instead of spending big budgets upfront, you invest just one dollar per day to test and optimize your message.

• Select a piece of content that has proven engagement, such as a video or social post your audience loved.
• Define a specific audience to target—people who follow related pages, local customers, or lookalike audiences.
• Allocate $1 per day as your ad budget and run the content as a micro-ad to test response.
• Monitor results and adjust your targeting or creative based on performance.
• Scale up by increasing the budget on content that performs well and phase out what doesn’t.

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